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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Google I/O 2010 Panel on Making Freemium Work

Comments (13)

A few weeks ago I was on two panels at Google I/O 2010.  The video from one of them – Making Freemium work – converting free users to paying customers is up.  Don Dodge from Google is the moderator and my fellow panelists are Dave McClure, Jeff Clavier, Matt Holleran, and Joe Kraus.  It’s 60 minutes long, but we covered a lot of ground.

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  • http://the-finance-online.info Candy

    I am glad that I had the chance to watch this amazing conference, hope that google won't stop developing new projects.

  • deckerton

    When we were both at Salesforce, I could never understand what Holleran was talking about. I now realize that I just need a pause and rewind button, and now I get it.

  • http://www.lumosforbusiness.com/blog JoelFinningley

    Great discussion – thanks for posting.

    The point that got me thinking the most was Brad's point that an entrepreneur's initial intuition about what their customers will pay for is usually wrong.

    It is an issue I have been discussing with many entrepreneurs of all levels of experience. My conclusion is that an entrepreneur's initial intuition is a great guide for knowing what to look for when customers begin using the product. To actually validate what works and what doesn't requires a great strategy and plan, or else the company is just trying to rapidly iterate the product with no clear direction going forward.

    Many startups I have seen like to just jump in and adapt without a strategy and plan from the outset, and so they have no big picture context for making decisions.

    Anyone have any thoughts on this or seen something similar?

  • http://intensedebate.com/profiles/andyidsinga andy idsinga

    That was a fantastic panel!
    I especially like the discussion around pricing. …just bought the book "Predictably Irrational" based on McClure's suggestion.

  • brmore

    Any thoughts around "free for non-commercial use"? I get that the line between commercial and non-commercial is kind of squirrelly, but it seems to be an interesting fit for idea rolling around in head.

    • http://intensedebate.com/people/bfeld Brad Feld

      It’s a common distinction and a useful one.

  • http://www.dresseslife.com dresses

    When we were both at Salesforce, I could never understand what Holleran was talking about. I now realize that I just need a pause and rewind button, and now I get it.

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