Brad Feld

Tag: book

As Amy watched the Seahawks decimate the Broncos, I read Stephen King’s On Writing: A Memoir of the Craft. The result – Amy was sad while I was delighted.

King’s book is part memoir, part instructional manual, and part motivational tool. While I read a lot, I rarely read books by writers about writing. However, several people, including Amy, suggested On Writing to me so I kindled it a while ago.

After a long, hot run on the beach in Miami as part of my Boston Marathon training, I took a shower, a nap, and then settled in on the couch. Last week was much too intense for my tastes so I decided to lose myself in a book. This one was at the top of the Kindle queue.

I’ve read a number of King’s books over the years. I wouldn’t consider myself a fanboy, but they almost always capture me. Firestarter remains my favorite, but after watching The Shining recently, I’m going to revisit it, The Stand, and then read Doctor Sleep.

While most of my writing has been non-fiction, an increasing amount of my writing time is being spent on fiction and science fiction. As a reader, I’ve always been completely entranced by science fiction – the good stuff, not the junky stuff – and several of my current writer friends are science fiction writers. I’ve woven this into my work, since much of what I like to invest in could be considered science fiction of “not too long ago.” I’m going deeper into this in several ways, including an upcoming conference at Silicon Flatirons titled SciFi and Entrepreneurship – Is Resistance Futile?

King’s reflections on writing are crisp. His memoir is fascinating and brief enough as to not detract from the instruction manual. The bulk of the book is filled with tools, examples, and stories, which nicely reinforce King’s message, especially to get rid of adverbs. Damn – I suck at that. But I can get better. I know I can.

If you are a writer, do yourself a favor – read King’s On Writing: A Memoir of the Craft. And enjoy all the special bonuses you’ll find.

Congrats to all my Seattle friends. Y’all completely dominated tonight. Damn – there’s another adverb.


One of my goals, and a tactic for being happier, this year is Doing More By Doing Less More Deeply. To that end, I’ve decided to stop writing for other web sites and magazines.

Over the past few years, I’ve expanded the “channels” that my original writing appears in. In some cases, I’ve written specific content for sites and magazines like Inc. and Entrepreneur. In other cases I’m participating in the grand content expansion strategies of sites like LinkedIn, Huffington Post, WSJ, and Forbes. And in others, it’s just random stuff on sites from people building up their content in a particular area.

While it’s been a fun experiment, it has become an overwhelming chore. I get a request for something new from somewhere multiple times a week. I say no a lot, but I’m constantly having to think to myself “do I want to do this or not.” I’ve never been good at moderating, so it’s much easier for me to abstain and just say no to everything.

In some cases I’ve done this to learn about the content expansion strategies of either tradition or new media companies. I feel like that learning has hit very significant diminishing returns – sure there is more to learn, but it’s not significant enough to outweigh the effort and cost.

I love to write. And I very much appreciate the opportunity others have given me to contribute content to their sites. But I’ve gotten tired of the pressure from external sites to produce material for them on a particular time frame or in response to prompted topics, which some people love but I’ve grown to dislike. And most importantly, I’ve realized that I really like three types of writing best.

  1. Short form that I completely control, such as blog posts like this.
  2. Long form, such as books like Startup Boards.
  3. Commentary on other people’s writing, such as comments on other people’s blog posts or GoodReads book reviews.

I’ve been spending a lot of my writing energy recently on a new project that we are about to unveil. I expect that by stopping writing for other sites, I’ll free up enough energy to allocate what I want to for this project. And that feels like Doing More By Doing Less More Deeply.


Thank you Geraldine. Amy and I love and adore you. And you recommended what I think was my favorite fiction book of 2013.

I read Mr. Penumbra’s 24-Hour Bookstore: A Novel yesterday on the couch during digital sabbath. It was just wonderful. I wasn’t really sure what to make of it for the first fifteen minutes other than knowing that Geraldine and Amy said that I would love it.

By minute 30 I couldn’t put it down. And two hours later I was done. And smiling. And thinking that I should go read all the Anne McCaffrey Dragonriders of Pern books again. They were childhood favorites and – while having no direct relationship to this book – things that were referenced kept making me think of them.

