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I love apps that do one thing extraordinarily well and become part of what I use every day. Captio is one of these apps. And I have Dave Tisch to thank for turning me on to it about a year ago. Here’s how it happened.
I sent myself email reminders on my iPhone constantly. I hate paper and don’t carry any around with me. In general I don’t take notes (I have an excellent general purpose memory) but if I want to remember to do something specifically, I send myself a short email to do it when I have time. Then, as I grind through my inbox I do all of the quick tasks that have piled up during the day.
I was with Tisch and we were going through a bunch of things. He saw we typing on my iPhone each time I took a note. He noticed that I was opening up the iOS Mail app, clicking in the bottom on the new message button, typing bra and then selecting my name, clicking in the Subject field, typing a one liner to myself, and then clicking Send.
He said in his Tisch-like way “Why aren’t you using Captio” as though everyone on the planet used it. I said “what is it?” He handed me his phone and said “Try it – it does what you are trying to do but just fucking works – I use it all the time.” I tried it, gave him his phone back, downloaded Captio, and never looked back.
Now when I want to send myself a note, which I do 10 – 20 times a day, I open Capito, type whatever note I want, and hit send.
“Why aren’t you using Captio?” Now, if I could only just speak to Captio. Or maybe if Siri was a tiny bit smarter and (a) didn’t ask me which email address to use and then (b) didn’t ask me what I wanted the email to say my life would be complete.
David Cohen, the CEO of TechStars, is doing a weekly show called ThisWeekIn TechStars. Episode 3 – which is now up – is the story of the making of the Bloomberg show “TechStars” which premiers on September 13th.
David interviews Elizabeth Gould, the Bloomberg Executive Producer for the show. I’ve gotten to know Elizabeth over the past few years and she’s really incredible. While I’ve been interviewed for TV plenty of times, I’ve never participated in a long form show. In this case, the TechStars show will be seven episodes that are each 30 minutes long. While I play a small part, watching the process unfold, the work required to put together a show like this, and the effort that Elizabeth and her team put into this was remarkable and really cool to see and experience.
The interview with Elizabeth is a chance for David to turn the camera on her for once. Watching the interview makes me even more excited to see the series when it comes out. As a bonus, David also interviews David Tisch, the TechStars New York Managing Director, for his feelings on the experience of being filmed 24 hours a day for three months. While it’s all it a little meta, it’s good meta.