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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Help Get MakerBots In Classrooms Across America

Comments (7)

Yesterday Amy and I contributed $10,000 to the MakerBot Academy campaign which is on a mission to put a MakerBot 3D printer in every school in the United States.

We did it via a contribution on Donors Choose, one of our favorite non-profit contribution sites.

We specifically finished out the funding for five MakerBots for the following teachers in their classrooms:

Amy and I are planning to give a lot more to this campaign, but we decided to do something tangible right now by finishing off several of the campaigns on Donors Choose.

For those of you who have asked in the past “what can I do for you Brad?”, here’s an easy one. Just go on the MakerBot Academy Donors Choose page and make a contribution of any size to one of the campaigns. You’ll be helping the next generation.

Getting Your Demos Right

Comments (23)

I get demos every day. Multiple times a day. I don’t want to see a powerpoint deck – I want to play with something. I don’t want to hear a description of what you do – I want to see a demo. I don’t want you to tell me your background, where you went to school, or where your grew up. I want to see what you are working on.

I still remember my first meeting with Bre Pettis at MakerBot. I walked into the Botcave in Brooklyn and was confronted with a long, narrow Brooklyn-style industrial building where I could see people working away in the back. But before I got to them, I had to walk through a 1000 sq. ft. area of MakerBot Thing-O-Matics printing away. This was an early “bot farm” and it probably took 15 minutes before I walked the gantlet.  They were printing all kinds of things, there were display cases of other stuff that had been printed, and a vending machine for Thing-O-Matic parts.

MakerBot Bot Farm

When I got to the back where people were working, I totally understood what MakerBot did and what was possible with 3D printing.

We are lucky to be investors in a bunch of companies creating amazing new products. One of them, Oblong, as been working on spacial computing since John Underkoffler’s early research in the 1990′s at the MIT Media Lab. For a number of years they were described the “Minority Report” technology (John was the science/tech advisor to Spielberg and came up with all the tech in the movie.) The following video is John showing off and explaining the core G-Speak technology.

The demo is iconic and amazing, but it takes too long and is too abstract for their corporate customers buying Oblong’s Mezzanine product. The short five minute “overview video” follows.

While this gives you a feel for things, it’s still showing the “features and functionality” of the tech, applying a general use case. For several months, I kept banging on them to set up a simple use case, which is the how I use the Mezzanine system in our office. I use it every day and it’s been a huge factor for me in eliminating all of my travel.

A few months ago, Oblong had a sales off-site to go through the progress they’ve made this year and to focus on the balance of the year. They’ve had a great year, with a strong quarter-over-quarter sales ramp for Mezzanine on both a dollar and unit basis. The customer list is incredible, their classical enterprise land and expand strategy is working great, and new high-value use cases are being defined with each customer. So I smiled when I the following slide popped up on my Mezzanine during our weekly leadership team call.

Feld Oblong Mezzanine Use Case

 

While a little abstract in writing (I don’t expect you to understand the first three bullet points unless you know how Mezzanine works), when it’s shown in the first five minutes of a demo it simply blows your mind. And you totally get all three of the core technologies that Oblong has incorporated in Mezzanine (spatial computing, pixel virtualization, and data pipelining.) Your next reaction is “I want one.” And then you are ready for the feature / function discussion, which can easily go on for 30 minutes.

There is endless talk about product development and getting “personas developed” while you figure out how to build your product for them. This approach is equally useful for demos, but it is so often overlooked. I can’t tell you the number of times people start just showing me stuff, rather than saying “here’s the problem I’m going to solve for you that I know you have” – BOOM – and then I’m totally captured for the next 30 minutes.

Try it. The first five minutes is the most important with someone like me. Don’t waste it.

Defrag and Blur 2012

Comments (5)

Defrag and Blur are only two weeks away, and if you’re not yet registered to come, you should find a way. Why?

