I’m still buzzing from yesterday. The entire day was dedicated to TechStars Demo Day in Boulder. It started with a run on the Boulder Creek Path, followed by Demo Day, lunch with Paul Berberian, Mark Solon, and Pam Solon, a handful of TechStars meetings in the afternoon including one with the guys from J-Squared Media (members of the very first TechStars program), a hangout with Jerry Colonna at his new house in Boulder, dinner with Jerry, Mark, Pam, David and Jill Cohen, Nicole Galaros, and Jason Seats, and then the TechStars Demo Day afterparty.

When I got home at 11:30 I was done. Deeply happy, but wiped out. I woke up late this morning (7am) and wandered into my kitchen to see Mark Solon on his laptop preparing for a run (Mark and Pam stayed at my condo in Boulder this week). We talked for a few minutes and the deep pleasure we were both feeling about being alive and part of the Boulder startup community was apparent.

He then said something that I noticed last night but hadn’t thought much of. At about 10pm the Boulder Cruisers, on their weekly Thursday ride, went by Shine where we were having the afterparty. There was the usual cheering, hooting and hollering, and just generally good karma at 10pm on a warm summer night. This morning, Mark pointed it out as a magical moment. The mix of two totally different communities of people – a huge crowd of entrepreneurs, nerds, and techies in Shine crossed with an equally cruising bike crowd on the street. And the only feelings that were flowing were happy ones where everyone was glad to be there.

Mark then said “That’s the magic of Boulder and TechStars. Everyone is part of the community. Everyone feels like part of the community. Every single person at TechStars Demo Day was part of it – whether they were mentors, investors, lawyers, or the hundreds of people from the broader Boulder tech community who attended.”

The third of the four key principles of the Boulder Thesis at the core of my Startup Communities book is “The startup community must be inclusive of anyone who wants to participate in it.” We saw that on display in many different ways yesterday. Listening to Mark play it back to me reinforced once again how powerful it is.

In my upcoming book, Startup Communities: Building an Entrepreneurial Ecosystem in Your City, Mark Solon (Highway 12 Ventures) tells the story of a “startup wake” in a section where he gives an outsiders view of the Boulder startup community.

“I’ll never forget one of my early visits to Boulder. After a full day of meeting with startups, I was asked by the entrepreneurs I was with if I’d like to join them and some peers for a “special dinner.” “Sure,” I replied. “What’s special about it?” “It’s a wake” they deadpanned. That dinner showed me that the fabric of this small mountain town was different than anywhere else I’d been. Turns out that earlier that week, a local startup had decided to shut down and the “wake” was the startup community’s way of showing these young, fragile entrepreneurs that it was okay to fail – that the honor was in trying.  They made those founders feel good about themselves in a moment that was critical in their development as entrepreneurs. As an aside, in this case the founders didn’t run out of money. After giving it their best effort, they realized their business wasn’t going to be the great success they had envisioned and they decided to return their remaining cash to their investors. The epilogue of that dinner is that the founders had roles at other local startups within a few weeks.” 

I was thinking about this last night as I was emailing with an entrepreneur who’s company is struggling. Failure is a normal part of the entrepreneurial cycle and it’s talked about regularly. There are endless stories about the entrepreneur who failed and then created a monster success for his next company. But there’s not enough discussion about how startup communities should embrace failure.

I think this is especially important for first time entrepreneurs in a community. It’s easy to prognosticate about failure when you’ve been successful; it’s much harder to go through it. It’s even more painful when it’s your first time and everyone around you seems like they are doing great, even if they aren’t really but are just putting on a good act. So a natural instinct for an entrepreneur on a failing path is to turn inward, shut down, and withdraw.

If your peers in the startup community (the other entrepreneurs) don’t notice, it’s even worse. Failure sucks – it’s often emotional, physically, and financially painful. When your friends suddenly ignore you, avoid you, or don’t have time for you it just reinforces the pain.

Having a wake for a failed company can turn this around. If you are an entrepreneur and observe an entrepreneur in your community failing, do something about it. Organize a group of entrepreneurs to have a wake. Surprise the entrepreneur who is shutting down his company and take him out. It doesn’t have to be a debaucherous, alcohol laden evening (although it can be) – rather do something that you know the entrepreneur in question will enjoy and appreciate. A nice meal. A quiet conversation. A show of support from his peers. Encouragement. Acceptance that failure is part of the entrepreneurial process.

