The Deathstar Rises

I sat stunned this morning as I read that AT&T (the “new name” for SBC) is going to spend $1 billion on a branding campaign


For that?  Now, I’m well known for hating money wasted on marketing, but $1 billion for that?  You’ve got to be fucking kidding me.  I can imagine about 1 billion better uses for the money.  Apparently, they’ve spent lots of high powered marketing energy (and money, I expect) replacing the “Reach out and touch someone” slogan with “Your world, delivered.”  Excellent.  If I’d been on the “branding committee”, I would have recommended “We Suck Less.” 

This just in – Intel also announced that they are going to do a major overhaul of their branding, replacing “Intel Inside” with “Leap ahead.”  Double excellent.

Seth – the world needs you man – go save these guys from themselves.