Brad Feld

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I’ve had a number of interesting conversions about the intersection of the virtual and the physical world since I wrote the post Did Someone Ruin Foursquare For Me Yesterday? Kashmir Hill in Forbes did a quick email interview with me titled Venture Capitalist Gets Creeped Out by Foursquare which captured a few new thoughts and I spent some time the other night at a TechStars Mentor dinner talking with Alex Rainert, the head of product for Foursquare, who had spent some time digging into this issue to try to figure out what was going on.

When I reflect on this, it’s clearly a “me problem” and not a “Foursquare problem.” Specifically, I’ve been chaotic and much too promiscuous with regard to my social graph. I don’t have a clear rule set about who I accept as friends on different services (I pretty much accept everyone) and as a result don’t have much control over what I broadcast. When I reflect on this, I also realize that it has rendered services like Facebook and LinkedIn largely useless to me as an information consumption mechanism.

Given my social network promiscuity I realize that I’ve fallen into a broadcast-only trap. Basically, I’m broadcasting on all the various services I use, but not consuming much new information, except on Twitter. When I extend this to my overall information consumption pattern, I realize that a lot of signal is once again getting lost in the noise, especially around the RSS feeds that I try to read regularly versus the endless amount of web media that is now distributed by RSS.

Toss in Quora, Stack Exchange, Disqus, and a few other high signal services into the mix and my approach has broken down. While I’m still able to manage my email, I’m struggling to get the right kind of utility out of my social graph.

As a result, I’ve decided to make one of my Q2P1s to rethink and re-architect my entire social graph. While this will require lots of effort, my expectation is that I’ll get two clear benefits out of this. First, I’ll reset how I use my social graph. But more importantly, I’ll get a better handle on the dynamics – and gaps – that exist in using and managing a very active social graph. Once again, I get to use my corner of the universe as a laboratory and hope to find some new important technologies and companies as a result. And I’ll blog the experience so you can help me figure it out while learning from what I do.