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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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My Quest For Measuring Everything

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I’ve written in the past about my obsession with measuring things.  While my manual measurements via Daytum include miles run, books read, flights taken, and cities slept in, I’ve become much more focused in the past year on what I’ve been calling “human instrumentation.” This resulted recently in Foundry Group leading a $9 million financing in a San Francisco company called Fitbit.

fitbit.jpg

If you want to see the type of data I’m tracking, take a look at my Fitbit profile.  For now, I’m focused on the data that Fitbit tracks automatically for me, primarily derived from the step and sleep data.  But from my profile page you can see a variety of other data which I can currently enter manually (I’ve entered a few examples) even though I use other sources to track them (for example, my weight using my Withings scale.)

I now have a house full of personal measurement devices and an iPhone full of apps to track various things.  A few are still active; many have long been relegated to the “closet of dead, useless, obsolete, or uninteresting technology.”  During this journey over the past year, I feel like I tried everything and finally found a company – in Fitbit – that has a team and product vision that lines up with my own.

A year ago when I first encountered the company, they were just launching their product.  I was an early user and liked it a lot, but hadn’t clearly formed my perspective on what the right combination of software and hardware was.  As I played around with more and more products, I started to realize that the Fitbit product vision as I understood it was right where I thought things were going.  The combination of hardware, software, and web data integration are the key, and the Fitbit founders (James Park and Eric Freidman) totally have this nailed.  That made it easy when we explored investing again to pull the trigger quickly.

One of the things my partners and I love about products like the Fitbit are the combination of hardware, software, and a web service that lets the product continually improve without having to upgrade the hardware.  Fitbit is a great example of this which I expect you’ll see over the next quarter if you buy one today.

I firmly believe that in 20 years we’ll simply swallow something that will fully instrument us.  Until then, we still have to clip a small plastic thing to our belt or keep it in our pocket.  But that’s ok since it now knows how to talk to my computer, which is connected to the web, which is getting smarter every millisecond.

Our World Is One Big Game

Comments (11)

Following is an outstanding 30 minute presentation by Jesse Schell at DICE 2010 explaining how our life is just one big game. 

Points everywhere, followed by an optimistic call to use this to make us better.

Build something great with me