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I love Fitbit. We had a board meeting yesterday and there is so much amazing stuff coming from this company in the next few quarters. James and Eric are product creation machines – they love what they do, love their products, obsess about every bit of them, and have a vision about human instrumentation and where it can go that dwarfs anything I’ve heard from anyone else. Oh – and they’ve built a killer team that shares this vision as well as the ability to execute on it.
The newest Fitbit (the Fitbit Ultra) is out – if you’ve been holding off buying one don’t wait any longer. And today they just released the iPhone app for the Fitbit. I’ve been using it for a few months and it’s a great companion to the Fitbit.
My belief that in a decade humans will be fully instrumented – and be able to have the instrumentation create realtime feedback loops – is one that causes some people to look at me funny. But, whenever someone who has a Fitbit hears this, and then asks me to explain more, I see their head start nodding up and down.
I’m really lucky I get to work with these guys.