Saturday’s book was Hostage: London by Geoffrey Household. Actually, it was Thursday, Friday, and Saturday’s.

Normally I’d knock off a 240 page Crime Thriller in an evening. But this one was different. It was written in 1978, set in London, and written by a British writer. The writing style was very 1970′s British, the geography was unknown to me, the politics were bizarre and confusing, and the character development took about 80 pages before I actually understood who was doing what to whom. It was also entirely written in diary format which I generally dislike in fiction, although I realize the irony of that since blogs are essentially diaries.

I stopped twice. Once at about 60 pages and one around 120 pages. The first time I stopped I thought about bailing – I have no trouble putting down a book if I’m not interested in it. But in this case I was intrigued at a meta-level – I wanted to understand why this book was so hard for me. Someone I met with on one of my random days recently recommended it and actually gave it to me along with another Geoffrey Household book. I wrote the books down, gave them back, and then bought them on Amazon. So I was determined to figure out why my random day friend liked these books and thought I’d like them.

The second half of the book was great. Once I figured out what was going on, it moved quickly, like a Crime Thriller should. I finished it Saturday afternoon after my run, lying on the couch, with the sound of football and Amy screaming at the television downstairs telling the coaches and the quarterbacks what they should do instead of whatever they were doing.

I’ve got one more Geoffrey Household book in my pile of physical books that I’m reading while I’m here in Keystone for the holidays. Hopefully I get through the next one in a single night and everything will be back to normal in my world.

Tonight’s book was Everything Is Obvious* which was cleverly subtitled *Once You Know The Answer with a special bonus subtitle How Common Sense Fails Us by Duncan Watts. And yes – for those of you keeping track at home, I didn’t read a book last night; I was working on mine instead.

I enjoyed this book. As I was reading it, I kept coming up with alternate titles like Everything is Bullshit, The Macro is Irrelevant, Humans Don’t Reason Well, Common Sense Fucks Us Up, Predictions are Useless, and Attributing Things To Abstract Collections of Stuff Like Crowds, Markets, Companies, etc. is Stupid.

Watts is a professor of sociology at Columbia University and a principal research scientist at Yahoo! Research. For those of you who think social science is garbage, he’s also a real scientist with a PhD in theoretical and applied mechanics. Basically, he’s a smart, well educated dude who has strong reasoning skills and is an excellent writer.

This book reinforced several deeply held beliefs that I have:

• The macro doesn’t matter in the long run.
• Predictions are irrelevant.
• Most people don’t understand what they are doing or why they are doing it.
• Anything can be explained in hindsight, and the explanation is often wrong.
• The media introduces massive bias into most phenomenon so ignore the media if you really want to understand something.
• Trying things, measuring everything, and iterating aggressively is the best way to figure out what works.

There are probably others. Watts beautifully takes apart a bunch of stories that are viewed as either “common sense”, “conventional wisdom”, or “counter-intuitive truths.” It’s a beautiful thing to read him dissect the popularity of the Mona Lisa and Shakespeare in the same book that he explains why some of the nonsensical assertions of Malcolm Gladwell that are repeated as gospel (including the hilariously stupid Paul Revere / William Dawes analysis), followed by an explanation of the faulty reasoning around the spread of SARS.

The second half of the book is where the good stuff is. Part 1 is “Common Sense” and sets the stage by explaining how as humans we regularly misinterpret what’s going on for a variety of reasons, including our belief about what common sense is and how it works. Part 2 is “Uncommon Sense” and for those of you searching for tools on how to deal with the world more effectively, there is plenty of chocolately goodness here.

I have no idea how much of Watts analysis is actually correct, but his assertions about what blinds us, causes us to make crummy decisions, and results in us believing things we can’t possibly understand sang to me.

James Altucher is brilliant. Everyone on the planet should buy a copy of his new book I Was Blind But Now I See right now. You’ll likely hate some of it. Other parts will annoy you. Still others will seem simplistic, counterproductive, or just plain odd. But every page will make you think.