The characters of wonderful. I especially love Penumbra, Clay, and Kat. But the intricate flavors, mix, interactions, and crossover between the world of Google and the world of dusty old book stores was just delicious.

If you want something light, beautiful, clever, and full of awesomeness to read over New Years, try this one.


The CircleA bunch of my tech friends have asked me to suggest a book  to read over the holidays. My unambiguous recommendation is The Circle by Dave Eggers.

I think it’s one of the best books I read this year. I’m an unabashed Eggers fan. My favorites of his are A Heartbreaking Work Of Staggering Genius: A Memoir Based on a True Story and Zeitoun. I also have a giant literary crush on everything McSweeney’s.

The early literary reviews of The Circle were awesome while the reviews by people in the tech community were mixed to negative. The tech criticism was weak and felt like it lacked depth. Most of it was “hey – Eggers doesn’t really understand how this stuff works” or “Eggers doesn’t use this stuff therefore his book sucks” kind of stuff.

The Circle was brilliant. I went back and read a little of the tech criticism and all I could think was things like “wow – hubris” or “that person could benefit from a little reflection on the word irony.”

We’ve taken Peter Drucker’s famous quote “‘If you can’t measure it, you can’t manage it” to an absurd extreme in the tech business. We believe we’ve mastered operant conditioning through the use of visible metrics associated with actions individual users take. We’ve somehow elevated social media metrics to the same level as money in the context of self-worth.

Eggers completely disassembles this through a deeply engaging story with vibrant characters. Some of the characters are recognizable composites of well known people from Google, Facebook, Yahoo, Twitter, LinkedIn, and a few other large bay area tech companies. Some are unknowns, but broad representations of archetypes of the people that work throughout these companies. And some are random players.

They combine in a magical way as the story unfolds. Large parts of the book are uncomfortably close to home, shining an absurd light just a little to0 brightly on stuff we talk about – in private, and in public – all the time.

And then – boom – Eggers does what he does best. As the pressure builds, he makes his point, over and over again. With a relentless drumbeat of character destruction. In a way that is cringeworthy to an extreme. Where you vacillate between “she deserved that” and “shit, that’s just not right.” And, as you take a deep breath and process what just happens, he does it again.

All the little circles with numbers on them on my phone are bothering me right now. All the dots, numbers, flashing, and bouncing things on my laptop reminds me how absurd this has all become. While Eggers shoves it in our faces with The Circle, the end-state implications of this is prescient, especially in a Snowden-like (or should we say Orwellian) world.

Powerful stuff. And really fun to read.


Startup Boards: Getting the Most Out of Your Board of Directors is shipping. It was so satisfying to see this today.

Startup Boards on Kindle

This was by far the most difficult book to write so far. The title we came up with should have tipped me off – it ended up be extremely challenging to make a book about “boards” not be “boring.”

If you are up for it, give me some opening day love and order a copy of Startup Boards: Getting the Most Out of Your Board of Directors.


I was in a reading mood this weekend so I read Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal after reading No Better Time on Saturday. I finished it just before I walked the dog and then went to bed.

I slept very poorly last night and woke up thinking about the book. I woke up several times in the night (I’m getting older – that’s part of the drill – anyone over 45 knows what I mean) and each time I had something about the book in my brain.

When I woke up this morning, the first thought I had as I was brushing my teeth was “the characters in the book weren’t right.” When I read history, especially of a technology company, I often know a few of the people pretty well. When the writer captures their essence, it lends credibility to all the other people I don’t know. When the writer misses, it detracts from the whole thing.

In Hatching Twitter, Nick Bilton (the author) captured a dimension of the people I know. But it was only one dimension. And it missed – completely – in capturing the whole of the people. The dimension he highlighted made the story more dramatic as he focused on a dimension of conflict. As I sit here writing this, trying to process how I feel about the book, I realize this tactic – by focusing on only one dimension of a person – created incredible tension in the story.

