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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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The Making Of The Bloomberg TechStars Show

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David Cohen, the CEO of TechStars, is doing a weekly show called ThisWeekIn TechStars. Episode 3 – which is now up – is the story of the making of the Bloomberg show “TechStars” which premiers on September 13th.

David interviews Elizabeth Gould, the Bloomberg Executive Producer for the show. I’ve gotten to know Elizabeth over the past few years and she’s really incredible. While I’ve been interviewed for TV plenty of times, I’ve never participated in a long form show. In this case, the TechStars show will be seven episodes that are each 30 minutes long. While I play a small part, watching the process unfold, the work required to put together a show like this, and the effort that Elizabeth and her team put into this was remarkable and really cool to see and experience.

The interview with Elizabeth is a chance for David to turn the camera on her for once. Watching the interview makes me even more excited to see the series when it comes out. As a bonus, David also interviews David Tisch, the TechStars New York Managing Director, for his feelings on the experience of being filmed 24 hours a day for three months. While it’s all it a little meta, it’s good meta.

TechStars Show On Bloomberg TV

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Ever since David Cohen and I started talking about TechStars in 2006, one of our goals was to be open about everything we did in the program. We viewed TechStars as an experiment in building companies, creating entrepreneurial communities, teaching people (and learning ourselves) about entrepreneurship and what’s required to create a high growth company, and working hard at perfecting a vision David had which we now call a “mentor-driven accelerator”.

Several years ago we started getting approached to do a documentary, TV show, or reality series around TechStars. We’ve done lots of video that’s up on the web, including the awesome Founders Series (2010 and 2009) that our friend Megan Sweeney did with us.

Last year we decided to work with Bloomberg on a six episode project documenting the first TechStars New York program. Rather than describe it, I encourage you to watch the trailer.

TechStars Trailer 8/01 from Vortex Media on Vimeo.

David Cohen talks more about it on the TechStars blog titled TechStars on Bloomberg TV. The first episode is launching on 9/13 at 9:30 EST on Bloomberg TV (and the web). We are going to have a bunch of events around the launch – look for more info on them in the coming days.

This was an amazingly fun project to be involved in. Our goal with it was to give a deeper view into the experience of creating a company from scratch. Having spent a lot of time with the Bloomberg folks who worked incredibly hard on this, I’m optimistic about the outcome.

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