Brad Feld

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Relentlessly Turning Input Knobs To 0

Jul 09, 2018

I’ve got a lot on my plate. I always do. Presumably, I like it this way because I’d change things if I didn’t. And yes, that’s continuous fodder for conversations with my therapist and with Amy.

I have always tried to ignore the macro, especially short-term dynamics, in the context of my work. I collect a lot of data and like to be well informed. I get this data from lots of different inputs. I regularly play around with the volume on the inputs as well as try different inputs.

One of my key inputs is reading books. I read 50 to 100 books a year (the number seems to be steadily increasing as I get older.) It’s a great joy of mine to sit and read, especially stuff friends recommend to me. I read across all categories and am game to try anything. And I’m willing to quit something I’m not enjoying.

A week ago I read Jaron Lanier’s Ten Arguments for Deleting Your Social Media Accounts Right Now. While it had a few annoying characteristics (I didn’t love his forced acronym for the BUMMER machine), the insights from it were right on the money. I let it roll around in my head the past week as I considered my own behavior over the last six months.

Basically, I’ve turned down the input knobs on almost all real-time social media inputs to 0. I no longer look at Facebook or Twitter. I never really got Facebook, so I was a Twitter guy, but since mid-2016 engaging with Twitter has simply made me anxious, upset, jangly, and distracted. By the beginning of this year, I was broadcast only – sending out links via Buffer when I saw something I found interesting – but that’s about it.

Until a few months ago, I still had a bunch of inputs turned on. I had a Daily folder, which I’ve opened first thing in the morning for over a decade. The contents would periodically change, but it was always something like RSS Reader, some daily reads, Hacker News, my LinkedIn messages, or Google News.

I deleted my Daily folder a few months ago from my browser bar. The inputs were distracting me instead of informing me.

I’ve been using Sanebox for two years to filter out all the noise from my email. I’ve effectively unsubscribed (or – in Sanebox terms, blackholed) thousands of email newsletters. The ones I want to read each day go into my SaneNews folder, so I don’t read them once a day. The number in that folder is now very small and don’t include anything beyond stuff from the tech industry anymore.

While I haven’t deleted my social media accounts, I have turned all the inputs way down. For work, I’m very focused on my existing portfolio, Foundry Group business, and my writing. Beyond that, I’m spending my time with books and with people.

I feel different than I did six months ago. It’ll be interesting to see how I feel in six more months.