I completely agree.  And this in turn leads to experience design being an increasingly critical element in the composition of a startup team.  It may be more or less formalized, it may be embodied in people who come from very different backgrounds, but it has to be there.

There is an old remark (not mine) “Everything is contextual.”.

Your point is correct in a context.  Basically part of the context is that the required technology is not much of an issue because it is routine or at least doable.  There your point is fine, on target, fully correct, appropriate, important.

But if the desired “customer experience” is a safe, effective, inexpensive one pill cure for any cancer, then the context is different and the ‘technology’ is not only an issue but, really, the only significant issue.  Or such a pill, will certainly have a fantastic “customer experience” — literally people near death will be arriving at the company banging on the doors to get in.  And the company will not be “in search of a business model” (S.  Blank) but will be ‘in search of a good way to carry the cash to the bank’.

Are there possible connections with information technology (IT) entrepreneurship?  Yes.  Common?  Usual?  Always necessary?  No.  Instead, rare.  But such technology can provide both the cash to carry to the bank and a continually protective Buffett ‘moat’.

Also, relevant to “rare”, in IT there is a serious problem:  The goal, the overwhelmingly important goal, is to construct and/or find the exceptional, say, another Apple, Facebook, Cisco, Microsoft, Intel, IBM.  So the search is for a rare, golden needle in one huge pile of hay.  So, here’s the problem:  In looking for the characteristics of the golden needles, don’t concentrate on what is common, standard, and average for the hay.  Yes, seeing so much hay, it can be difficult to keep the golden needles in mind.

Then here’s another problem:  In looking for the characteristics of the golden needles, can’t get sufficient guidance from big patterns visible from Apple, Facebook, Google, Cisco, Microsoft, Intel, and IBM.  Indeed, we have gotten one such company only about once each eight years or so, and the patterns visible are not sufficient for another similarly successful instance now.

So, how to know that we have technology that has us well on the way to an IT version of a safe, effective, inexpensive one pill cure for cancer, e.g., before customers are banging down the doors as we are rushing out the back carrying large bags of cash to the bank?

May I have the envelope, please?  Here it is, the unique, rock solid, world-class answer:  The US DoD has been getting really good results on this question for about 70 years now.  Part of the DoD answer has been to provide funding, via the NSF, etc., to make the top three dozen US research universities the academic research dream teams of the world.  E.g., that’s why MIT, CMU, Stanford, Cal Tech, etc. are what they are (Hint:  Where do they get about 60% of their budgets?).

For more, 70 years of history shows that the DoD can tell with surprisingly high accuracy from project proposals just on paper.  What is on the paper is the crucial, core technology and is heavily applied math, physical science, engineering, and technology, and it all holds together logically end to end.  Examples include radar, sonar, proximity fuse, B-29, A-bomb, H-bomb, B-52, SR-71, ICBMs, GPS, synthetic aperture radar, spread spectrum radar, adaptive beam forming passive sonar, F-117, and much more.  Not a lot of question.  It can be done.  For the US to lead the world economy as the US now very much needs to, it must be done.

This is a v interesting post about Apple & design.
http://blogs.hbr.org/cs/2011/08/steve_jobs_and_the_myth_of_eur.html

Steve Jobs is far by most successful CEO of Apple has to offer, not only he’s just so creative but also a well planned promoter of Apple’s product & this is where Apple stands tall in the market.

Now, that was inspiring! Got to listen to it again and again.

Thanks for the video

Brilliant!

Thank you for posting. Great article and video. As we get so caught up trying to perfect our product / design and work with outside partners it can be easy to lose touch with what is most important, our customer