Brad Feld

Month: August 2016

An annoying thing about Twitter Search is that it’s not good enough to help me find who tweeted at me that Dark Matter by Blake Crouch is something I should read. I scrolled through my @mentions until I was annoyed after trying to search but not being able to figure out how to scope the search so I could only search @mentions = bfeld (or maybe my problem is that it should be @mentions == @bfeld).

Whoever it was – thank you! Dark Matter was awesome. It’s the first book I read Saturday as part of my decompress from the week and feel better from trying to eat yogurt maneuver that I ended up playing out throughout the day.

I love near term sci-fi. I especially love right now sci-fi – stuff that happens in current time but incorporates a scientific breakthrough that is currently being explored.

Dark Matter is all about the concept of an infinite number of parallel universes. The scientific breakthrough is the notion of quantum superposition easily explained by the Schrödinger’s cat thought experiment.

The book is a magnificently fast romp that includes kidnapping, research institutions, love, family, death, religion, the nature of the universe, psychological intrigue, really complex relationship dynamics, and a whole bunch of other stuff that makes a novel irresistible to put down. There were a few plot twists that I anticipated or figured out before they came, but generally I rode the wave of the book.

If you are a sci-fi fan or just like a great action adventure novel with nerdy underpinnings, this is for you. And if you are wondering whether we are actually just part of a computer simulation, this book will help you understand that theory better.



I love tennis. I love David Foster Wallace. And I needed a book on the couch day after a gruelingly long week where I started feeling better and then was flattened this morning by a few spoons of my yogurt and peach breakfast.

String Theory: David Foster Wallace on Tennis was the second book I read today (the first was Dark Matter by Blake Crouch – more on that in another post) and it was delightful.

DFW was a tennis player and a pretty good one, especially as a junior player. If you’ve read Infinite Jest, you know that in addition to playing tennis, he is uniquely remarkable in how he writes about it.

String Theory was a collection of five prior long essays (or whatever the long essay equivalent of a novella is) about tennis. The first is about his childhood tennis experience titled Derivative Sport in Tornado Alley. Next is a delicious, curious, and sad essay titled How Tracy Austin Broke My Heart. The meatiest story is the third one titled Tennis Player Michael Joyce’s Professional Artistry as a Paradigm of Certain Stuff about Choice, Freedom, Limitation, Joy, Grotesquerie, and Human Completeness. I could have read this one twice and still not milked all the juice out of it. I paused after it and got some pretzels to munch on.

Having been to the U.S. Open a half dozen times, I completely identified with Democracy and Commerce at the U.S. Open. And the I remembered reading the last essay – Federer Both Flesh and Not – when it was published in 2006 as Federer as a Religious Experience in The New York Times PLAY Magazine. It used the Federer / Nadal Wimbledon 2006 final as the backdrop for its focus on Federer.

Once again, the footnotes are often better than the essay/story, as DFW lets his hair down (such as it was) and really lets loose on what is going on – unfiltered – between his ears.

I loved this book. If you are a tennis player or fan, do yourself a favor and get String Theory: David Foster Wallace on Tennis (it’s only in hardcopy and worth reading the old school non-digital way.) If you are a DFW fan, you’ve probably already read it (if you haven’t, prioritize!)


On Tuesday 8/23, my partner Seth will be doing a Q&A with me at Beta.MN at the Target Plaza Commons in Minneapolis from 5pm – 8:30pm. He refuses to discuss anything about the questions he’s going to ask in advance, so I expect it will be spicy.


I love getting this in my inbox. Over the past few years I’ve walked from the North Pole to the South Pole. That’s 12,430 miles.

Pole to Pole Badge

If you are counting steps, it’s 23,882,806 as of this morning. And my best step day ever was April 7, 2012, when I ran a 50 mile race and covered 96,442 steps.Lots of Steps

Ok – back to work …


In the cold light of morning, I just deleted three draft blog posts that I wrote last night during a bout of insomnia.