I met James for the first time at Defrag this year. Eric Norlin invited him. A few of my friends told me I had to see his talk. It was awesome. Now – a bunch of the Defrag talks were superb but James was early in the first day and he set the tone. I can’t remember whether he was before or after Tim Bray but they were back to back and all I remember after they were both done was exhaling a deep breath and saying to myself “fuck – that was great!”

James’ book was in my Defrag swag bag (legendary – one of the best anywhere) and I finally emptied it out the other day. I’m reading a book a day over the next two weeks and this was my book today.

It was perfect timing. On my 90 minute run today alone (no humans at all) in the mountains behind my house in Keystone, I kept thinking about SOPA. I’ve been incredibly agitated the last few days by SOPA after watching three hours of the House Judicial Committee hearing on Friday. SOPA is such an evil thing at so many levels and the people in the House that want it to happen appear to refuse to listen to facts or logic, and – when they talk about what they are confronted with – claim the facts and logic aren’t actually factual or logical. The noise in my brain about this kept drifting away as I thought to myself “how strange that there is snow only on the left side of the trail” or “I wonder if there will be any good movies next weekend since all the ones this weekend are shit” or “how awesome is it that there are no other humans out here” but then would be interrupted by angry thoughts about the chairman of the house judiciary committee who is the sponsor of this bill, the people on the house judiciary committee that are clearly “the henchman”, the absurd process that is unfolding – and then I’d start thinking about my breathing again and the fact that my heart rate was above 160 and that felt good.

James takes us through his chaotic mind, his successes and failures, his struggles and depressions, as he gets to the point where he very clearly tells us that only one thing really matters – one’s own happiness. He proceeds to describe a series of completely fucked up things that get in the way of it. He prescribes a very simple way to be happy, which includes a number of things I do and often suggest such as don’t watch TV, don’t read newspapers, exercise daily, get plenty of sleep, stretch your mind every day, ignore all the crappy people in the world, don’t worry about things you can’t impact, recognize that many parts of the macro (government, banks, education) are irrelevant to your well being, and don’t roll around in the mud with a pig.

But most of all he reminds us to just be honest all the time about everything. In my experience, this is the most liberating thing of all on the quest for happiness. Anyone who spends time with me knows I try to always do this regardless of the implications.

Be honest. Be happy. We all die eventually.

My grandfather had a stroke when he was 80. He lived another three years, trapped in his mind. Whenever I saw him, I think he recognized me, but he couldn’t really speak and had trouble reacting to anything I said to him. He was clearly very frustrated, and often angry – not at me, but at his inability to communicate. I’ve always imagined that inside his mind he knew everything that was going on, but he just couldn’t get the words out.

A few months ago I watched Jill Bolte Taylor’s incredible TED talk about her stroke and wrote about it in my post I’ve Found Nirvana. I thought it was stunningly awesome and bought Taylor’s book My Stroke of Insight: A Brain Scientist’s Personal Journey.

I read Taylor’s book tonight. I wish I had read this book when my grandfather had his stroke. Taylor is a brain scientist so she combines her intensely personal experience with a deep understanding of how the brain works. She presents this in a way that is easily understandable and directly ties it to her experience. While she acknowledges that there is much to learn, I found her description of what happened and her subsequent analysis to be extremely accessible.

She covers her eight year healing process with a focus on the first year. The puzzle pieces fit together brilliantly. While they are very Jill Bolte Taylor specific, she provides a superb roadmap for helping anyone who has had a stroke to heal.

On top of all of this, Taylor spends a lot of time talking about what she’s learned from this experience, how she’s changed how she thinking about life, and how she’s modified her own life view to have a much more positive experience on this planet.

If someone close to you has had a stroke, this book is a must read right now. Given the prevalence of stroke in our society, I’d encourage everyone to read it, for at some point it’s highly likely that someone close to you (including yourself) may have a stroke of some sort. I know that if it every happens again in my world, I’ll have an substantially better understanding of – and capacity for – being helpful.

