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I considered titling this post “why RSS isn’t dead” but decided that was too easy.
I don’t pay much attention to public markets. However, now that the IPO window for tech companies has opened back up there are some companies that I want to track. However, I don’t really care about the daily stock prices – instead, I’m focused on the actual SEC filings.
I used to subscribe to several services for SEC filings (remember EDGAR Online and 10KWizard) but let them lapse a while ago. My partner Jason suggested I just use the SEC website. So I went there and discovered that it’s really good.
I went to Search for Company Filings and quickly found all the companies I cared about. I then clicked on the RSS icon in my browser and subscribed to the feed for each company I was interested in using Google Reader.
Google Reader is part of my daily information routine. I subscribe to a bunch of blogs – those of all of the companies I’ve invested in, their founders and employees who blog, and a bunch of random people I like to read. I long ago unsubscribed to all the news sites – I just scan them via Twitter throughout the day. But I find 15 minutes a day with Google Reader allows me to stay current on most of the “other stuff” that I care about.
Now, whenever a company I’m tracking files something with the SEC, it’ll show up the next morning in Google Reader. Perfect – as I never need this info real time. No extra email notifications. No subscription service that I have to pay for. No need to periodically go “check on stuff.”
I love how fundamental wiring – like RSS – is – well – fundamental. It always delights me when I find a simple solution to a problem like “track SEC filings for companies I am following.”
Greg Reinacker, the founder/CTO of NewsGator, has a post up titled Enterprise RSS – the State of the Industry that is a continuation of the discussion that’s recently ensued around Enterprise RSS (reference my post from the other day – Enterprise RSS at NewsGator is Alive and Well). Following is the setup.
First, let me get this out of the way – RSS use in the enterprise is definitely alive and well. But it’s not in the obvious places. No one is writing articles talking about how their desktop feed readers are revolutionizing the way they do business. No one is talking about how they’re retiring their Exchange servers because so much content is delivered via RSS instead of email (and in fact, email is alive and well). No one is saying “if I only had Google Reader behind my firewall, I could save millions of dollars.” Few companies even say their users are clamoring for some sort of enterprise RSS application.
So if not all of that, then what?
My team and I, collectively, have detailed conversations with at least 50 different large companies every week, talking about the real problems they do want to solve. Many of these include 10 or more people on their side, ranging from IT folks to business owners with line-of-business responsibility. And these conversations rarely start with any mention of enterprise RSS.
Take a look at Greg’s post Enterprise RSS – the State of the Industry for detailed examples on what these conversations include.