Woof! We just announced Foundry Group’s investment in Rover.com this morning. We led a $7m financing in the leader in digital dog boarding that connects dog owners with approved, reviewed, and insured sitters. Rover.com is part of our marketplace theme, which now includes investments in SideTour and PivotDesk. I’m psyched to be joining the board, working with my good friend Greg Gottesman at Madrona on another Seattle-based company.

Two years ago we probably wouldn’t have considered Rover.com as it would have fallen outside our active themes. Marketplace is a good example of how our themes evolve. Seth and I worked together on ServiceMagic in the 1999 – 2004 time frame (IAC acquired it in 2004 for $180m) so we had a deep understanding of how a heavily metric-based buy/sell marketplace worked. However, at Foundry Group, we didn’t start paying attention to this theme again until we made a seed investment in SideTour coming out of the TechStars New York program. In this case, Seth had been SideTour’s mentor and we classified it as “other” as we sometimes make exceptions and invest in companies outside our themes when (a) we love the founders and (b) we are interested in what they are doing.

Last summer, Jason mentored the founders of PivotDesk as they went through TechStars Boulder. At the end of the summer, we decided to invest as well as categorize SideTour and PivotDesk together in the same theme, which we originally named RAM, after Ryan’s initials, which happened to be the same as the abbreviation for “remnant asset monetization”, the key element of each of these companies that we were interested in.

Specifically, we aren’t interested in investing in any two-sided marketplace. Instead, we are looking for ones that have a very clearly defined inefficiency around “remnant assets”, or assets that expire if not used in a timely fashion. We’re also looking for ones that have huge under-accessed supply or demand, where mobile and location have an immediate impact on utilization, and where existing transaction friction – either as a result of process or trust – exists.

Rover.com was the first of over 100 companies we’ve seen in the last three months that fit these criteria. As a bonus, we loved the entrepreneurs and the domain, as three of the four of us are dog lovers (Jason, sadly, goes for cats, but we have Cheezburger for that.) Furthermore, it’s our fifth investment in Seattle, joining SEOmoz, Cheezburger, BigDoor, and Gist (now part of RIM). And it’s got two linkages to Startup Weekend (where I’m a board member) – they are both Seattle-based and Rover.com was conceived at a Startup Weekend.

I’m psyched to be an investor. And, every time I get in my Range Rover, I’ll think of Aaron. Especially when I’m with my golden retriever Brooks.

A bunch of the companies we’ve invested in were at CES 2013. Modular Robotics, the makers of Cubelets, were at the Eureka Village (where Startup America was). The first thing I had to do when I got to CES was a panel for Startup America so the Modular Robotics booth was literally one of the first places I stopped after getting to Las Vegas.

It was mobbed. I came back around a few other times and it continued to be mobbed. They were showing Cubelets (which are for sale now) as well as a few new spicy connector things that they are about to release that let you connect Cubelets up to anything you can build with Legos.

TechCrunch did a nice three minute video interview that shows how Cubelets work. We invested last fall – I’m excited to be working with Eric Schweikardt and the team to create a robot construction kit that can really go mainstream.

Related articles

• MAKE at CES 2013: Hands on with Cubelets
• Feld, Herron, and O’Driscoll Talk Startups and Investments at Eureka Park
• CES: Building a robot becomes child’s play

So – I’ve apparently been hiding under a rock and had no idea about the Nyan Cat phenomenon. The original Youtube video has 89,604,608 views as of this moment. Insane.

Ok – whatever. Wait, shit, five minutes just passed with me playing around with the Nyan Cat site. I’m especially digging Jamaican Nyan and Pirate Nyan. Damnit, another five minutes just disappeared.

Time to download Sphero Nyan Cat Spaceparty. A perfect combination of a cat, a ball, and an iPad.

Related articles

• Sphero Links With Nyan Cat On Mobile Game
• Nyan Cat Hoodie
• Death of a Nyan Cat
• 12 meme questions with Nyan Cat creator Chris Torres
• #NYANCATCITY, A 4-Day Nyan Cat Pop-Up Event in New York City
• Nyan Cat built into the wall of a house

28 Spheros + 1 Boombox. + 4 Android phones = Mind Blown.

Wow – have you bought a Sphero for Christmas yet?

Along with my partner Jason Mendelson and our friends Brad Bernthal (University of Colorado Law School) and Mike Platt (partner at Cooley LLP) we have launched a series of courses in conjunction with our portfolio company Sympoz on starting a company. This is a bidirectional experiment for us – we are helping Sympoz launch their new set of programs for startups and entrepreneurs while continuing to experiment with new forms of media around education on a topic we know well.

My class, How To Light a Spark & Set Your Startup on Fire, is FREE for a limited time. It’s aimed at someone either thinking about starting a business, or just getting going. It’s a casual format – these should be easy, inspiring lessons – each of the three segments is about 30 minutes long Following is the outline of the content.

1. Identifying the Right Idea: Is It a Relevant Idea? Does It Solve a Specific Problem? Is It A New Idea? Reduce Unnecessary Complexity! Are Your Great?
2. Identifying the Right Idea for You: Are You Obsessed? What Do You Know? Are You an Infection Machine? Are You Consumed?
3. Picking the Right Time to Start: If Not Now, When? Risk vs. Reward. The Idea Is the Easy Part! Resources for Startups.

Jason, BradB, and Mike’s class is a subset of the class that Jason and BradB teach at the CU Boulder Law School which has consistently been one of the most popular law and business school classes around startups, raising money, and venture capital. In the Sympoz course, The Nuts and Bolts of Starting a Company, they build on our book Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist to help you turn your idea into a company, who and how to partner with, how to raise money, and what to do with it when you get it. There’s plenty of practical advice for interacting with VCs during the financing process along with lots of tips about what can kill your startup before you get it off the ground. The four hour course costs $29.99.

Sympoz classes are perfect for busy people; you can watch the professionally produced, HD videos anytime, anywhere on the planet, from any Internet-connected device, as often as you want. The Sympoz learning platform seamlessly blends discussions into the class experience, enabling you to ask questions of, and participate in conversations with your class community, including your instructors.

Join us in class - and give us feedback on what you think about it.