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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Linking First and Second Editions of a Book in Amazon

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When the Second Edition of Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist came out, I was baffled that the books were listed as two separate Amazon items. The biggest impact was that all the reviews for the first edition did not sync with the second edition, so anyone coming across the second edition wouldn’t see all the first edition reviews. There was also a bunch of other content missing from the Second Edition page. In frustration, I wrote a post titled The Mess of a Second Edition Book.

For several weeks I dug into this with Wiley (my publisher) to no avail. I kept hearing back that the Second Edition is considered an entirely new book. I accepted that (it has a separate ISDN number), but I still wanted the two pages to be linked. The First Edition pointed to the Second Edition, but the Second Edition didn’t point to the first edition. And – none of the content on the pages was synchronized. I kept thinking some version of “c’mon guys – this is just meta-data – how hard could this really be?”

Dane McDonald, who works for me, eventually just took it on himself to figure this out. He went to the Amazon Author Central site, found, and followed the instructions.

  1. Login to your Amazon Author Page.
  2. Click on the “Help” button in the navigation Bar.
  3. Click on the “Contact Us” button in left hand sidebar of your screen.
  4. Under “Select an issue,” select My Books.
  5. Under “Select details,” select Update information about a book.
  6. In the field that appears, select Update something else.
  7. In the next field that appears, select I want to link one edition of my book to another edition.
  8. Make sure to include your email address as well as both ISBN #’s for the two editions of the book you would like to link.
  9. It takes 1-3 business days for the link to take effect.

Voila. Several days later what Wiley had said was impossible now worked. The two editions were linked and all was good in the world. Until the other day, when the books magically unlinked. Boo.

Yesterday, I followed the instructions again to relink the editions. This time I got a disappointing email from Amazon.

I understand you would like us to link ISBNs 978-1118443613 and 978-0470929827.

The books requested for linking, Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist ISBN 978-1118443613 and 978-0470929827 don’t meet the qualifications to be linked. Please accept my sincere apologies for this disappointment.

In order to be linked, books must have the same content. Linking books such as the hardcover and paperback edition is meant to allow customers to choose between different formats, but customers should be able to expect to read the same content. Newer editions of nonfiction books generally have additional primary content, and therefore aren’t considered materially the same.

Books that are different parts of a set, or derivations of one another can’t be linked, even though they may be similar.

Thank you for contacting Author Central. We hope to see you again soon.

Double boo. I guess I should be frustrated, but pretty much everything about the old school publishing process baffles and perplexes me. Almost none of it is from a reader or author’s perspective. The publishers and distributors have their own magic language, special rules, and byzantine processes. Everything is harder than it needs to be, doesn’t work quite as expected, and has a bunch of extra words around each step.

I’ve let go of my frustration. Now I’m just amused. And I’m glad stuff like Bookshout exists – hopefully it’ll stimulate another wave of reader-centric disruption.

Book: Playing For Pizza

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I needed some mental floss one night in New York last week when I was having trouble sleeping so I read Playing for Pizza: A Novel. My mom had recommended this one – I can’t remember why – but I usually read whatever she recommends. Put it in the “good son” category (although she helped me develop my love of reading and she’s almost always on target with recommendations for me.)

I grew tired of John Grisham and his legal thrillers over a decade ago. But I always enjoyed his writing so it was fun to dig into something completely different. I love Italy, pizza, and food, so that made sense. Football, however, is low on my list of things I care about. I decided to blow off caring about the football stuff and just get lost in the book.

Grisham has always written a book I can read in one sitting. I turned off my iPad at about 1:30am NY time and smiled. The Italy stuff was good. The pizza stuff was good. The food stuff was good. And the football stuff was even good.

If you are looking for something light, clever, engaging, and written in typical fast moving Grisham style, grab it. Solid mental floss.

Book: Worm – The First Digital World War

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I’ve been reading a lot more lately – mostly on the weekends – but I’m getting back into a good book rhythm. I can feel it helping my brain and my soul – I’ve always been a huge reader and when I go through phases where I’m not reading something is clearly off.

The second of the three books I read this weekend was Worm: The First Digital World War. It was crap in your pants scary in that real life, cyberwarfare way. If you’ve ever been on the receiving end of a DDOS attack, you have to read this book.

The author, Mark Bowden, does a great job of telling the story of the Conficker worm in English. Even if you aren’t technical, you’ll enjoy this book as it borders on cyberthriller while telling a real live story that unfolded over several months in late 2008 / early 2009. I was vaguely familiar with Conficker (as in I remember the hoopla about it) but I didn’t know the backstory.

Now I do. And it’s terrifying. And amazing. At many different levels.

We continue to visibly see the impact of physical war and terrorism all the time. But we are just beginning to see cyberwarfare and cyberterrorism. On one of the participants, Paul Vixie, is quoted near the end brilliantly in his “one command away from catastrophe” rant.

