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One of my goals, and a tactic for being happier, this year is Doing More By Doing Less More Deeply. To that end, I’ve decided to stop writing for other web sites and magazines.
Over the past few years, I’ve expanded the “channels” that my original writing appears in. In some cases, I’ve written specific content for sites and magazines like Inc. and Entrepreneur. In other cases I’m participating in the grand content expansion strategies of sites like LinkedIn, Huffington Post, WSJ, and Forbes. And in others, it’s just random stuff on sites from people building up their content in a particular area.
While it’s been a fun experiment, it has become an overwhelming chore. I get a request for something new from somewhere multiple times a week. I say no a lot, but I’m constantly having to think to myself “do I want to do this or not.” I’ve never been good at moderating, so it’s much easier for me to abstain and just say no to everything.
In some cases I’ve done this to learn about the content expansion strategies of either tradition or new media companies. I feel like that learning has hit very significant diminishing returns – sure there is more to learn, but it’s not significant enough to outweigh the effort and cost.
I love to write. And I very much appreciate the opportunity others have given me to contribute content to their sites. But I’ve gotten tired of the pressure from external sites to produce material for them on a particular time frame or in response to prompted topics, which some people love but I’ve grown to dislike. And most importantly, I’ve realized that I really like three types of writing best.
- Short form that I completely control, such as blog posts like this.
- Long form, such as books like Startup Boards.
- Commentary on other people’s writing, such as comments on other people’s blog posts or GoodReads book reviews.
I’ve been spending a lot of my writing energy recently on a new project that we are about to unveil. I expect that by stopping writing for other sites, I’ll free up enough energy to allocate what I want to for this project. And that feels like Doing More By Doing Less More Deeply.
Historically, most of my writing has been either on my blogs or the books that I’ve written. Occasionally I’ve written for magazines, like a year-long stretch I did for Entrepreneur a few years ago, and longer form articles of mine appear in different places every now and then. But pretty much everything I write ends up on Feld Thoughts at some point.
I’m going to experiment with some different channels this year. The two that I’ve already gotten into a regular, once a week rhythm with are LinkedIn Influencers and the Wall Street Journal Accelerators. I’m putting up a lot more content on the Startup Revolution site and I’ll be adding at least one more channel in the next 30 days. Finally, I’m doing more guest posts, such as the article I wrote for Amazon Money & Markets titled Startups Are Everywhere.
Up to know I’ve been generally reposting these on Feld Thoughts. But in the next 30 days I plan to change the landing page for feld.com to include all the different channels, and I’ll also do my best to splice up a single feed for everything I write.
Like all things, this is an experiment. I haven’t figured out whether I like this or not, but I’m enjoying playing with different channels, different audiences, and engaging with an audience and other thought leaders around a specific topic.
For example, this week’s WSJ Accelerator question was “Is it possible for a startup founder to work on two or three products (or startups) at once?” Some posts include mine, which was “No, Mostly“, Steve Blank saying “Don’t Confuse Science Experiments With Commitments“, and Joanne Wilson stating “Choose One Company and One Company Only.” Each different article adds to a broader thought, which is part of the joy of “mentor whiplash” we talk about all the time in TechStars. Ultimately, you have to make your own decision as an entrepreneur – we are just providing data for you.
I’m at CES this week. If you want to see why, check out my LinkedIn post titled Why I Go To CES. And, if you are at CES and want me to stop by your booth, leave a comment here.
If you’ve figured out a great way to be a multi-channel content publisher, I’m all ears. Or, as a reader of this blog, if you have a strong opinion about what I’m doing, please weigh in. Remember – this is just an experiment.
As Amy and I continue to crank away on Startup Life: Surviving and Thriving in a Relationship with an Entrepreneur, I learned a funny, perplexing, and strange thing. There apparently is an editorial standard, at least at Wiley, for the words “fuck” and “fucking”.
Fuck = F%^$
Fucking = F*&^%$#
Crazy. Hilarious. Fun. Bizarre.
I discovered this yesterday as I was going through and making all the changes to the feedback from our “publisher draft” submission which we got back on Friday. We’ve got plenty of dialogue with the words “fuck” and “shit” in them because (a) that’s how a lot of humans, including us, talk and (b) when there’s conflict, which we cover a lot in the book, the words “fuck” and “shit” tend to fly.
For some reason “shit” is ok. It made it through this particular edit pass. But “fuck” did not, except in a particular phrase, “fuck you money.” Let’s see if that one survives the next edit pass. And, when the final book comes out, we’ll see if shit did as well.
Back to working on the book. The final deadline is 10/22 so if you see me in the next nine days and you want to torture me, just ask “how’s the book going.” I expect you’ll hear some variant of f%^$ in my response.
I’ve finished writing the book Startup Communities: Building An Entrepreneurial Ecosystem in Your City (a solo effort) and am now deep into Startup Life: Surviving and Thriving In A Relationship With An Entrepreneur which I’m writing with Amy.
I’m looking for a great collaborative writing tool for a book. I used Scrivener on a solo basis for Startup Communities – it’s outstanding for the first draft. I eventually had to drop into Word to work with the production system for my publisher (Wiley) but that’s probably the case for any non-self-publishing experience at this point.
However, I can’t for the life of me figure out a workflow with Scrivener that works effectively for two writers. It’s a single-user product and all of my Dropbox related contortions work to share the file, but then only one person can actually work in it at any given time. So “pair programming” (or “pair writing”) might work, but we are both banging away at the book next to each other while on our treadputers (on different computers).
I’m moving everything to Google Docs for now, but I’m looking for feedback from other writers who have done books as joint projects where there were two writers. I don’t really want to pass documents back and forth (or share separate files via Dropbox) – I want a true collaborative writing solution.
Any thoughts out there?
Yesterday at 4:57pm I hit send in Gmail and submitted the final draft of my newest book Startup Communities: Building an Entrepreneur Ecosystem In Your City to my publisher (Wiley). I’ve still got two more revision cycles – one in a few weeks when I get the final copyedited version and then one last review of the page proofs but the book is done. The publication date is early October but if history is a guide it should be out by mid-September.
Startup Communities is the first book in a four book series I’m doing called Startup Revolution. I’m spending most of this summer in maker mode at my house in Keystone and doing all my normal work, but I’m not travelling at all and trying to spend as little time as possible doing random stuff. June was just awesome – I feel rested, happier, and more productive than I’ve felt in a very long time.
My deadline was the end of day on July 5th. Specifically 11:59pm on July 5th. It felt phenomenal to get done a day early. I went for a short bike ride (I have a marathon this weekend in Montana so I’m tapering), had some dinner, grabbed some ice cream and popcorn, and watched the first six episodes of Damages with Amy. Four hours later my brain was calmed down from a 40+ hour focused push to get the book out.
Today feels like a total bonus day. I’m heading out for lunch with Amy, grabbing some salt tablets for my marathon, working on random stuff this afternoon, running an hour to dinner and then eating with two good friends (and Amy). We get up early tomorrow and head to Montana.
Life is good.