Their titles are telling about what was on my mind at 1am in the morning.

  • SaaS + Transaction Fees
  • Games Are a Hits Business, But B2B SaaS Is A Grind
  • The B2B SaaS MRR Funding Dead Zone

I usually write posts in real time (like this one). I don’t have a lot of drafts stored up nor do I spent a lot of time editing and trying to get the posts just right. Instead, I use my posts to think out loud as I play with ideas, explore my thoughts, or just write what is on my mind. I generally do one edit pass after I’ve written the post and then hit publish.

When I have a thought that occurs to me during the day and don’t have time to write a post, I toss a title into my WordPress Drafts folder and add bullet points on what is in my mind to the body of the post. Each of the three posts above were in my WordPress Draft folder (which had 18 this morning and now has 15) which accumulated over the past two months. The number ebbs and flows as I use a draft about once a week to stimulate a post.

I jammed through all three of these last night – it was probably an hour of writing. I just read through them to see what I had written. I found a bowl of illogical word soup mixed with random crap. While there were plenty of interesting thoughts, the sum total of them was a giant pile of incoherence.

I started rewriting SaaS + Transaction Fees and then got bored. I realized it’d be better to just delete the crap and start over some time in the future when the urge to write about this hit me again.

Over the last twelve years of blogging I’ve deleted many draft posts. When I think about the books I’ve written, it probably takes 150,000 – 200,000 words to get a 50,000 page book. Highlighting something and hitting Cmd-X is second nature.

I often get asked how I write so much. As any writer knows, the answer is to write a lot more than you actually publish. Accepting that part of the process of writing is deleting a lot of what you write is soothing, at least to me.


It’s 1:34am in Boulder. I’m normally asleep by 10pm. However, since I returned from Australia, I’m up until – well – now.

For most of last week, I still felt shitty from the salmonella poisoning I got two weeks ago. I rationalized that it was ok to take an ambien every night since I was still sick. But, I’m not a fan of ambien or how it makes me feel, so I stopped on Friday. Since then, I’ve crawled into bed around 10pm with my beloved, tossed and turned for about an hour, and then gotten up and either read or typed on my computer.

I have several close friends who are insomniacs. Over the years I’ve heard their stories about being up in the middle of the night, completely awake. I see them yawn at 11am and know that regardless of what they are doing, they’d probably rather be in bed sleeping. I’ve always had sympathy for them, but I’ve never really understood it.

I have trouble sleeping maybe one night a year. On that special night, I get up and read on the couch until I fall asleep.

I’ve four nights into this no-sleep craziness on the heals of ten days of what is called gastroenteritis in polite society. It is exactly zero fun.

With that, my whining is over. I’m giving my insomniac friends virtual hugs wherever they are in the world. I’m going to crawl into bed and try again to go to sleep. Maybe I’ll feel like writing something actually useful to the universe tomorrow.


Here’s something actionable for you on a Monday morning. If you want to improve your business, in addition to all the other things you are doing, focus on changing thing by 2%.

For example, raise your prices 2%. Eliminate 2% of your variable costs. Focus on the bottom 2% of your team and ask yourself if you really want them on your team. When you cater in food for a meeting, arrange a long term relationship and ask for a 2% discount. Take advantage of any pre-pay or early pay opportunities from vendors who offer a 2% or greater discount. Go through all of your recurring payables and ask yourself the question “do we need this?” and see if you can cut at least 2% of them. The next time you buy something from the Apple store, ask if you are getting a business discount and, if not, ask for one. If you get paid online using credit cards, explore options that are 2% less expensive. If you travel a lot, consider doing 2% more video conferences.

This works for your personal life also. Do you want to lose some weight? Eat 2% less and exercise 2% more. Are you tired? Sleep 2% more. Track your heart rate and see if 2% more sleep will lower your resting heart rate by 2%. Cancel 2% of your meetings. Spent 2% more time each waking day with your spouse, kids, and parents. Take a 2% break during the day and spend it alone going for a walk, fishing, or just sitting quietly on a bench.

