Our New Theme – Arts, Crafts, Design, and Marriage

We’ve just closed a financing in Borrowed & Blue and Jason joined the board. Given that Jason is also on the board of Craftsy and Havenly, I’m going to bring up the idea with my partners today that we create and design a new theme around arts and marriage. See what I did there?

A friend of mine sent out a wonderful note (well – actually an FAQ) last night about eloping. He and his now wife are in Hawaii at an event and tied the knot over the weekend. I’m psyched for them as we talked to him recently about whether they should elope or not. Amy and I eloped so while we are a fan of weddings, we realize how stressful and expensive they can be.

Enter Borrowed & Blue, whose tagline is the ‘Smarter Way to Wed’. B&B is taking a content and data-centric approach to serving the wedding industry. B&B is focused on helping couples discover vendors through their work. Every photo on the platform is tagged with the relevant vendors whose work is featured, and links to more detailed information about that vendor. To build up this repository of content, the company publishes more weddings than anyone else online, adding 350+ new weddings a week to its platform. The company has doubled its audience in just the last four months, and already has 18,000 vendors actively engaged on the platform. Borrowed & Blue has also recently launched an iOS app available in Apple’s App Store.

On top of this foundation of content, Borrowed & Blue is building the first transactional marketplace for the wedding industry, so couples will be able to book their venue, photographer, planner, etc. on the platform. Borrowed & Blue’s goal is to provide vendors with a true pay-for-performance model, while offering couples a one-stop shop to both discover and book all their wedding vendors online. Our marketplace theme posits that technology can be the answer to galvanize the two communities of wedding vendors and planning couples, and create a highly attractive business. We were particularly attracted by the company’s product focus and data-driven model.

So – you can elope, stress out, or try out Borrowed & Blue. And, if you have a good name for our pending Arts, Crafts, Design, and Marriage theme, leave it in the comments.

Late breaking news: Ryan reminded me that fashion should be included in the mix, as Jason is also on the board of Betabrand.

Also published on Medium.