I read Jonathan Livingston Seagull for the first time in 1975 when I was about 10 years old. I’ve read it several times over the last 35 years, but probably hadn’t read it in over a decade. My first business partner, Dave Jilk (now the Standing Cloud founder / CEO), gave it to me as a birthday gift last week.

I just read it again and it was as powerful, inspiring, and enlightening as I remembered it. I’m often asked what books I’d recommend to an entrepreneur (especially an aspiring entrepreneur). There are two: Jonathan Livingston Seagull and Zen and the Art of Motorcycle Maintenance.

Whenever we are in the upswing of an entrepreneurial cycle, like we are right now, I start seeing all kinds of weird stuff appear. Random people, who get notoriety for themselves, blow up. The media is aggressively negative presumably in the quest for getting readership. Entitlement behavior runs rampant. The quick buck artists appear. Money becomes a central topic of many conversations. Established companies and government suddenly wake up to the power of innovation and try to co-opt the energy. The word bubble becomes so popular that a bubble builds around using the word bubble.

The great entrepreneurs just keep building their companies. They focus relentlessly on their products, their customers, and their people. They create things that delight, take chances, make mistakes, and iterate as they, and their organizations, get better. They just keep at it and the very best ones shut out and ignore all the noise. And they learn, and learn, and learn.

Just like Jonathan Livingston Seagull. Young Jonathan realizes he is different and then outcast, but he discovers himself. He then discovers others like him, including his great mentors. He learns, experiments, tries new things, makes mistakes, and learns. And learns. And then he becomes the mentor and teaches other young seagulls to discover themselves. Throughout, he does what he loves the most – he flies, and practices, and learns.

If you are an entrepreneur, take one hour out of your day this week and read Jonathan Livingston Seagull. And then spend another hour, alone, thinking about it. I assure you that it’ll be worth the time.

I love books. I love to read. I realize I’ve had a dry spell – I’ve hardly been reading books at all this fall. That hasn’t stopped them from piling up as my infinite pile of books to read remains – well – infinite.

I gobbled down some entrepreneurship books in the last week. There are a number of great ones coming that seem to have been kicked off by Eric Ries’ dynamite The Lean Startup.

The first one is Walter Isaacson’s incredible biography of Steve Jobs. While I knew many (but not all) of the stories, Isaacson is a total master at putting together a fast paced, thorough, yet extremely readable biography. Jobs is a fascinating, incredible, and extremely complex person – Isaacson captures his essence. While this book is about more than just entrepreneurship, Jobs has had such a huge impact on the computer industry that anyone interested in entrepreneurship must read this book. If you love biography, are intrigued by complex heroic figures, love your Apple products, or are anyone else, I put this book in your must read pile. Yes – I loved it.

The next is Startup Weekend: How to Take a Company From Concept to Creation in 54 Hours. I recently joined the board of Startup Weekend, which I describe as a weekend-long simulation of entrepreneurship. I was at the very first Startup Weekend in Boulder in 2007 and was blown away by what Andrew Hyde – and the Boulder entrepreneurial community – did while creating Vosnap. Four years later Startup Weekend is an international phenomenon that I believe is one of the key activities required in any entrepreneurial community that aspires to grow and develop of a 20 year period. This book helps you understand what Startup Weekend is, how it works, and is filled with stories of people who have gone through it, what they learned, and why it matters.

The last two books are ones that won’t be out until the spring but I had a chance to read galleys of each. Reid Hoffman (LinkedIn cofounder / chairman) and Ben Casnocha (who I’ve now been friends with for almost a decade – eek!) have written an important book titled The Start-up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career. I believe this will be the contemporary version of What Color Is Your Parachute (which – unfortunately – now seems to be a whole series of books – which I put in the “very tired” category.) Reid and Ben take a fresh approach to how one thinks about “career” with a book I expect will be atop the NY Times Bestseller list for a long time.