These problems have been here so long that the only way I’ve been able to function at all is by learning to ignore them. Else I would be in a constant state of panic, unable to think or act constructively. We have been one command away from catastrophe for a long time now. . . . In a thousand small ways that I’m aware of, and an expected million other ways I’m not aware of, the world has gotten dangerous and fragile and interdependent. And that’s without us even talking about power grids or the food stocks available in high population areas if rail and truck stops working for a week. AND, in a hundred large ways that I’m aware of and an expected thousand I don’t know of, ethically incompatible people out in the world have acquired and will acquire assets that are lethal to the industrial world’s way of life—criminals and terrorists using the Internet for asymmetric warfare is the great fear of our age, or at least it’s my great fear. But I’ve lived with it so long that I have lost the ability to panic about it. One day at a time, I do what I can.

We are just at the beginning of this.

Book: Tech and the City: The Making of New York’s Startup Community

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On Digital Sabbath #5, I read Tech and the City: The Making of New York’s Startup Community. I got through half of it on my flight home from New York on Saturday morning; the balance laying on the couch next to Amy on Saturday evening.

I gave a talk with Alessandro Piol on Tuesday night at the Apple Store on Prince Street that was sponsored by the Women Innovate Mobile accelerator. We had a fun hour long talk with Q&A, a lot of it about Startup Communities. I hadn’t read Alessandro’s book in advance (but I did have it on my Kindle) so I was inspired to gobble it down this weekend.

It was excellent. If you are involved in the New York startup community, this is a must read book. If you are interested in startup communities in general, it’s a substantive history and current explanation of what is going on in New York.

One thing that jumped out at me that Alessandro segmented the New York startup community into six neighborhoods.

  • Flatiron / Union Square: The Heart of Silicon Alley
  • The Meatpacking District and Chelsea: Tech and the City
  • East Village, Soho, and Lower Manhattan: The Boheme of the Third Millennium
  • Brooklyn: The Do-It-Yourself Revolution
  • The Bronx: Sunshine Fortress
  • Long Island City in Queens: The 3D Generation

If you’ve heard me talk about startup communities, you’ll recognize this as the same approach I take when talking about larger communities like New York, the Bay Area, Los Angeles, and Boston/Cambridge. In these cases, the startup neighborhoods look similar to a startup community like Boulder – there is an incredible density of startup activity in a small geographic area. In a city like New York, rather than having everything in one place, you have a series of neighborhoods that have this entrepreneurial density, but are connected together to form the overall startup community.

I experience this all the time in New York. But I got a new taste of it on Thursday. I went to Brooklyn after an early meeting near Greeley Square Park. I started off at 20 Jay, saw NYU Poly Incubator, went for a long walk around DUMBO with Charlie O’Donnell, had an awesome lunch with Chad Dickerson (Etsy CEO), and then walked to MakerBot and hung out with the team there for a while. I did all of it on foot – including the back and forth from Manhattan.

The last third of the book is forward looking, talking about where things can, and are, going in the New York startup community. Finally, while there are plenty of VCs and government folks involved, it’s very clear that this is an entrepreneur led phenomenon, and Alessandro does a good job of balancing all the players.

Oh – and Digital Sabbath #5 was excellent. Even though I was on a plane for four hours, I woke up Sunday once again feeling refreshed and as though I had a weekend stretching out in front of me.

Book: Let Your Life Speak

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I did Digital Sabbath #4 yesterday. I spent the day on Coronado with my dad at Lindzonpalooza, the annual retreat put on by Howard Lindzon. We had a nice time hanging out Friday night as people arrived and then spent Saturday morning hearing short pitches from many of the companies Howard has invested in. I went for a two hour run in the early afternoon and then read Let Your Life Speak: Listening for the Voice of Vocation by Parker Palmer while my dad took a nap and practiced his snoring.

I haven’t been reading much the past six months. Usually I’m a voracious reader – 50 to 100 books a year is not unusual for me. But for some reason I haven’t felt like reading lately. I know some of it is my general mood and some has been the mental exhaustion from writing two books, but I’ve decided to start reading again as part of Digital Sabbath.

My good friend Jerry Colonna recommended Parker Palmer’s book to me. Jerry and Parker are doing a seminar in Boulder on 4/19 called Surviving the Startup Life: The Toll of Merging Identity and Work and, while I’ve heard of Parker numerous times, I’d never read anything by him.

Let Your Life Speak was really good. I read it at a good time for me as I continue to struggle with a depressive episode. Parker covers a lot of stuff but goes deep in one chapter about his own struggles with depression. It’s powerful – and very helpful to me – to read the first person stories about other people who sort through a real clinical depressive episode. Parker covered it bravely – and openly.

I had an excellent talk on Friday afternoon with my dad about what I’ve been struggling with since October. My dad is one of my heroes and closest friends. It’s hard to really connect deeply about this stuff over the phone so we sat for two hours in the sun outside a gelato store, ate our chocolate gelatos together, and talked. I’ve been processing a lot of the root cause of what’s going on and feel like I’m getting underneath some of it, and our conversation helped me get deeper into some of the issues. Parker’s book was a good reinforcement of several of the things I was struggling with.

We finished last night with a nice dinner with everyone overlooking the water and a very lit up San Diego. I just got back from a short run on the beach and am heading out for breakfast with my dad. Then, I’m off to the airport to spend a week in New York.

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