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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Little Colorado Company MobileDay Finds Big Hole In Enterprise Bucket

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I’m a seed investor in MobileDay, a Boulder-based company that has helped its users make over two million mobile-based conference calls in the past few months. Its popularity comes from One-Touch Dialing where users press a big green button that shows up on their phone just before a conference call and they’re in. I use it every day – for every call – and am no longer in conference call hell on my iPhone as I go from my calendar to my dialer back to my calendar back to my dialer as I try to remember what the next number in the conference call sequence is. But – this is a show vs. tell type app – just go try it on MobileDay iPhone or MobileDay Android.

When MobileDay wanted to figure out how to make money, they went on the road to talk to big companies. They already knew who has lots of users of MobileDay, so they visited them and said,  “You already have hundreds of employees using our product – how can we work together?”

MobileDay quickly  found out that mobile had disrupted the control that companies used to have over the cost of conference calls. People moved away from land lines and toward mobile, but conference calling hadn’t caught up.

MobileDay knew that they could save time. One-Touch Dialing proved that. But here was a chance to save money also. If MobileDay could make their big green button also dial the cheapest number automatically, companies could save an enormous amount of money.

Enter Least Cost Dialing (LCD). With LCD enabled, the MobileDay app automatically inserts the company’s lowest-cost conference phone numbers. Every dialing sequence is based on the employee’s location, and LCD can reroute calls through the company’s internal voice or data network. MobileDay will provide the same capability for international calls which will create awesome savings opportunities.

While LCD is in the background saving money, One-Touch is up front making conference calls simple. It’s a great victory for both users (ease of use) and the CFO (massive cost savings for a small monthly fee.)

As MobileDay tackles this huge opportunity, they are hunting for senior mobile developers (iOS and Android), enterprise sales experts, and a great product/support person. If you want to be part a pioneer in the mobile enterprise game, email me and I’ll pass on your resume.

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