I’m in San Antonio, in a rush to go participate in the Global Accelerator Network monthly call, where I’m talking with Richard Florida (the brilliant creator of the concept of the creative class) about Startup Communities, followed by a full day at TechStars Cloud and – well – I need a shower because I got to my hotel room at 12:30pm and I smell kind of like Huck from Scandal.

So – today you get a short eight minute interview of me and Amy with Sandy Grason where we talk about Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur. It’s a really wonderful interview – Amy told me this was the first time she’s done something like this and I thought she was awesome.

Enjoy!

I meet a lot of people. I hear a lot of people introduce themselves. I interview a lot of people. Sometimes I want to hear their story; most of the time I don’t.

I’ve realized recently that I’m tired of hearing histories. And I’m tired of telling mine. It’s easy to find out most by a simple search on the web. Or a scan through LinkedIn. Or listening to one of the video interviews I’ve done where someone has said “tell me your story.”

I was thinking about this especially in the context of any interview. I don’t care where you went to school (I never have). I don’t care what your first job was. I don’t care what happened 15 years ago. I care what you did yesterday, and last month, and last quarter, and last year. That’s probably as deep as I want to go in the first five minutes of our interview. Sure – I’ll go back further in specific examples, but I don’t need to spend the first fifteen minutes hearing your story from beginning to today. It lulls me into a false sense of complacency, making me feel like I know you better because I now know your version of your history, when in fact I don’t know you at all.

I’ve learned a lot about interviewing people over the years. I used to be terrible at it. Now I’m pretty good. I don’t enjoy it very much, so I force myself to do a good job. I only interview senior execs and I separate clearly between evaluating people for the role and evaluating them for culture fit with the company. But in both cases I feel like I have to grind through the process. Some of it is my introverted nature; some of it is just not enjoying the interviewing a person thing.

I’ve realized that spending half of an interview listening to someone tell me their story is a total cop out on my part.  It lets me shift out of evaluate mode and be passive during the interview process. And, while a lot of people love to listen to themselves tell their story, it’s not doing them any good either since my goal is to make a recommendation as to whether or not they fit in the role and the organization they are interviewing for. I should be more focused on what they have learned over their career and how they apply it today, not the path they took to get to this point, which I can read on a resume or on LinkedIn.

I’m no longer interested in telling my own story. Each time I do it, I realize I am wasting another 15 minutes of my life. By starting with the now, and not worrying about going backward, I can get to the meat of whatever I’m communicating, or want to communicate. I’ll more quickly engage whomever I’m talking to – making the conversation immediately active instead of passive. When I need to reach into the past for a story to support an example, I will.

I’ve decided that going forward I’m telling my history in reverse chronological order whenever asked. I’ll start with what I am doing now. I’ll go backwards as relevant to the particular context. I’ll skip stuff that doesn’t matter, and I’ll stop when it’s time to go on. I expect my introductions will be a lot shorter going forward. And I’ll be less bored with myself. And that is a good thing, at least for me.

A month or so ago I did an interview with Moe Abdou of 33voices. I do a lot of interviews, but this one stood out to me as Moe did a great job of moving the conversation around and pulling some great stuff out of me.

Because it was a longish interview, Moe broke it into Part 1 and Part 2.

If you don’t want to listen to the whole thing, Moe compiled some of the maxims and one-liners into a nice slide deck.

I love talking to, meeting with, and teaching college students. A few weeks ago I sat down to do a 30 minute interview with a young woman from CU Boulder who is an engineering student. She did a great job of capturing my essence, and that of Foundry Group, in our interview. I particularly loved her conclusion, which I asked if I could repost (she said yes). It follows – I hope it’s as inspiring to you (about the next generation) as it was to me.

For Any Young Entrepreneur: My interview with Brad Feld was encouraging to me as an engineer with a passion for innovation. Brad described how he is intrigued by the array of problems that he is faced with everyday. This is especially relatable to me because I fear spending the rest of my life bored by monotony when there are so many problems to be solved. It was enlightening to hear Brad discuss how to conduct a business. I expected to hear trade secrets or how to be the next great thinker, but it really came down to focus, determination, clarity, and inspiration. Feld is another who really believes that the way to survive, as an entrepreneur, is to be open minded to new experiences instead of just being “lucky”. I appreciated seeing the business method that less is more. Yes it is the dream of many to be the most world renown business with 100% return on investment, but it can be just as rewarding to be the successful yet small venture with no need to own a market. Observing the office reminded that an entrepreneur could have a business, enjoy art, and even find time to exercise, instead of engrossing oneself in work at all times. The entrepreneurial lifestyle actually seems like a sustainable one. This opportunity has helped me realize that the life of an entrepreneur can be accomplished simply by merging the things you love with what you are good at.

On This Week In TechStars #6, David Cohen interviews Jason Mendelson on the making of our hard hitting documentary on VCs music video “I’m A VC.” The interview happens in Jason’s basement music studio where much of I’m A VC was written, composed, sung, recorded, and – well – whatever you do in a music studio.

If you haven’t yet watched I’m A VC, what are you waiting for? And, if you have a connection to Stephen Colbert or Jon Stewart, give me a shout as we’d love to help them educate the world about venture capitalists, along with helping promote our book “Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist.” Mendelson on the Colbert Report – doesn’t that sound cool?