Brad's Books and Organizations

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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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A Makerbot Sculpture of Me

Comments (5)

Whenever one of my partners has a significant exit the other partners gives him a gift. These take the form of super creative, often self-referential things that the partner on the receiving end would never buy for himself but the other partners knows he would love.

Last week I got a bust of myself printed on a Makerbot. It was made by Cosmo Wenman, who my partners found at CES last year. This is totally in the show, don’t tell category, so take a look at the 55 second “making of video.”

Cosmo – wow! And Seth, Jason, and Ryan – you rock!

Help Get MakerBots In Classrooms Across America

Comments (7)

Yesterday Amy and I contributed $10,000 to the MakerBot Academy campaign which is on a mission to put a MakerBot 3D printer in every school in the United States.

We did it via a contribution on Donors Choose, one of our favorite non-profit contribution sites.

We specifically finished out the funding for five MakerBots for the following teachers in their classrooms:

Amy and I are planning to give a lot more to this campaign, but we decided to do something tangible right now by finishing off several of the campaigns on Donors Choose.

For those of you who have asked in the past “what can I do for you Brad?”, here’s an easy one. Just go on the MakerBot Academy Donors Choose page and make a contribution of any size to one of the campaigns. You’ll be helping the next generation.

Getting Your Demos Right

Comments (23)

I get demos every day. Multiple times a day. I don’t want to see a powerpoint deck – I want to play with something. I don’t want to hear a description of what you do – I want to see a demo. I don’t want you to tell me your background, where you went to school, or where your grew up. I want to see what you are working on.

I still remember my first meeting with Bre Pettis at MakerBot. I walked into the Botcave in Brooklyn and was confronted with a long, narrow Brooklyn-style industrial building where I could see people working away in the back. But before I got to them, I had to walk through a 1000 sq. ft. area of MakerBot Thing-O-Matics printing away. This was an early “bot farm” and it probably took 15 minutes before I walked the gantlet.  They were printing all kinds of things, there were display cases of other stuff that had been printed, and a vending machine for Thing-O-Matic parts.

MakerBot Bot Farm

When I got to the back where people were working, I totally understood what MakerBot did and what was possible with 3D printing.

We are lucky to be investors in a bunch of companies creating amazing new products. One of them, Oblong, as been working on spacial computing since John Underkoffler’s early research in the 1990′s at the MIT Media Lab. For a number of years they were described the “Minority Report” technology (John was the science/tech advisor to Spielberg and came up with all the tech in the movie.) The following video is John showing off and explaining the core G-Speak technology.

The demo is iconic and amazing, but it takes too long and is too abstract for their corporate customers buying Oblong’s Mezzanine product. The short five minute “overview video” follows.

While this gives you a feel for things, it’s still showing the “features and functionality” of the tech, applying a general use case. For several months, I kept banging on them to set up a simple use case, which is the how I use the Mezzanine system in our office. I use it every day and it’s been a huge factor for me in eliminating all of my travel.

A few months ago, Oblong had a sales off-site to go through the progress they’ve made this year and to focus on the balance of the year. They’ve had a great year, with a strong quarter-over-quarter sales ramp for Mezzanine on both a dollar and unit basis. The customer list is incredible, their classical enterprise land and expand strategy is working great, and new high-value use cases are being defined with each customer. So I smiled when I the following slide popped up on my Mezzanine during our weekly leadership team call.

Feld Oblong Mezzanine Use Case

 

While a little abstract in writing (I don’t expect you to understand the first three bullet points unless you know how Mezzanine works), when it’s shown in the first five minutes of a demo it simply blows your mind. And you totally get all three of the core technologies that Oblong has incorporated in Mezzanine (spatial computing, pixel virtualization, and data pipelining.) Your next reaction is “I want one.” And then you are ready for the feature / function discussion, which can easily go on for 30 minutes.

There is endless talk about product development and getting “personas developed” while you figure out how to build your product for them. This approach is equally useful for demos, but it is so often overlooked. I can’t tell you the number of times people start just showing me stuff, rather than saying “here’s the problem I’m going to solve for you that I know you have” – BOOM – and then I’m totally captured for the next 30 minutes.

Try it. The first five minutes is the most important with someone like me. Don’t waste it.

Defrag and Blur 2012

Comments (5)

Defrag and Blur are only two weeks away, and if you’re not yet registered to come, you should find a way. Why?

1. Makerbot will be there with the Replicator 2 in hand. And is there anything cooler than 3D printing right now?

2. The agenda is absolutely incredible — Kevin Kelly, Jeff Ma, Rachel Happe, Paul Kedrosky, Bre Pettis, Andrew Tschesnok.

3. The networking will be intimate and awesome, as usual.

You’ll see and interact with everything from social business software to big data stuff to robots to 3D printers to augmented reality.

If you’re a student, use the Defrag Student Scholarship and special Blur student tickets to get into both events.

If you’re not a student, use “ejnvip” to take 25% off of your Defrag registration , and if you’d like to come to Blur — use the super secret handshake code of “bifr12″ to take 60% off of your blur registration (shhhh)….

Don’t miss it!

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MakerBot Is Hiring Software and Manufacturing Engineers

Comments (73)

MakerBot is hiring a lot of folks but they have a two specific needs that are unique. If you fit the description, or know someone who does, please reach out to me or apply.

1. Software Engineer with a focus in Computational Geometry and Image Processing (http://makerbot.applicantstack.com/x/detail/a2m4ro97dz39)

2. Manufacturing Engineer to be a strong leader for our manufacturing teams (http://makerbot.applicantstack.com/x/detail/a2m4ro9s06i3)

The jobs are in Brooklyn, home of all things MakerBot.

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