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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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BookShout! at the Boulder Library – November 14th

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As a part of Startup Phenomenon, I’m going to spend a half hour with Jason Illian, the CEO of BookShout!, on Thursday, November 14th at 4:30pm. It’ll be at the Boulder Public Library, which is right across Boulder Creek from the St. Julien and downtown Boulder.

We’ll be talking about the Startup Revolution book series (which include Startup Communities and Startup Life), as well as the wonderful platform that Jason and his team have built.

I’ve been a fan of BookShout! for a couple of years now.

As an author, I’m always looking for ways to connect with my audience. I spend time with the people from the local startup scene all the time but connecting with aspiring entrepreneurs from around the country, and around the global, is an entirely different beast. Comments on Amazon are one-directional, and definitely do not encourage reader-to-reader interaction. Buying a book in a bookstore is an individualistic experience. Getting a book at a conference means reading it after the conference is over, which doesn’t leave any time for in-person discussion or engagement.

Enter BookShout!. First glance, it’s nothing special. Simple but effective distribution of books. All the goods when it comes to commenting and rating. Where BookShout! really shines is how it brings an audience and an author together, on the same page – both literally and figuratively – and allows them to have an unfiltered conversation around the content of the book.

It’s a powerful tool for authors and an interesting site for readers. If you’re either, check it out.

And if you’re in Boulder tomorrow afternoon, for Startup Phenomenon or not, come on by the Boulder Library and hang out with me and Jason.

See you there!

RSVPs are requested. Please do so here. While you’re there, check out some of the Master Classes that Startup Phenomenon is offering.

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