Brad Feld

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Deeply Held Beliefs

Oct 26, 2010
Category Foundry

I’m at Newark Airport waiting for my plane to take me to Quebec for the Quebec City Conference where I’m being interviewed at the end of the day by Rob Cox of Reuters Breakingviews.  Yesterday Rob and I had a short call so he could get to know me a little better.

As he was probing me about Foundry Group and what makes us tick, we started talking about what we refer to as “deeply held beliefs.”  In my first company (Feld Technologies) we referred to these as “precepts” As we were talking through them, I realized that they defined us, and how we work, extremely well.

For example:

We will never raise a fund larger than $225 million. We just raised our second fund.  It was exactly the same size as our first fund.  Assuming we are successful, our next fund, which we expect to raise in three or four years, will be $225 million.

We will never add anyone to the team.  I have three partners (Seth Levine, Jason Mendelson, and Ryan McIntyre). We’ve worked together for a decade.  We’ve committed to each other to work together as partners “until we are done investing as VCs.”  We work extraordinarily well together and have no interest in ever introducing someone new into the mix.

Entrepreneurs want to work directly with us, not through junior people. The manifestation of this deeply held belief is that we don’t have principals, associates, or analysts.

We all work on the same things.  While we each have different strengths and weaknesses, we only invest in areas and companies that all four of us have expertise and affinity for.

We have plenty of other deeply held beliefs but these should give you a feel for how we think about it.  It’ll be interesting to see how the interview goes today at the conference and if these come up – if I end up on a long riff about it I imagine another blog post on this topic may be forthcoming.