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I’m finding myself using Google+ more and more. I recently decided that the long game Google is playing is absolutely brilliant. They are being understated about it but doing exactly what business strategists talk about when they describe the long game as the one to play.
Rather than making a bunch of sweeping pronouncements, struggling to jam together a bunch of random crap in a big bang release, and then worry about staying involved in a feature race with a competitor, Google is continually experimenting with new functionality, rolling it out broadly in a fully integrated fashion on a continuous basis, and providing it as a core part of an ever expanding thing that is getting more and more useful by the week.
By now I hope you are saying something like “What the fuck is he talking about – Facebook is crushing Google+” or something like that. Yeah, whatever. That’s why it’s the long game that they are playing.
Here are some examples.
I live in Gmail. Suddenly, I found this magical thing called Circles to be useful. When I get behind on my email, I simply go through a few of the circles (Foundry, Foundry Ents) and clear the email from my partners, my assistant Kelly, and the CEOs I work with. I have persistent chat up – I find that 80% of my chats now go through Gchat (the other 20% are Skype, and they are almost always requested by someone else.) And now that there are Hangouts integrated, many of these are videos.
Google Voice is my Phone Number. I used to have desktop phones. I don’t anymore – I have a Google voice # and an iPhone. I give everyone my Google voice #. It works everywhere. I never think about what phone I’m using anymore. And I do many calls via the computer.
Google Hangouts is my new Calendar Invite. I hate the telephone. Hate hate hate. But I don’t mind chat. And I don’t mind a Google Hangout / video call. All of a sudden I can make invites from Google Calendar that are Hangout invites. Done – every phone call / conference call is now a Hangout.
I live in Chrome. I have several computers. I never notice the difference between them. I’m downstairs at my place in Keystone right now on my Macbook Air. When I go up into my office, I’ll be on my treadputer with a different Macbook Air (an older one) connected to a 27″ monitor. I switch regularly between the two throughout the day and don’t even notice.
Now you are thinking “Ok Brad, but other than the Hangouts, Circles within email, and Hangouts within Calendar, what are you using Google+ for?” Just those three things have completely changed my workflow massively for the better. And they just showed up for me one day – I didn’t have to do anything.
In 2012 I used all the normal Google+ stuff. I reposted content there. I followed people. I occasionally chatted, commented, or +1ed. Facebook-like features. But I didn’t care that much about that stuff – yet.
All of a sudden I’ve got Communities. I’ve got Events. I’ve got Pages. And Hangouts, and Circles integrats seamlessly with each of these things. And they are nicely integrated with Gmail and Calendar. And suddenly I can do On Air Hangouts. And, I can record them automatically and save them to my Youtube channel. Keep playing for another few years, user by user, company by company, integrated feature by integrated feature.
Yeah, it drives me batshit that Google still things I’m email@example.com, firstname.lastname@example.org, email@example.com, and firstname.lastname@example.org. Some day they’ll integrate these. And as I approach 25,000 contacts, I’ll probably start bitching about how this limit is ridiculous, just like I did at 10,000. But I can deal with all of that.
Google – thanks for playing the long game here. I wish more companies, especially other tech companies, did this especially when they have massive resources. Sure – some think they are playing the long game, but they are really playing the short game with a bunch of things that take a long time for them to get out the door. Different game.
I love apps that do one thing extraordinarily well and become part of what I use every day. Captio is one of these apps. And I have Dave Tisch to thank for turning me on to it about a year ago. Here’s how it happened.
I sent myself email reminders on my iPhone constantly. I hate paper and don’t carry any around with me. In general I don’t take notes (I have an excellent general purpose memory) but if I want to remember to do something specifically, I send myself a short email to do it when I have time. Then, as I grind through my inbox I do all of the quick tasks that have piled up during the day.
I was with Tisch and we were going through a bunch of things. He saw we typing on my iPhone each time I took a note. He noticed that I was opening up the iOS Mail app, clicking in the bottom on the new message button, typing bra and then selecting my name, clicking in the Subject field, typing a one liner to myself, and then clicking Send.
He said in his Tisch-like way “Why aren’t you using Captio” as though everyone on the planet used it. I said “what is it?” He handed me his phone and said “Try it – it does what you are trying to do but just fucking works – I use it all the time.” I tried it, gave him his phone back, downloaded Captio, and never looked back.
Now when I want to send myself a note, which I do 10 – 20 times a day, I open Capito, type whatever note I want, and hit send.
“Why aren’t you using Captio?” Now, if I could only just speak to Captio. Or maybe if Siri was a tiny bit smarter and (a) didn’t ask me which email address to use and then (b) didn’t ask me what I wanted the email to say my life would be complete.
I’ve tried to aggressively shift to video conferencing instead of audio conferencing for anything longer than a 15 minute call. I’m also giving a lot of talks around the world, especially on Startup Communities, so rather than travel and burn a day (or more), I’m doing 30 minute videoconferencing things remotely. And, as anyone who has ever asked me to speak to a class of students knows, I have a huge weakness for always saying yes to this so I’ve been doing this via videoconferencing as well.