1. Makerbot will be there with the Replicator 2 in hand. And is there anything cooler than 3D printing right now?

2. The agenda is absolutely incredible — Kevin Kelly, Jeff Ma, Rachel Happe, Paul Kedrosky, Bre Pettis, Andrew Tschesnok.

3. The networking will be intimate and awesome, as usual.

You’ll see and interact with everything from social business software to big data stuff to robots to 3D printers to augmented reality.

If you’re a student, use the Defrag Student Scholarship and special Blur student tickets to get into both events.

If you’re not a student, use “ejnvip” to take 25% off of your Defrag registration , and if you’d like to come to Blur — use the super secret handshake code of “bifr12″ to take 60% off of your blur registration (shhhh)….

Don’t miss it!

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MakerBot Is Hiring Software and Manufacturing Engineers

Comments (73)

MakerBot is hiring a lot of folks but they have a two specific needs that are unique. If you fit the description, or know someone who does, please reach out to me or apply.

1. Software Engineer with a focus in Computational Geometry and Image Processing (http://makerbot.applicantstack.com/x/detail/a2m4ro97dz39)

2. Manufacturing Engineer to be a strong leader for our manufacturing teams (http://makerbot.applicantstack.com/x/detail/a2m4ro9s06i3)

The jobs are in Brooklyn, home of all things MakerBot.

Founder Market Fit

Comments (31)

We constantly hear about “product market fit.” But my post yesterday about The Power of Passion When Starting Your Company was about “founder market fit.” And I’ve come to believe that – especially among first time entrepreneurs – founder market fit is much more important than product market fit at the inception of the company.

I stumbled on the phrase a few times over the past year and it’s been rolling around in my head a lot since. The first time was on Chris Dixon’s blog Founder / market fit which led me to a guest post by David Lee of SV Angel on More Thoughts on What Makes Great Entrepreneurs Great.

I’ve seen this over and over in TechStars. Founders come in with something they are super excited about. As they get exposed to mentors and feedback, they quickly start moving around within the market (or domain) as they search for a clearer focus, which could be defined as product market fit prior to getting a product out there and doing any real testing. This search is usually qualitative – it involves real feedback from potential customers and users, but it’s not a measured, tested approach.

In parallel, there’s often a Lean Startup methodology going on that does more quantitative tests of the specific product. But in a lot of cases, the qualitative feedback at the very formative stages is just as, if not more, important to make sure you end up in the right zone to test.

Underlying all of this is the regular shift away from something the founders are passionate about. The Orbotix example in my post is a great one – it would have been easy for Adam and Ian to decide to work on something that had a better product market fit, like iPhone enabled door locks, instead of something that not only hadn’t been invented yet, but also wasn’t obvious what market would really want it (a ball controlled by your smartphone – ok – that’s cool, but who will buy it?)

They, and their co-founder and CEO Paul Berberian had a vision for who would want a ball controlled by a smartphone. And Adam and Ian were obsessed with the idea. The three of them had extraordinary founder market fit, well before they figured out the product market fit.

We’ve got lots of other examples of this in our portfolio. I can’t tell you the number of times I get asked “what would someone ever use a personal 3D printer for?” But Bre Pettis at MakerBot is completely and totally obsessed with bringing 3D printers to the masses. While product market fit is getting clearer with each new product release, the founder market fit in this cases was awesome. Or Isaac Saldana of SendGrid, who initially named the company SMTPAPI. He has a great chapter in Do More Faster where he wrote about how he “Looked for the Pain” as a developer, found it in sending transaction email, and created SMTPAPI (now SendGrid) to address it. Or Eric Schweikardt who is unbelievably focused on creating the next generation robot construction kit at Modular Robotics. Sure – the “market comp” in this case is Lego Mindstorms, but Eric’s vision for the market goes well beyond this, and the product follows.

I’m not suggesting that product market fit isn’t an important concept. It is. But at the very beginning, especially with first time entrepreneurs, founder market fit is even more important.

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