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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Q&A on Startups, DevOps, and Agile

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Raj Bhargava (CEO of JumpCloud) and I have been talking about how startups can leverage DevOps and Agile more. We created a conference on DevOps last year for our portfolio companies and it was a huge hit.

DevOps is a movement that we are deeply interested in from multiple perspectives. It’s integral to almost all of the companies we invest in and many, especially in our Glue and Protocol themes, are DevOps driven companies.

In addition to investing in these companies, we are promoting DevOps concepts throughout our portfolio, encouraging learning activities such as the conference, and involved with initiatives such as DevOps.com that is a site to educate the IT community about DevOps.

When Raj asked me to do a Q&A with him on my views around DevOps to help more people understand why I am excited about it, I immediately said yes. If you are interested in hearing my thoughts around how companies can leverage Devops, head on over to JumpCloud’s Q&A with me on DevOps and SaaS and let us know what you think.

And – if you are a VP of Marketing, JumpCloud is looking for a great one.

A DevOps Tent Big Enough for Everyone

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My partner Ryan McIntyre says that any company doing business on the web should be practicing some form of DevOps. One of the biggest trends in tech today is DevOps, which is closely tied into Agile, Cloud, PaaS, and SDN.

If you remember Gene Kim’s guest post on the importance of DevOp post, or recognize some of the investments we’ve made in our Glue and Protocol themes that are focused on DevOps, such as JumpCloud and VictorOps, this will be a familiar topic.

Last fall, JumpCloud and Softlayer/IBM hosted a DevOps Conference in Boulder for the companies we’ve invested in.  At this conference, I heard of an effort to put together a new community site that would pitch a tent big enough for anyone interested in DevOps. This would be a place where technical folks could learn and communicate, where novices could find out more, and where business people could understand why and how DevOps matters.

Alan Shimel, who I have known for over 15 and has been writing for Network World and a bunch of other places was heading up the effort.  In typical Shimel fashion, Alan simultaneously put together a top flight collection of content providers while doing a deal and partnering  with Martin Logan who had a blog over at the domain, DevOps.com. If you are going to have a DevOps community media site, it is hard to imagine a better domain to for it to live at.

Since that time Alan and Martin have been working hard retooling the old blog into a full-fledged online community e-zine.  They launched the site this week with SoftLayer and JumpCloud as founding sponsors.  Another one of our portfolio companies, VictorOps is a sponsor and VictorOps CEO Todd Vernon has a regular blog on the DevOps.com site.

The list of contributors to DevOps.com reads like a who’s who of the DevOps world with a goal of having over 100 unique content pieces a month at DevOps.com. But media content is not the only mission.  Alan, Martin and team are planning to help amplify the DevOps grass roots efforts around the world through conferences and community events.

I am jazzed to see what Alan makes of it, but I am even more excited to watch the continued growth and influence of DevOps.

Defining DevOps Through Conversation

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Last week our portfolio company, JumpCloud - who is deep in the DevOps market with their automated cloud server management product – hosted the first annual DevOps conference here in Boulder. It was a huge success – we had over 200 people show up and engage in a full day of deep discussions on DevOps.

We are huge fans of the DevOps movement. Similar to how we got involved in the Agile movement early with our investment in Rally Software, we are long on DevOps with investments in companies such as JumpCloud, VictorOps, SendGrid, Pantheon, Authentic8 and others. We see DevOps instantiating the lean startup culture throughout an organization. DevOps promotes short cycle times, automation, and deep integration across a company with the goal of innovating quicker and more effectively against customers’ needs. In short, we view it as a cultural methodology that increases the odds of success for a company.

The day was fantastic, starting with Raj Bhargava (CEO of JumpCloud) and Paul Ford (SoftLayer) kicking things off with a short discussion about what DevOps is. I was next with a quick discussion framing why DevOps is critical to our companies and their customers. From there, we had presentations by Ryan Martens (CTO of Rally) on learnings from Agile, Nathan Day (Chief Scientist of SoftLayer) on the incredible automation at SoftLayer, and a number of great panels from CEOs, CTOs, and VPs of Engineering of DevOps related companies. Three of our portfolio companies – SendGrid, Mocavo, and Gnip – closed the formal part of the day with case studies on different areas of DevOps.

Later, the full group headed to Bacaro for more casual conversations around DevOps. I ended the night at Walnut Brewery with Raj and a few close friends watching the Red Sox lose game two of the World Series to the Cardinals.

The engagement on the topic of DevOps was really powerful. The questions flowed quickly – it’s clear everyone is struggling with how to define DevOps – what it means, who should be involved in an organization, and how to recruit for it. While the word is quickly becoming entrenched, it’s a new category with a wide range of opportunities.

When Raj came to me several months ago suggesting that we should put on a conference around DevOps for all of the Foundry Group, Techstars, and Bullet Time Ventures companies it was easy to be excited about it. I expected about 50 people to participate – it was amazing to look around the room and see 200 really engaged people. I’m proud of Raj and Paul for putting this on and thankful for all of the effort that our companies made to get there and participate!

JumpCloud – Jump to the Next Level of DevOps

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Two of the themes we love to invest in are Protocol and Glue. We’ve especially been interested in companies that make software developers and DevOps lives better. Some examples include SendGrid, Urban Airship, VictorOps, Pantheon, MongoLab, and Cloudability.

To that end, Raj Bhargava and I created a company called JumpCloud late last year (our eighth venture together). After being involved in hundreds of technology companies, we know that young and fast growing technology companies have little time to devote to the details of managing their server infrastructure. Often, there is a perception that things are fine, until they aren’t. And then much pain ensues.

My partners and I often worry about companies we’ve invested in having enough bandwidth and resources to adequately cover issues of reliability, availability, and security. We know firsthand what that entails, especially as companies hit high-growth inflection points.

Enter JumpCloud. JumpCloud helps DevOps and IT attain high levels of reliability, prevent unplanned downtime, and manage their environments like the big guys, without slowing them down. Watch David Campbell, one of JumpCloud’s other co-founders, explain JumpCloud at TechCrunch Disrupt.

JumpCloud is an agent-based SaaS tool designed for both cloud and physical Linux servers which provides full user management across all your users, all your servers, and all your clouds. JumpCloud also monitors your servers, identifies missing security patches, watches for attacks in progress, and identifies anomalous resource usage. JumpCloud is completely complementary to your Chef / Puppet / Opsworks configuration / automation tools. Think of JumpCloud as taking over server maintenance, management, monitoring, and security once the provisioning tools have done their thing.

JumpCloud closes the gap between what you can do and what you know you should be doing with regard to user management and security of your cloud infrastructure. That means fewer late-night calls, an easier to manage environment, and more reliability for your customers.

Sign up for free today, at JumpCloud, and let Raj and I know what you think.

Also, if you are a DevOps person or senior technical person in your organizations, Raj, Paul Ford from SoftLayer, and I are hosting a private DevOps Conference in Boulder on October 24th. While the event is for Foundry Group, Techstars, and Bullet Time Ventures portfolio companies, we have a few open slots in case a few folks would like to join us. Just reach out to me via email and I’ll get you connected.

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