Comments on: Be The Kid Rock of Tech Marketing http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html Mon, 13 Feb 2012 23:12:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: tom jacobs http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-12628 tom jacobs Thu, 14 May 2009 21:07:02 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-12628 Wow Eric great article and Brad I am glad to have found it on your blog. I have to agree that a measured approach is still important. I know the game is different, but Eric's article rings true with many of my larger technology clients. There is way too much hesitation to move even after the data tells the story. Too many marketing people are scared silly to lose thier jobs so they keep there head down and wait. Very frustrating for our agency as we see the opportunity , researched the market, built the plan and are ready to move...only to sit and wait for the go button Glad I found you guys. Wow Eric great article and Brad I am glad to have found it on your blog. I have to agree that a measured approach is still important. I know the game is different, but Eric's article rings true with many of my larger technology clients. There is way too much hesitation to move even after the data tells the story. Too many marketing people are scared silly to lose thier jobs so they keep there head down and wait.

Very frustrating for our agency as we see the opportunity , researched the market, built the plan and are ready to move…only to sit and wait for the go button

Glad I found you guys.

]]> By: Nicole http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-12011 Nicole Thu, 02 Apr 2009 13:34:17 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-12011 That is a great rant and just the firing power I need for that lead I have been pursing who says "the economy is bad". Thanks! That is a great rant and just the firing power I need for that lead I have been pursing who says "the economy is bad". Thanks!

]]> By: Brad Feld http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11997 Brad Feld Wed, 01 Apr 2009 23:08:07 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11997 I’ll try to weave how I make quick / structured decisions into a future blog post.<br /> I’ll try to weave how I make quick / structured decisions into a future blog post.

]]> By: Jim http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11993 Jim Wed, 01 Apr 2009 20:29:37 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11993 Not afraid to admit I like Kid Rock's music and its in heavy rotation on my ipod for workouts. Not afraid to admit I like Kid Rock's music and its in heavy rotation on my ipod for workouts.

]]> By: BradNickel http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11992 BradNickel Wed, 01 Apr 2009 19:34:36 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11992 If the word cautious comes out of your mouth or even enters your head and you are in a Marketing position(especially in a startup), then get the hell out and go work for the county! Seriously. Who even funds a CEO capable of saying the word? What CEO hires a marketing person....? You get the idea. If the word cautious comes out of your mouth or even enters your head and you are in a Marketing position(especially in a startup), then get the hell out and go work for the county! Seriously. Who even funds a CEO capable of saying the word? What CEO hires a marketing person….? You get the idea.

]]> By: BradNickel http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11991 BradNickel Wed, 01 Apr 2009 19:34:04 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11991 If the word cautious comes out of your mouth or even enters your head and you are in a Marketing position(especially in a startup), then get the hell out and go work for the county! Seriously. Who even funds a CEO capable of saying the word and what CEO hires a marketing person.... you get the idea. You are in the wrong business, environment, etc. If the word cautious comes out of your mouth or even enters your head and you are in a Marketing position(especially in a startup), then get the hell out and go work for the county! Seriously. Who even funds a CEO capable of saying the word and what CEO hires a marketing person…. you get the idea. You are in the wrong business, environment, etc.

]]> By: eric norlin http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11990 eric norlin Wed, 01 Apr 2009 19:12:25 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11990 P.S. I'm certainly not advocating throwing caution to the wind. Your decision making can (and should be) measured and measurable. That's very different from taking a wait and see approach and "being cautious".... P.S. I'm certainly not advocating throwing caution to the wind. Your decision making can (and should be) measured and measurable. That's very different from taking a wait and see approach and "being cautious"….

]]> By: eric norlin http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11989 eric norlin Wed, 01 Apr 2009 19:09:38 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11989 btw: the "kid rock" analogy was meant to elicit a strong reaction (kinda my point about "kid rock marketing") - obviously it worked. Just not the same if i say, "be the jack johnson of marketing" ;-) btw: the "kid rock" analogy was meant to elicit a strong reaction (kinda my point about "kid rock marketing") – obviously it worked. Just not the same if i say, "be the jack johnson of marketing" ;-)

]]> By: Traci http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11988 Traci Wed, 01 Apr 2009 18:31:39 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11988 I agree with Josh that there should be a constant sense of urgency at all times (and in all market conditions). The "wait and see" excuse is just a proxy for fear, and that's no mindset for a tech startup marketer. I agree with Josh that there should be a constant sense of urgency at all times (and in all market conditions). The "wait and see" excuse is just a proxy for fear, and that's no mindset for a tech startup marketer.

]]> By: Brad Feld http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html/comment-page-1#comment-11987 Brad Feld Wed, 01 Apr 2009 18:24:07 +0000 http://www.feld.com/wp/archives/2009/04/be-the-kid-rock-of-tech-marketing.html#comment-11987 Yeah – I agree.  Kid Rock is – well – tough to get your mind around.  But the “essence of Kid Rock” is more accessible.<br /> Yeah – I agree.  Kid Rock is – well – tough to get your mind around.  But the “essence of Kid Rock” is more accessible.

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