Other Stuff vs. Whole Foods

If you live in Boulder, you know that this is the epicenter of the natural foods and all things good for you revolution.  We all love our natural, sugar free, gluten free, no animals killed or harmed in any way deodorant, but we know it doesn’t work for shit.

Todd Vernon – CEO of Lijit – has come up with a killer Idea in the Natural Food Space.  Since he’s got his hands full with Lijit, he just wants someone to do it.  The entire idea is up on his blog – the following picture is the teaser.

It’s in the spirit of Just Gas, but a little more diversified.