Brad's Books and Organizations

Books

Books

Organizations

Organizations

Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

« swipe left for tags/categories

swipe right to go back »

100% Click Through Rate

Comments (16)

I was thinking about how to drive CTR’s up via different mechanisms this morning when this email arrived in my inbox.

image

I remembered talking about high CTR email response rates with Dave McClure and Shervin Pishevar when we were in DC on our Startup Visa trip at the beginning of March.  I’d forgotten about this conversation until this email showed up while I was thinking about this.  Of course, I clicked to see where Dave had tagged me (it was on a Huffington Post article about innovation.)

I thought about it for a few more seconds and realized that to date I have a 100% CTR on an email from Facebook that says “<X> tagged you on Facebook.”  I can’t come up with anything else that I have a 100% CTR on, but I’m now looking out for it.

Do you have any examples of transaction emails like this you receive that have 100% (or even 50%+) CTRs?

Build something great with me