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One of the places new approaches to human-computer interaction plays out is with video games. One company – Harmonix – has been working on this for 18 years.
Harmonix, which is best known for Rock Band, is also the developer of three massive video game franchises. The first, Guitar Hero, was the result of almost a decade of experimentation that resulted in the first enormous hit in the music genre in the US. Virtually everyone I know remembers the first time they picked up a plastic guitar and played their first licks on Guitar Hero. Two years later, Rock Band followed, taking the music genre up to a new level, and being a magnificent example of a game that suddenly absorbed everyone in the room into it. Their more recent hit, Dance Central, demonstrated how powerfully absorbing a human-based interface could be, especially when combined with music, and is the top-selling dance game franchise for the Microsoft Kinect.
Last fall, Alex Rigopulos and his partner Eran Egozy showed me the three new games they were working on. Each addressed a different HCI paradigm. Each was stunningly envisioned. And each was magic, even in its rough form. Earlier this year I saw each game again, in a more advanced form. And I was completely and totally blown away – literally bouncing in my seat as I saw them demoed.
So – when Alex and Eran asked me if I’d join their board and help them with this part of their journey, I happily said yes. It’s an honor to be working with two entrepreneurs who are so incredibly passionate and dedicated to their craft. They’ve built, over a long period of time, a team that has created magical games not just once, but again and again. And they continue to push the boundaries of human-computer interaction in a way that impacts millions of people.
I look forward to helping them in whatever way I can.
Woof! We just announced Foundry Group’s investment in Rover.com this morning. We led a $7m financing in the leader in digital dog boarding that connects dog owners with approved, reviewed, and insured sitters. Rover.com is part of our marketplace theme, which now includes investments in SideTour and PivotDesk. I’m psyched to be joining the board, working with my good friend Greg Gottesman at Madrona on another Seattle-based company.
Two years ago we probably wouldn’t have considered Rover.com as it would have fallen outside our active themes. Marketplace is a good example of how our themes evolve. Seth and I worked together on ServiceMagic in the 1999 – 2004 time frame (IAC acquired it in 2004 for $180m) so we had a deep understanding of how a heavily metric-based buy/sell marketplace worked. However, at Foundry Group, we didn’t start paying attention to this theme again until we made a seed investment in SideTour coming out of the TechStars New York program. In this case, Seth had been SideTour’s mentor and we classified it as “other” as we sometimes make exceptions and invest in companies outside our themes when (a) we love the founders and (b) we are interested in what they are doing.
Last summer, Jason mentored the founders of PivotDesk as they went through TechStars Boulder. At the end of the summer, we decided to invest as well as categorize SideTour and PivotDesk together in the same theme, which we originally named RAM, after Ryan’s initials, which happened to be the same as the abbreviation for “remnant asset monetization”, the key element of each of these companies that we were interested in.
Specifically, we aren’t interested in investing in any two-sided marketplace. Instead, we are looking for ones that have a very clearly defined inefficiency around “remnant assets”, or assets that expire if not used in a timely fashion. We’re also looking for ones that have huge under-accessed supply or demand, where mobile and location have an immediate impact on utilization, and where existing transaction friction – either as a result of process or trust – exists.
Rover.com was the first of over 100 companies we’ve seen in the last three months that fit these criteria. As a bonus, we loved the entrepreneurs and the domain, as three of the four of us are dog lovers (Jason, sadly, goes for cats, but we have Cheezburger for that.) Furthermore, it’s our fifth investment in Seattle, joining SEOmoz, Cheezburger, BigDoor, and Gist (now part of RIM). And it’s got two linkages to Startup Weekend (where I’m a board member) – they are both Seattle-based and Rover.com was conceived at a Startup Weekend.
I’m psyched to be an investor. And, every time I get in my Range Rover, I’ll think of Aaron. Especially when I’m with my golden retriever Brooks.
A bunch of the companies we’ve invested in were at CES 2013. Modular Robotics, the makers of Cubelets, were at the Eureka Village (where Startup America was). The first thing I had to do when I got to CES was a panel for Startup America so the Modular Robotics booth was literally one of the first places I stopped after getting to Las Vegas.
It was mobbed. I came back around a few other times and it continued to be mobbed. They were showing Cubelets (which are for sale now) as well as a few new spicy connector things that they are about to release that let you connect Cubelets up to anything you can build with Legos.
TechCrunch did a nice three minute video interview that shows how Cubelets work. We invested last fall – I’m excited to be working with Eric Schweikardt and the team to create a robot construction kit that can really go mainstream.
So – I’ve apparently been hiding under a rock and had no idea about the Nyan Cat phenomenon. The original Youtube video has 89,604,608 views as of this moment. Insane.
Time to download Sphero Nyan Cat Spaceparty. A perfect combination of a cat, a ball, and an iPad.