I’ve tried to aggressively shift to video conferencing instead of audio conferencing for anything longer than a 15 minute call. I’m also giving a lot of talks around the world, especially on Startup Communities, so rather than travel and burn a day (or more), I’m doing 30 minute videoconferencing things remotely. And, as anyone who has ever asked me to speak to a class of students knows, I have a huge weakness for always saying yes to this so I’ve been doing this via videoconferencing as well.

After exploring a bunch of different options last year, I decided to use Skype everywhere since it was “good enough”, simpler, and portable. I equipped my desktops with HD cameras, took my MacBook Air on the road, and didn’t look back, until recently.

I noticed that twice last week I had horrible Skype connections. One was a US call and one was for a 30 minute presentation to a group of about 200 people in Barcelona at the Silicon Valley Comes to Barcelona event. In the US case I was using my Verizon 4G MiFi, in the Barcelona case I was tethered to my AT&T iPhone.

Skype completely failed in each case. Audio worked but we couldn’t get a sustained video connection. Each time we tried Google Hangouts as a backup. It worked flawlessly on exactly the same connection.

This was a classic A/B test. Yesterday, when I was on a Skype three way call, where one of the callers kept freezing and the other kept getting higher resolution focus, all I could think was “I wish we were on Google Hangouts.” After talking to a friend at Google who said that Hangouts is now pervasive at Google, I’m going to try it more frequently.

Any feedback from any of you about performance / quality of Skype vs. Google Hangouts?

I’ve been on a number of board calls this month while I’ve been in Paris. About half of them have been via Skype; the other half have been standard audio conferencing. I’ve also had a bunch of other meetings, discussions, and pitches via Skype.

The quality of the meeting and interaction – when all attendees are in person or via videoconference (in my case Skype on my laptop) – was 10x better than the ones via audio conference only.

I’ve been vacillating between a “physical attendance at all board meetings” approach or “video conference at all board meetings approach” to life. It’s impossible for me to physically attend all board meetings, but there’s no reason why I can’t attend by video conference. I’m now encouraging everyone I work with – as well as everyone that has a board meeting – to have a physical + video conference approach. It is so much better than having people on audio conference.

In several of the meetings, we simply set up Skype on a laptop and put the laptop at the end of the table. It’s a simple, low cost (free) solution, that works awesomely well. In one case, there was more than one person on Skype. Rather than try to do a Skype three-way (which works well also), the company simply set up two laptops with a separate Skype session on each. Skype audio seemed to work just fine in all cases but one, so we did an audio conference for voice and Skype for video.

While there will always be adhoc conference calls on short notice for boards that need to ratify something, for any meeting over an hour, or any scheduled meeting, putting the effort into getting everyone either physically there or on video makes a huge difference.

I know it sounds trite, but it’s remarkable how much better – even in a one on one conversation – the discussion is when it’s video instead of just audio. The calls are higher impact, body language is apparent, and people pay full attention rather than “minimally acceptable attention + email”.

We’ve been waiting for and talking about video conferencing for a long time. I think it’s really ready this time.