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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Bolt – Making Hardware Easier

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Over the past few decades, the most compelling engineers and entrepreneurs I’ve met have tended to be working on problems that can be solved with software. Software has some great advantages but it comes with a few big drawbacks, namely it’s tied to a few standard types of input, although we are trying to impact that with some of our investments in our HCI theme.

Along with the rest of the tech ecosystem, I’m starting to see more and more entrepreneurs with a piece of hardware in their development plan. These are not your parents’ hardware products. Instead, they are software companies that happen to have a physical component in their stack – something I call software wrapped in plastic.

Adding the plastic around the software is no short order. MakerBot, FitBit, Orbotix, Sifteo, Modular Robotics, PogoplugSlingbox, and a slew of others have taught me that even though much of the business-side is similar to a software company, the product-side most definitely is not. From an outsider’s perspective, it’s stunning how much damage one bad component on a PCB board can do to a company’s bottom line, or how different industrial design is from software design, or even how the brains of a software person and a hardware person collide in bizarre ways.

I’ve learned how critical it is to get the right kind of help for young companies with a piece of hardware, which is why I invested in Bolt. Bolt is one of the more unique accelerator programs I’ve seen. Ben and his team have designed, developed, manufactured, and financed a long list of successful products and they’ve built Bolt around best-practices for these kinds of companies. Over 6-months, accepted companies get a long list of benefits, the most valuable of which are a full-staff of senior engineers and designers at your disposal and 24×7 access to their $1M of prototyping equipment.

If you’re a startup with a piece of hardware (or plan to have one) check out Bolt and apply to be part of their first accelerator class. Applications close in two days – Wednesday, May 22nd at midnight.

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