Lookery Site of the Week

Thanks to the guys at Lookery for making Feld Thoughts their site of the week.  As an endless obsessed data weenie, I’m enjoying seeing the data and demographics that Lookery is tracking for my site.  Neat stuff.

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4 Comments on “Lookery Site of the Week”

  • Scott Rafer January 7th, 2009 1:55 am

    The issue gets an 80-20 kind of answer from Lookery's end. The 80% is that we're only collecting and displaying empirical data. We don't attempt to extrapolate or otherwise estimate information about your audience that we don't know for certain. Our early data sources skew towards that age group, so it's over-represented for now. The 20% is that between now and early December we're moving over to a new data crunching backend. It scales more reliably than our current one, plus it's far more coolio (to channel Marcoullier for a moment) — all Hadoop and Erlang on AWS as opposed to other, lesser stuff all on AWS.

    I wouldn't be entirely shocked if our current backend was dropping a few data points on the reporting side (as its priority is our commercial API). The new backend is supporting keyword analysis already. Age and Gender will be phased in progressively, hopefully so no one notices anything but gentle improvement.

  • Rex Dixon January 7th, 2009 1:55 am

    If you ever have any questions, please feel free to drop me a line directly. I hope Scott's explanation above has helped you (or anyone using our services) understand. The great news is that our new very fast number crunching system is almost live. Our devs in one word, ROCK. :)

  • bfeld January 7th, 2009 1:55 am

    I guess I attract a very narrow demo (oops). I saw that also – I’ll check in with Lookery since that clearly isn’t correct.

  • Brett January 7th, 2009 1:55 am

    Every visitor for the month of November is 25 to 34?

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Brad Feld

Hi, I'm Brad Feld, a managing director at Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons, read a lot, and adore my wife Amy.