Brad's Books and Organizations

Books

Books

Organizations

Organizations

Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

« swipe left for tags/categories

swipe right to go back »

DailyBurn and Occipital Team Up to Create FoodScanner

Comments (21)

In an intense environment like TechStars, filled with smart and extremely driven people, you might expect that things would get competitive among the teams. However, one of the most interesting things I’ve seen over the three years of the program has been the level of collaboration among the teams. I’ve seen them practice their pitches together, test product strategies, discuss approaches to getting investment, and share stories when things are going well and when they are not.

Two of the companies from TechStars 2008, DailyBurn and Occipital, have taken this collaboration even further and have formed a partnership to release FoodScanner  – the first food journal iPhone application that incorporates a barcode scanner to let users quickly input multiple variables of nutritional information.

DailyBurn is one of the fastest growing fitness sites with over 250,000 users and has been really innovating in the space of fitness tracking, including peer challenges and user-generated content.

FoodScanner pairs DailyBurn’s fitness, motivation, and nutrition expertise with Occipital’s powerful RedLaser barcode scanning technology. You just scan a food item’s barcode, and then tap the number of servings consumed. The information syncs with the your DailyBurn account or the app can serve as a standalone food journal.

Here’s a demo from DailyBurn’s CEO Andy Smith:

FoodScanner Demo from Andy Smith on Vimeo.

You can check out FoodScanner on the web or on the App Store.

I’ve written about entering fitness data before. The holy grail is when I don’t have to do anything at all to log my fitness data, but scanning a barcode is a nice step forward.

  • http://intensedebate.com/people/heykeenan heykeenan

    Very cool, I have to believe there is good opportunity in the medical field as well, not just in fitness

  • http://twitter.com/joelklee @joelklee

    I am updating my iphone to 3.1 so I can buy FoodScanner now. Thanks Brad!

  • Andrew

    Of course if your food has a bar code you are already compromising your diet

    • http://intensedebate.com/people/absmith absmith

      Andrew,

      We certainly don't advocate eating processed foods all of the time. However, consider:

      1. There are plenty of nutritious foods with UPCs.
      2. We don't force you to eat foods with UPCs. Our database has 200K foods, which includes all sorts of natural foods, fruits, veggies, etc. You can search for name on these (for now!).
      3. The key thing is that scanning your foods increases your awareness. Awareness == good for people wanting to make better diet choices.

      - Andy

  • http://twitter.com/AlexanderLaw @AlexanderLaw

    About 75% of my diet consists of food from restaurants, so there is no bar code. I imagine you have a database of restaurant chains and their menus, but often times I eat at local places that aren't a part of the typical restaurant list. I have no idea how, but someday there will be an app for this :) Great stuff though if bar codes are available.

    PS – I am going to be in Denver, CO as the MC of this. Wed 9/30 at 12-2pm. It's going to be great. http://bit.ly/3X5IAL http://bit.ly/2neil2 David and Brad have been great in helping us get this headed in the right direction. Hope to see you there. Feel free to spread the word.

  • Pingback: RedLaser #2 Paid App in the AppStore!

  • Pingback: Coffee by Week › joshua paul premuda | man of leisure

  • http://twitter.com/thebetsy @thebetsy

    I was really excited about the Food Scanner idea until I went on the App store and read some of the ratings/comments.

    The comments had a point. Being able to account for total calories is nice, but to have a breakdown of fat/carb/protein is better (best if fat/carb were broken down even further. into saturated/unsaturated and soluble & insoluble) To make on the go food choices, this information is critical as we're more apt to make poor choices.

    Monitoring caloric intake is important in healthy dieting, but so is caloric expenditure (that be exercise folks) it would be nice to have that addition so you can keep track of total calories for the day.

    I also would suggest having a Weight watchers point breakdown. I can see how Daily Burn might not want to include this information and keep it in family so to speak, but if you thought Food Scanner as a stand-alone iPhone App, having the WW Pt. translations would be a no-brainer and potential another solid revenue stream for them. And a no-brainer purchase on my part.

    For now, I'll wait until next version comes out. Love the idea though!

    • http://intensedebate.com/people/absmith absmith

      Great suggestions!

      We are working on updates to FoodScanner, unfortunately we are waiting for apple to approve some of them! You are right, proper nutrition is more than just calorie counting. In fact, DailyBurn lets you analyze this quite a bit. You can link the FoodScanner log to your DailyBurn account and really go in-depth analyzing things on the web app. You can also use our free DailyBurn iPhone app to see more macronutrient breakdown.

      Weight Watchers points would be cool. I have reached out to them regarding this idea. We will see if they are cool with the idea :-)

      Best Regards,

      Andy Smith

  • Pingback: Two Guys. One iPhone App. $1 Million. | Tech Startups

  • Pingback: Digital Health Becoming a Reality

  • Pingback: Digital Health Becoming a Reality | CloudAve

  • Pingback: SiliconANGLE — Blog — 4 Steps to Becoming Healthy with Digital Assistance

  • http://www.replica-china.net replcia handbags

    I love this article , Very good collection of information,thanks.
    So, some tip about this issue are welcome and really sorry if my question is very simple.

  • Pingback: visit our website

  • Pingback: Duplicate Louis

  • Pingback: cheap michigan auto insurance

  • Pingback: cheap auto insurance las vegas

  • Pingback: compare car insurance

  • Pingback: cheap auto insurance in dallas tx

  • Pingback: cash advance usa

Build something great with me