Finally, Jason Baptiste (OnSwipe CEO – TechStars New York 2011 class) demonstrates his awesomeness with his new book The Ultralight Startup: Launching a Business Without Clout or Capital. This puppy is packed with very specific advice about launching a business that come from Jason’s experience with OnSwipe and Cloudomatic. Jason is a great writer – the book is direct, clear, actionable, and fast paced – just like Jason.

Finally, I’d be remiss in my job as a book salesman for Wiley (our publisher) if didn’t mention the book I wrote with David Cohen last year titled Do More Faster: TechStars Lessons to Accelerate Your Startup as well as the book I recently wrote with Jason Mendelson titled Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist. Hopefully you have them and are giving them to every entrepreneur and aspiring entrepreneur you know.

It’s Black Friday. Buy some books!

My friend Dov Seidman, the CEO of LRN, has a new edition of his book How: Why How We Do Anything Means Everything out. In this copy, the forward is by President Bill Clinton, who has firmly embraced Dov’s philosophy of HOW.

We’ve been investors in Dov’s company LRN for the past decade and over the last five years I’ve gotten to know Dov and his wife Maria pretty well. They are a dynamic entrepreneurial couple, as Maria is founder / CEO of a new company called Yapp. In addition to being hard at work creating their companies and raising a family, they both live incredibly principled lives. How they do this is embodied in Dov’s philosophy about HOW.

Ever since I’ve know Dov, he’s talked about the importance of HOW. Not what, not why, not how much – just simply HOW. We’ve had our share of long conversations about a variety of topics, but they all come back to the HOW of things.

Dov believes that HOW is everything. It’s not what you do that matters, but how you do it. LRN exists to help businesses understand and incorporate this concept, as the historical approach to business has been all about “how much”, and if you read, ponder, think carefully about, and internalize Dov’s writing and philosophy, you quickly realize that “how much” is irrelevant when lined up against HOW as a construct.

While this applies to business, it also applies to life. My favorite part of working with and talking to Dov is just letting our conversations go wherever they want. While we occasionally stay focused on business, we often drift into wide ranging discussions about our individual lives, HOW we address things, and HOW it all works, and HOW we think about it.

Sure, there is plenty of why and what and where and who in our conversations, and I continue to be a very strong believer in the use of the five whys (continually asking why to get to the root cause of things), but I’m also a deep believer in asking about and focusing on the HOW.

I have dinner with Dov on Monday night and am looking forward to it very much. In the mean time, I encourage you to get a copy of How, read it thoughtfully, and think hard about the HOW in everything you do.

A few weeks ago my dad said “Brad, you have to read the book I Am John Galt: Today’s Heroic Innovators Building the World and the Villainous Parasites Destroying It. You’ll love it.” That’s all the recommendation I needed – it went to the top of my Kindle reading list.

I read it the other night in a jet lagged haze on my couch. I was wide awake at 2am without the book, but it had me consumed for a few hours. The author, Donald Luskin, is polarizing, as evidenced by his wikipedia page and entertaining conflict with Paul Krugman (who he skewers in the book).

If you aren’t an Atlas Shrugged fan, this book isn’t for you. But if you are, go grab it now – you’ll love it. Luskin does the biography of the following nine men by lining them up with characters in Atlas Shrugged. He does a magnificent job of deconstructing the people in the context of the Altas Shrugged character, while writing an original narrative on the character and biography on the person being referenced.

• Steve Jobs – Howard Roark
• Paul Krugman – Ellsworth Toohey
• John Allison – John Galt
• Angelo Mozilo – James Taggart
• Bill Gates – Henry Rearden
• Barney Frank – Wesley Mouch
• T.J. Rodgers – Francisco d’Anconia
• Alan Greenspan – Robert Stadler
• Milton Friedman – Hugh Akston

My only disappointment was that he didn’t tackle a character for Dagny Taggart.