I love Ben Mezrichand his books. I realize that Hatching Twitter: A True Story of Money, Power, Friendship, and Betrayal is written in the same style as Mezrich’s The Accidental Billionaires: The Founding of Facebook: A Tale of Sex, Money, Genius and Betrayal. The title is even in the same style. The big difference is that Mezrich doesn’t pretend that he’s not sensationalizing the situation. That’s his gig – and he’s not apologetic about it in any way. Note the phrases after the colon – “A True Story” (Bilton) and “A Tale of” (Mezrich).

A puzzle piece just clicked into place for me. I read Hatching Twitter (Twitter story) the day after I read No Better Time (Akamai story). Both were dramatic. No Better Time was history; Hatching Twitter was sensationalized history. No Better Time created real depth around one character – Daniel Lewin. Hatching Twitter tried to do this around the story of Twitter but had to do this at the expense of the depth of the characters to fit into the 300 pages that a non-fiction book like this ends up being due to publishing industry constraints so it has a chance of ending up on a best seller list.

I wonder what Bilton could have done with 900 pages instead of 300 pages. I’ve got to believe – given the extensive interviews he did – that he has a much deeper view on many of the characters in the book. Or, instead of using 300 pages to rush through parts of the story, he used 900 pages to go deeper on the whole story, instead of picking out several of the dramatic highlights.

I’m clearly still processing this. I had hoped to love this book. Instead, it disturbed me. Something felt deeply off, but even after writing this, I’m not sure what it is. If you’ve read Hatching Twitter, and you have an opinion, please weigh in as I try to sort this out in my mind.


Stack of recently read booksI’ve been reading a lot lately. On an almost daily basis, someone out in the world sends me a physical book, which I love. While I have something like 500 unread books on my Kindle, I still love laying on the couch reading a physical book. So the stacks of books that show up keep me company and I chomp through them whenever I need a break from everything else.

Yesterday I read No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet. It was awesome and I recommend it for any entrepreneur out there either working on a company or thinking about starting a company.

If you don’t recognize the name Danny Lewin there are two big things to know before you dive into this book. First, he was the co-founder of Akamai Technologies (NASDAQ: AKAM – currently valued at $8 billion.)  Second, he was likely the very first person to die in the 9/11 attack.

There are lots of other interesting and unexpected things to know about Danny before you start the book. He was born in Denver. His parents made aliyah to Israel when he was a young teenager. He was built like a tank and was a member of Israel’s Sayeret Matkal. He longed to be at MIT.

Akamai’s original name was Cachet Technologies. They entered, but didn’t win, the MIT $50K competition in 1998. As a judge for the MIT $50k until 1996, there were always a lot of VCs hanging around. In this case, however, the only VC who truly had conviction to get behind Akamai was Todd Dagres – then of Battery Ventures, now of Spark Capital.

Akamai was an amazing pre-Internet bubble story. From nothing to IPO in less than 18 months, a market cap of > $20 billion, followed by a 99% decline in the stock price post-bubble. Over the last decade, however, they’ve demonstrated that they have a real business, now valued at $8 billion with Q313 revenue of $396m, Q313 GAAP Net Income of $80m, and cash flow from operations in Q313 of +$158m. Not bad for a company that was written off completely a decade ago.

This is the story of the creation of that company. And the people behind the creation, mostly notably Lewin. The author, Molly Knight Raskin, writes beautifully, deeply, and thoughtfully. She combines an origin story (for Akamai), a coming of age story (for Lewin), and a tragedy (for Lewin, his family, his extended family, and Akamai.) While the tragic ending, which comes much to early, is the end of the book, it’s short (less than 10% of the book), appropriate in its level of drama, and helps us process the amazing life that Lewin lived.

I’m tired of the classic boom bust popular media story arc of “hero emerges from nothing, the hero does amazing things, bad things happen and the hero crashes, watch how the hero is no longer a hero, the hero fights and claws his way out of the cellar and rises again to be a hero.” This is not one of those books. Instead, it’s a great biography of an entrepreneur, his company, and his all too short life.


