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I just read Rework, the new book by Jason Fried and David Heinemeier Hansson of 37Signals. It’s fantastic. If you are starting a business, or thinking about starting a business, or running a business, or breathing air, this is a book you should read.
There are an endless array of “startup books” to choose from. Most suck. Many are ego trips for successful entrepreneurs. Others are self-help books from entrepreneurs that haven’t been successful, but are trying to be successful as entrepreneurial self-help book writers. Very few are useful, authentic, or powerful.
Rework nails it on every dimension. I was annoyed during the first chapter since the book started out with the typical “bootstrap your business rather than raise money from clueless investors” screed that Fried is famous for. While I strongly agree that is one way (my first company was started with $10 and that was all the money we ever raised), it’s not the only way and I get tired of hearing polarizing rhetoric around this.
It turns out that was Fried and Heinemeier’s way of getting my attention. Rather than passively rolling into chapter two, I was fired up. And then, in the style of Gary Vaynerchuk, they Crushed It (another awesome book, BTW). I was glued to my couch for the next hour as I pounded my way through the book. It’s a collection of short essays and cool drawings built around one liners that everyone running a business should ponder. As a bonus, they have a great essay on four letter words and why “fuck” and “shit” are not ones you should be concerned with. And, in a demonstration of their mad skills, they have an awesome attack ad for the book.
I spent most of today grinding through another draft of “The Tao of TechStars”, a book that David Cohen and I are writing based on lessons we’ve learned from TechStars. After reading Rework, I’m hopeful that we’ve written something as good, and as important, as what Fried and Heinemeier have written. Time will tell.