February 4, 2009

The Durability of Swag From Feld Technologies

Every now and then I run across someone who is still using software that we wrote at Feld Technologies.  Some of this software dates back to 1987 – a fact that never ceases to amaze me.  And – no, I can no longer provide tech support at any price.

IMG00009-20081222-1747

We didn’t have much swag at Feld Technologies.  In fact, I think the only swag we had, other than a few t-shirts which still make their appearance every now and then, is the mug pictured above.  A fraternity brother of mine from MIT emailed me this picture recently – apparently this mug sits on his desk and serves a very mug-like purpose. 

I remember how agonizing it was to buy these mugs.  Should we get 50?  100?  There was probably a price break at 200 and we even considered that.  Were they too plain?  Should we spend an extra $0.17 per mug and get a grey background to match our stationary?  Who should we give them to?  Should we charge for them?  Decisions, decisions.

Anyone recognize that font?

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18 Comments »

  1. Thanks Brad. I'm touched.

    Comment by Steve Bergstein — February 4, 2009 @ 8:16 pm

  2. As am I that you still have it on your desk!

    Comment by Brad Feld — February 4, 2009 @ 8:26 pm

  3. The font looks like a Bauhaus®. What's stationary?

    Comment by Roy Kaller — February 4, 2009 @ 8:26 pm

  4. That font looks somewhat similar to another company with the word Technology in it….it just happens to be my employer, NewsGator. What do I win???

    Comment by Matt Banks — February 4, 2009 @ 8:35 pm

  5. Also looks like the CE mark font
    http://en.wikipedia.org/wiki/CE_mark

    Comment by josh — February 4, 2009 @ 9:03 pm

  6. Take a peek! http://www.itcfonts.com/fonts/detail.htm?pid=2015...

    Comment by Roy Kaller — February 4, 2009 @ 9:42 pm

  7. Indeed.  You win a hug!

    Comment by Brad Feld — February 4, 2009 @ 9:46 pm

  8. Nicely done – Bauhaus is correct.

    Comment by Brad Feld — February 4, 2009 @ 9:46 pm

  9. Close but not quite.

    Comment by Brad Feld — February 4, 2009 @ 9:54 pm

  10. it's schwag not swag

    Comment by jayson ayers — February 4, 2009 @ 10:01 pm

  11. I always thought “schwag” was lousy marijuana.  I know some people call swag “schwag” (http://www.urbandictionary.com/define.php?term=sc... but I’ve always preferred swag (http://www.urbandictionary.com/define.php?term=sw... I guess they are synonyms.

    Comment by Brad Feld — February 4, 2009 @ 10:52 pm

  12. We actually use(d) ITC Bauhaus Light – that we paid $ for back in the day – you know G had to go with something "different" plain ole Bauhaus just didn't cut it… REBEL!

    Comment by Anita — February 5, 2009 @ 12:19 am

  13. My mom still has one of those mugs in good condition.

    Comment by DaveJ — February 5, 2009 @ 12:27 am

  14. I still have mine. There isn't a spec of blue remaining, but in the right light and angle, you can definitely tell it is a Feld Tech original.

    Comment by Lyle Margolis — February 5, 2009 @ 2:41 pm

  15. baller. Stuff We All Get…. I never knew it was an acronym.

    I should've paid more attention during that take home marketing class.

    Comment by jayson — February 5, 2009 @ 3:38 pm

  16. Now you could get it for $25 from LinoType. http://www.linotype.com/319159/itcbauhauswesternl...

    Comment by rab — February 6, 2009 @ 3:30 am

  17. egads – that fired up some neurons that have been dark for decades :-)

    Comment by Shawn Broderick — February 12, 2009 @ 3:48 pm

  18. No, I didn't use the iPhone app!!!

    http://new.myfonts.com/WhatTheFont/iPhone/

    Comment by Roy Kaller — February 13, 2009 @ 1:56 pm

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