After exploring a bunch of different options last year, I decided to use Skype everywhere since it was “good enough”, simpler, and portable. I equipped my desktops with HD cameras, took my MacBook Air on the road, and didn’t look back, until recently.
I noticed that twice last week I had horrible Skype connections. One was a US call and one was for a 30 minute presentation to a group of about 200 people in Barcelona at the Silicon Valley Comes to Barcelona event. In the US case I was using my Verizon 4G MiFi, in the Barcelona case I was tethered to my AT&T iPhone.
Skype completely failed in each case. Audio worked but we couldn’t get a sustained video connection. Each time we tried Google Hangouts as a backup. It worked flawlessly on exactly the same connection.
This was a classic A/B test. Yesterday, when I was on a Skype three way call, where one of the callers kept freezing and the other kept getting higher resolution focus, all I could think was “I wish we were on Google Hangouts.” After talking to a friend at Google who said that Hangouts is now pervasive at Google, I’m going to try it more frequently.
Any feedback from any of you about performance / quality of Skype vs. Google Hangouts?
On day two of my 14 day visit to Miami Beach, I realized that the hotel WiFi at the W Hotel was not going to work for me. Once again I was at a Starwood Hotel, which I love, except for the abysmal WiFi and WiFi policies. In this case, performance of WiFi in my room sucked and the cost was $15 / device / day. Upon connecting my computer and Amy’s computer, I realized I was paying $30 / day for shitty WiFi. Nope – that doesn’t work for me.
I tried my iPhone 3G tethering. AT&T service was as bad as the WiFi – I literally couldn’t get a consistent signal in the room. I wasn’t desperate yet, but I was definitely uncomfortable. Amy was annoyed, as in “Brad, why doesn’t this shitty technology work?” and all the Skype calls I had set up looked like they might be a bust.
I had my IT guy Ross overnight me a Verizon 4G MiFi. It arrived the morning of day three and I never looked back. I plugged the MiFi into the wall, pressed the On button, connected each device, and never thought about Internet access again for the remaining twelve days. When I went down to the pool, where nothing worked at all, including the hotel WiFi, I sat for hours with my MiFi happily connected. Performance was great – I didn’t even notice that I wasn’t on a 50MB/sec connection.
I only ran into one edge case that was annoyingly bizarre. The MiFi allows five devices to connect simultaneously. But guess what – the two of us had six devices. Two Macs, two iPads, and two iPhones. The first time we realized this after getting weird “can’t connect” errors we each burst out laughing – c’mon, six WiFi devices in one room between two people? However, when you step back and think about it, the idea that there might be 10, or 20, or 50 in a few years is not beyond the realm of possibility.
So – instead of paying Starwood $180 / day for shitty WiFi, I ended up paying Verizon whatever my monthly fee is for excellent MiFi. Verizon wins this time. Starwood – you keep bumming me out with your WiFi policy. I’m already paying a ridiculous premium for your high end hotel – why not toss in the WiFi like the Marriott does. Or, at least get it to work.
I’ve recently discovered two awesome tools for helping me manage my contacts in Google Apps. One is a TechStars Boulder company called Rainmaker and the other is a Paris-based company called Kwaga that has an app called WriteThat.Name.
I’ve got a large address book in Gmail (> 11,000 contacts). I get numerous new inbound contacts on a regular basis from people reaching out to me and Google automatically puts their email address in Google Contacts, which is cool. However, it doesn’t put any additional info – either from the email body (which often has contact info in it) or from other sources like Twitter, LinkedIn, and Facebook – which often has a lot more contact info, including a photo.
Let’s start with WriteThat.Name. Once you tie it to you Google account, it automatically scans emails, parses out any contact info it finds, and automagically adds it to the contact record. I’ve been looking for this for a very long time (over a decade) – I’ve never understood why Microsoft didn’t build this into Outlook. Sure – there have been plenty of plug-ins along the way, but nothing that “just worked” invisibly in the background. WriteThat.Name does – beautifully. After using it for a week for free I paid for it. I met the CEO Philippe Laval at lunch the other day in Paris and gave him a big hug. Do yourself a favor – try it.
The next app is Rainmaker. This is from one of the TechStars Boulder teams from this year that is just killing it. You connect it up to your social networks and your Google account. You can then selectively, or in bulk, “make it rain” on your contacts where Rainmaker will use all the magic it can to enhance your existing contacts using whatever information it can find. Like WriteThat.Name, this information is going directly into your Contact database, enhancing it dramatically.
While there is a lot more that can be done, both of these applications make good on the promise of “my computer being smarter than me.” I find that I spend almost no time in my Contacts entering data and updating it any more. All the stuff I need is there – all the time – and I can call, email, IM, chat, txt, or whatever I want without having to search around for the info.
One last hint – before you crank up any program that you give write access to your Google App data, make sure you use Spanning Backup to backup your Google Contacts, Calendar, and Docs data (we are investors in Spanning Cloud Apps, the company that does Spanning Backup.) While I’ve had no issues with either Rainmaker or WriteThat.Name, better safe than sorry!