Every now and then I run across someone who is still using software that we wrote at Feld Technologies. Some of this software dates back to 1987 – a fact that never ceases to amaze me. And – no, I can no longer provide tech support at any price.
We didn’t have much swag at Feld Technologies. In fact, I think the only swag we had, other than a few t-shirts which still make their appearance every now and then, is the mug pictured above. A fraternity brother of mine from MIT emailed me this picture recently – apparently this mug sits on his desk and serves a very mug-like purpose.
I remember how agonizing it was to buy these mugs. Should we get 50? 100? There was probably a price break at 200 and we even considered that. Were they too plain? Should we spend an extra $0.17 per mug and get a grey background to match our stationary? Who should we give them to? Should we charge for them? Decisions, decisions.
Anyone recognize that font?
Thanks Brad. I'm touched.
Comment by Steve Bergstein — February 4, 2009 @ 8:16 pm
As am I that you still have it on your desk!
Comment by Brad Feld — February 4, 2009 @ 8:26 pm
The font looks like a Bauhaus®. What's stationary?
Comment by Roy Kaller — February 4, 2009 @ 8:26 pm
That font looks somewhat similar to another company with the word Technology in it….it just happens to be my employer, NewsGator. What do I win???
Comment by Matt Banks — February 4, 2009 @ 8:35 pm
Also looks like the CE mark font
http://en.wikipedia.org/wiki/CE_mark
Comment by josh — February 4, 2009 @ 9:03 pm
Take a peek! http://www.itcfonts.com/fonts/detail.htm?pid=2015...
Comment by Roy Kaller — February 4, 2009 @ 9:42 pm
Indeed. You win a hug!
Comment by Brad Feld — February 4, 2009 @ 9:46 pm
Nicely done – Bauhaus is correct.
Comment by Brad Feld — February 4, 2009 @ 9:46 pm
Close but not quite.
Comment by Brad Feld — February 4, 2009 @ 9:54 pm
it's schwag not swag
Comment by jayson ayers — February 4, 2009 @ 10:01 pm
I always thought “schwag” was lousy marijuana. I know some people call swag “schwag” (http://www.urbandictionary.com/define.php?term=sc... but I’ve always preferred swag (http://www.urbandictionary.com/define.php?term=sw... I guess they are synonyms.
Comment by Brad Feld — February 4, 2009 @ 10:52 pm
We actually use(d) ITC Bauhaus Light – that we paid $ for back in the day – you know G had to go with something "different" plain ole Bauhaus just didn't cut it… REBEL!
Comment by Anita — February 5, 2009 @ 12:19 am
My mom still has one of those mugs in good condition.
Comment by DaveJ — February 5, 2009 @ 12:27 am
I still have mine. There isn't a spec of blue remaining, but in the right light and angle, you can definitely tell it is a Feld Tech original.
Comment by Lyle Margolis — February 5, 2009 @ 2:41 pm
baller. Stuff We All Get…. I never knew it was an acronym.
I should've paid more attention during that take home marketing class.
Comment by jayson — February 5, 2009 @ 3:38 pm
Now you could get it for $25 from LinoType. http://www.linotype.com/319159/itcbauhauswesternl...
Comment by rab — February 6, 2009 @ 3:30 am
egads – that fired up some neurons that have been dark for decades
Comment by Shawn Broderick — February 12, 2009 @ 3:48 pm
No, I didn't use the iPhone app!!!
http://new.myfonts.com/WhatTheFont/iPhone/
Comment by Roy Kaller — February 13, 2009 @ 1:56 pm