If you are an entrepreneur in a company that is failing, don’t be ashamed. Most startups fail. What matters is how you handle it and what happens next. Let your fellow entrepreneurs throw a wake for you, let the moment happen, and then get on with the next thing. Life is hopefully long. And, for all the entrepreneurs who are leaders of their startup community, make sure you do everything you can to make sure everyone knows failure is ok.

On Friday 7/6 I spent the evening in Missoula with a bunch of entrepreneurs. Amy and I were in Missoula for the marathon on Sunday and I decided to do a Meetup talk about Startup Communities. Normally we are pretty anonymous when we show up in a town for a marathon weekend, but I thought I’d try something new this time. Rob Irizarry and the Montana Programmers Meetup made everything happen – all I had to do was show up and talk.

The Meetup was excellent and there’s a great write up on the Start Bozeman blog titled Brad Feld on Building Startup Communities. But before the event, I had dinner with Rob, Ryan Stout, Jake Cook, and Elke Govertsen, the CEO of Mamalode at the Iza Asian Restaurant.

I was totally, completely blown away by Elke and what she and her gang have created at Mamalode. It’s a great example of bootstrapping a startup in a town off the beaten path, just going for it, and building a real company. Elke and Rob are exactly the kind of people I mean when I talk about the need for entrepreneurs to be the leaders of the startup communities.

Lisa Stone, CEO of BlogHer recently dubbed Mamalode The Best Parenting Magazine in America. I’ll add another accolade – best talent for a bunch of entrepreneurs making a video response to Foundry Group’s I’m A VC. In this case, it’s the Mamalode gang doing AC/VC. The picture above is me watching it for the first time over dinner.

Our entire weekend in Missoula was great and when I think back to it, the evening on Friday has inspired me to do Startup Community stuff on the Friday’s prior to marathons going forward. I’ve got three coming up in October – St. George (UT), Burlington (VT), and Detroit. If you are an entrepreneur in any of those cities and want to put something together with me, just drop me an email. And Elke, Rob, and the rest of the Missoula entrepreneurs that I met – thanks!

Yesterday at 4:57pm I hit send in Gmail and submitted the final draft of my newest book Startup Communities: Building an Entrepreneur Ecosystem In Your City to my publisher (Wiley). I’ve still got two more revision cycles – one in a few weeks when I get the final copyedited version and then one last review of the page proofs but the book is done. The publication date is early October but if history is a guide it should be out by mid-September.

Startup Communities is the first book in a four book series I’m doing called Startup Revolution. I’m spending most of this summer in maker mode at my house in Keystone and doing all my normal work, but I’m not travelling at all and trying to spend as little time as possible doing random stuff. June was just awesome – I feel rested, happier, and more productive than I’ve felt in a very long time.

My deadline was the end of day on July 5th. Specifically 11:59pm on July 5th. It felt phenomenal to get done a day early. I went for a short bike ride (I have a marathon this weekend in Montana so I’m tapering), had some dinner, grabbed some ice cream and popcorn, and watched the first six episodes of Damages with Amy. Four hours later my brain was calmed down from a 40+ hour focused push to get the book out.

Today feels like a total bonus day. I’m heading out for lunch with Amy, grabbing some salt tablets for my marathon, working on random stuff this afternoon, running an hour to dinner and then eating with two good friends (and Amy). We get up early tomorrow and head to Montana.

Life is good.

Brad Burnham (Union Square Ventures) and I were in Iceland a few weeks ago for the Startup Iceland event. Bala Kamallakharan organized the event and moderated the discussion (and was an amazing host.)  We talk about the Boulder and New York startup communities, why we were hanging out Iceland, what we thought about Iceland as a startup community, how to “organize the future” (since the future doesn’t have a political lobby), innovators vs. incumbents, leaders and feeders, and what to do if you want to create a lasting long-term startup community,  As a bonus, around minute 17, you can find out how to get me to come to a conference in your city.

Amy and I had an awesome week in Iceland and have decided to go back again next year.