Brad's Books and Organizations

Books

Books

Organizations

Organizations

Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

« swipe left for tags/categories

swipe right to go back »

In The Future, Everyone Will Have Some littleBits

Comments (10)

We recently invested in littleBits. It’s another of our investments that traces its roots to the MIT Media Lab. It’s also another investment we are making with our friends from True Ventures. It’s another one that mixes hardware and software in a delightful way that is part of our human computer interaction theme. And yet another investment in New York.

But it’s the first company we’ve invested in that did a promotional video for their product (the Synth Kit) with Reggie Watts.

Ayah Bdeir, the CEO of littleBits, has blown my mind with her vision of where she is going to take this company. Phase 1 of littleBits was, in the company’s words, creating a “library of electronic modules that snap together with tiny magnets for prototyping, learning, and fun.” Today there are over 50 different bits that you can buy right now, individually or bundled in different kits.

This, by itself, is awesome. But the next phase of where Ayah is taking the company is just awesome. And, as a result, I predict you will have some littleBits somewhere in your world before you realize it. And, since Thanksgiving is just around the corner, we’ve got a kit to make a programmable lazy susan for your table if you need one.

Remember, the machines have already taken over. Get on board if you want to be able to play with them.

Build something great with me