I shipped off the publisher draft of Startup Boards last night. For those of you who haven’t written a book that means I’m in the home stretch “pre-production” – I’ll have the final draft done by 9/3 and it’ll be published by December.

This has been – by far – the hardest book I’ve written so far. If you like my writing and want to do me a solid, pre-order a copy of Startup Boards today. That’ll make me smile.

The book was originally planned to come out this summer. My co-author Mahendra Ramsinghani wrote a good first draft. We got together in Miami for a week in February to work on it together. I was pressing for an end of February deadline for the publisher draft. While we made progress that week, I knew I was struggling. And not just with the book – I was depressed but I hadn’t yet acknowledged it.

By the end of February I just didn’t care about the book. I didn’t want to work on it anymore. And I knew I was depressed and just struggling to get my normal work done. So I told Wiley (my publisher) that I was punting until the fall. We reset the schedule with the goal of having the book out by the end of the year.

Mahendra was patient with me. I didn’t pick the book back up until a month ago. I’ve been working on it since the beginning of August and I made a hard push over the weekend to get it out to the door.

Saturday was a grind. I finally hopped on my bike at the end of the day and rode out to our new house in Longmont and then wandered over to my partner Seth’s house (a mile away) for a party he was having. On Sunday morning I knew it was in good shape. I spent all day Sunday in front of my computer except for lunch with Amy. I gave myself until 5pm, at which point I was going for a run. I had a superb, book fueled 75 minute run, had some dinner, spent one more hour on what I was now referring to as “the fucking book” and then sent it off via email to Wiley.

Man – this one has been hard. I hope it’s helpful.


Matt Blumberg’s new book, Startup CEO: A Field Guide to Scaling Up Your Businessis about to come out. If you are a CEO and haven’t preordered it, I recommend you go get it right now.

I had a chat with a CEO I work with who has had a challenging year scaling up his company. He – and the company – have made a lot of progress after hitting a low point this spring. After the call, he sent me the following note he has pasted on his desk.

1. Lead by example by holding myself and all accountable, no matter how hard.

2. Set the overall vision and strategy of the company and communicate it to all stakeholders.

3. Recruit, hire, and retain the very best talent and inspire them.

4. Makes sure there is always enough cash in the bank.

5. Be the advocate for the customer over the company’s short-term needs.

6. Drive the execution and evolve the operating system.

7. Champion the company and our mission to the world.

You might recognize #2, 3, and 4 from Fred Wilson’s magnificent post What A CEO DoesI give a talk for many of the Techstars CEOs called “How to be a Great CEO” and I focus the conversation around Fred’s points. Matt’s book also uses Fred’s three points as a framework. And when I think about how a CEO is doing, I always start with 2, 3, and 4.

I’ve come to believe that you can’t be a great CEO if you don’t do these three things. But, great CEOs do many more than just these three things. So – I view them as “price of admission” – if you can’t / aren’t doing these three things, you won’t be a great CEO.

I always encourage the CEOs I talk with to create a clear framework for what they are doing. What you are doing, and spending time on, will change over time based on the stage of your company. When you are 10 people, you’ll have a different set of priorities then when you are 100, or a 1,000 people. But having a clear framework for what you, and how you do it, is powerful.

I love what this CEO has done to make Fred’s framework his own. Notice that each sentence starts out with the imperative form of an action verb (Amy told me that – doesn’t it sound smart!) – basically a statement of action. Lead, set, recruit, make, be, drive, champion. Great words.

If you break it down, it also defines a value set for the CEO, and for the company.

Finally, you are going to hear a lot more from me about the Company Operation System (what you see in #6). That’s the essence of what Matt Blumberg has figured out in scaling up Return Path, and uses to define his approach to scaling a business in Startup CEO: A Field Guide to Scaling Up Your Business.

My experience with all of this is that it’s incredibly hard, breaks regularly at different points in the life of a company, and requires a great CEO to continually grow and learn from mistakes, adjust course based on new information, and work diligently at being honest with himself, his team, and his board about what is going on. But, if you get it right, it’s magical.