Many of the tech blogs / news blogs that I’m reading are suddenly about deals. financings, IPOs, valuations, and bubbles (or not bubbles). Several years ago, there was a lot more about “how to startup a company”, especially around product, vision, and team. Now a lot of that focus has shifted to deal making and exits.

It was with this backdrop that I read The Lean Startup by Eric Ries over the weekend. If you don’t know Eric, he’s the pioneer of the Lean Startup Movement, building on the great work of one of his mentors, Steve Blank who wrote the seminal book The Four Steps to the Epiphany. Both Eric and Steve have must read blogs and Eric’s new book will join Steve’s as a critical book for any entrepreneur working on a tech startup.

The Lean Startup is focused on the early stages of a company, but apply throughout the lifecycle of any business as all product initiatives, especially new ones, benefit greatly from the Lean Startup approach. We spend a lot of time on this at TechStars and you see a lot of the lean startup principles reflected in the stories in Do More Faster: TechStars Lessons to Accelerate Entrepreneurship. While Eric’s book isn’t out until September, I encourage you to preorder it now and gobble it down when it gets to you.

I’ve been a fan of Eric’s for a number of years ever since I first started reading his blog. We’ve worked closely together on the Startup Visa Movement and I put him on my short list of people who I’d support in any endeavor that was important to him based on his attitude, vision, deep thinking, and great style and approach to things.

As the world becomes fascinated with exits, I’m going to keep focusing on startups because without them, nothing else matters in the entrepreneurial chain. As part of this, I’d like to put together a great bookshelf of “startup books” – books aimed at the startup phase of entrepreneurships.

If you’ve got any favorites, please mention them here and – if I haven’t read them – I’ll go grab them.

Gary Vaynerchuk’s new book The Thank You Economy came out today. Gary sent me an uncorrected manuscript a few weeks ago and I read it the night I got it. It’s dynamite and I highly recommend it for anyone who is doing anything in business today.

I’m a huge Gary V fan. I can’t remember where I met him, but it was at a small dinner about five years ago at some event where I also met Tim Ferris for the first time. When I look back on the evolution of the gang in the room (I think Sacca was there and I’m now digging for some of the other attendees, but Gary fed me so much wine that my memory is now hazy) it’s pretty cool to see what everyone has accomplished.

My first real dose of Gary was Wine Library TV. I’m not a wine guy (there are a lot less brands of single malt scotch so I’ll stay with that) but I was fascinated with Gary’s reach and what he was creating. Crush It! was his first book and was full of energy, inspiration, and insight. The Thank You Economy takes it to another level.

What I love about Gary is his intense passion for what he does, his endless examples that are right on the money, his irreverence for the status quo, his complete dedication to his ideas, and his obsession with mastering anything he gets involved in. Books like The Thank You Economy are easy to read – they are full of great examples knitted together with Gary’s thoughts and ideas, written in a very accessible way. While reading the book, you feel like you are a having a long conversation with Gary, which of course, you sort of are.

Gary – congrats on crushing it again. Thank you for writing the The Thank You Economy!

Update: Brian Williams of Viget reminded me that he organized the dinner I referred to above. It was in 2007 at a Web 2.0 related conference in DC. Here’s the note from Brian reminding me of this – thanks Brian for dislodging this memory (and for organizing that great dinner).

“Was the dinner you mention the one we had in Virginia around the Web 2.0 conference I helped organize back in 2007 (no longer running)?  As far as I remember, in addition to you & me we had Gary and AJ, Tim Ferris, James Surowiecki, Ryan Carson, Frank Gruber, Om Malik, Rohit Bhargava (Ogilvy), and JD Kathuria (co-organizer).  Not a bad dinner!  I don’t think Sacca was there, but there was a lot of wine …

I remember suggesting to the guys organizing the conference with me that we invite Gary to speak because I loved his approach to WLTV and figured he’d change the world — they thought I was crazy. ”