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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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The Power of Peer Groups

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For the past two days I’ve been at an even called SERGE (Seasoned Entrepreneurs Gathering Exchange). I co-founded it with two long time friends, Martin Babinec (founder of Trinet) and Keith Alper (founder of Creative Producers Group). Martin, Keith and I have known each other since the mid-1990s when we were much younger entrepreneurs playing leadership roles at the Young Entrepreneurs Organization (now simply “EO”).

We each invited about ten entrepreneurs and their partners to the event. 50 people showed up – 25 entrepreneurs and their partners – and we spent two days on Miami Beach hanging out and covering a lot of different topics. All of us were between the ages of 40 and 50 (+/- a few years), have each had at least one successful business, and were from all over the US and in plenty of different industries.

We had a solid 12 hours spread over two days in a conference room where the following eight topics were discussed.

  • How Will You Measure Your Life?
  • Mentor Manifesto
  • Impact in the Public Interest – Doing Something That Matters
  • Finding and Managing High Impact Board Members
  • B Corps – Leveraging Social Purpose To Drive A Business
  • Setting Up Family Office to Manage Diversified Portfolio
  • Leading the Team: CEO Habits That Set The Pace
  • Maximizing Impact of Your Angel Investing

One of led on each topic (for example, I kicked things off with “How Will You Measure Your Life?” – talked for about 15 – 30 minutes, and then facilitated a discussion for the balance of an hour.

It was amazing. If you’ve ever been in an organization like YEO, YPO, EO, Birthing of Giants, or Gathering of Titans, it was like a “super forum”. Two days with peers, talking confidentially and intimately about a wide range of issues, and getting to know each other at a different level. In this case, there were three intersecting groups (mine, Martin’s, and Keith’s) so you got the added bonus of meeting a set of new people that were highly vetted to be your peers that you could immediately trust and engage with.

Partners were included. Some – like Amy – participated for most of it. Others didn’t. This was the only big miss – we should have worked harder to include all the partners in the entire discussion, and have several of them lead topics. Next time.

Once again I was reminded of the power for entrepreneurs of spending time with your peers outside of the craziness of the daily schedule. 50 people invested two days of their life in this event – the feedback I’ve heard so far was awesome. And – for me personally – it was very rewarding.

If you are an entrepreneur, do yourself a favor and find a peer group. If you don’t know where to start, try Entrepreneurs Organization. You’ll thank me in 10 years.

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