You get the idea. As entrepreneurs we spend much of our time on transformative change. When I was president of Feld Technologies, I remember putting energy with my partner Dave into incremental change, especially when we were running short of cash. Don’t forget the 2%. It almost always flows directly to the bottom line.


I’m going to play follow the leader this morning and blog my #firstsevenjobs on the back of Fred Wilson’s Fun Friday: First Seven Jobs post. I saw this meme go around last week while I was doubled up in the bathroom in Australia and thought it was cute but had no energy to participate. After telling my origin story during several interviews last week, I covered some new ground around first jobs so I thought it’d be fun to put it in one place.

#1: Curb Address Painter / Window Washer: I partnered with my tennis doubles partner Jon Zeitler and we painted street numbers on curbs for $2 / curb. There were lots of new houses being built in our neighborhood so we had plenty of leads, but we had to go door to door to sell, which was painful for two thirteen year olds. As a bonus, we occasionally washed windows. I remember procrastinating a lot. It was a hot and not very lucrative summer.

#2: Maintenance Worker: North Dallas Racquet Club: I cleaned the locker rooms, painted the building, picked up trash on the tennis courts, and knocked down wasp nests. My friend Jon (and others) got to work in the grill (which was probably 120 degrees, so I’m not sure that was a box of joy.) I got fired after two weeks for having a bad attitude.

#3: Fast Food: Potatoes, Etc.: The honors kids took over the Potatoes, Etc. in the Prestonwood Mall food court for a summer. I’d work for three hours and then go downstairs to the video game place and spend the $12 I made playing Tempest and Defender. I got fired for calling my manager a bitch in a moment of fury.

#4: Retail: Rave Electronics / Texas Instruments Retail Store: I spent 12 hours selling TVs one long summer day. I think I was on a combination of a very low salary and commission that theoretically would add up to something interesting. I quit after one day – I couldn’t stand it. I decided to try retail one more time with my best friend Kent and got a job at the Texas Instruments Retail Store (I think it was at Northpark Mall.) I thought I’d like selling computers more than TVs. Of course, I was selling TI 99/4A’s, which other than having sprites totally sucked, so that only lasted a day or two.

#5: Math SAT Tutoring: As a junior in high school I started tutoring for the Math SAT. I charged $30 / hour (instead of the $3 / hour my friends got working at retail stores) and had so much demand that I decided I would only tutor girls. Since I was a high school boy that seemed like a logical segmentation strategy. As a bonus, I was a junior and most of the girls I tutored were seniors. In addition to making a lot of money and only working a few hours a week, I ended up getting an 800 on the Math SAT.

#6: Programmer: Centronics (London): If you remember the parallel printer, you might remember the Centronics printer port (they invented the parallel printer port). My favorite dot matrix printer of all time was the P351 which I got as payment for spending the summer in London. living in Northfields and working in South Kensington, writing a character set generator for the P351 (and other Centronics printers) on an Apple II. It was a great job and the first work I ever did that I loved. I was lonely at times, being between my junior and senior year living far away from home, but it was an awesome adventure that shaped me in many ways.

#7: Programmer: PetCom Systems: I was the first employees of a husband and wife founded software company. At a time (1983) when almost all business software for the oil and gas industry was on minicomputers and mainframes (lots of IBM System/3xs), we wrote software for the Apple III and the IBM PC. I ended up writing two products over several years – PC Log and PC Economics – both of which I got paid $10 / hour + 5% of gross revenue. I learned about equity from this job, as I’d get monthly royalty checks in my first few years at MIT for amounts ranging from $1,000 to $10,000. It’s pretty awesome as a freshman, after getting the shit beat out of you in 8.02, to go to your mailbox and get a blue PetCom check for $5,000.

That was a fun walk for me down memory lane. I knew I sucked at working in stores but this reinforced it. To this day, I have trouble actually walking into a store to even shop. The web has been very good to me.