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Ok Entrepreneurs, Time to Step Up

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Of all the macro events happening in the world, there are two occurring in the US right now that seem to be dominating most people’s thinking: (1) the US election and (2) the credit crisis (or whatever it’s being called today). 

While I don’t watch TV news (and therefore get to miss out on all the talking heads on CNBC and CNN) I do read extensively online, especially about startups, software / Internet technology, and venture capital.  Most of my general business news is either via headlines (once a day in the morning when I scan several newspapers), alerts (whatever WSJ, CNN, and NYT alerts send out during the day or tidbits my friends put on twitter), and business magazines (Forbes, Fortune, BusinessWeek).  The business magazines are usually already two weeks old by the time I get to them (in the bathroom) and they lag the actual events by another week or two.

So – I get a nice mix of current sentiment (via headlines and alerts), two to four week old stories (via magazines), useful industry information, and a small mix of random stuff, without getting sucked into the day by day, play by play endless noise, chatter, and punditry.  While this isn’t a pure or organized stream of information, I’ve found the tempo enables me to stay "informed enough" without being distracted.

Since I returned from my Q3 vacation two weeks ago, each day seems to bring more bad news and overall negative sentiment.  In the last week I’ve started to notice a bunch of doom and gloom among entrepreneurs, especially high profile ones.  In most cases, these aren’t cautious warnings, or suggestions of behavior modification, or real analysis of what’s going on.  Rather, it’s an emotional response which is starting to creep into the zeitgeist of an otherwise typically optimistic set of people.

If you remember that Fear Is The Mindkiller you’ll quickly realize the correlation between the general commentary (the sky is falling, the world financial markets are collapsing, all your money will disappear, things will never be the same) and the notion of "killing your mind."

My recommendation to all of you entrepreneurs out there is to get off the negative sentiment treadmill, step up, and lead.  The people working for your company are likely confused, concerned, and overwhelmed with all the noise in the system.   In the near term, building your business will likely be more challenging on a number of dimensions.  So what – that’s the normal cycle of business.  You don’t need to be a blind optimist and spout happy talk, but you do need to have a clear sense of purpose and goals for your company.  Leadership 101.

When I look back at the dotcom apocalypse that was 2000 – 2002, I realize some of the best companies I’ve ever been involved in were created during that time.  In the midst of this, I remember the endless stream of "the Internet is over" and "the information technology business in now a mature business and there will never be innovation again."  Yeah – whatever.

Get some exercise, take a shower, eat a good breakfast, and get out there and build a great business.

October 7th, 2008     Categories: Entrepreneurship    
  • Kimberly Toms

    Bravo! In my 26 years of building businesses for others – and marketing for Microsoft, Pepsi, Procter & Gamble, BP, Arco, USAF, USPS, and many more – I've learned that surviving in business is like a game of "Chicken" in your swimming pool: Success is derived by those who have a solid mix of 1)smart strategy, 2)optimistic energy, 3)a solid foundation, 4)foresight into potential pitfalls, and 5)mental staying power.

    So, lets all saddle up and focus on the opponent (the economy) with a long-term approach. If you have a true solution to a true market need, you will survive! Sure, you may have to get creative in cash flow, but buck up soldiers! When the going gets tough, real entrepreneurs have the most fun.

    Best wishes to all…you CAN make it happen.
    Kimberly Toms
    Nola Blue Media / Magazine BLU / MagazineBLU.com

  • Trace Cohen

    Very interesting outlook. Now is the time that entrepreneurs are needed most! They are the leaders of tomorrow, with a vision to take us where we need to go. I believe it all starts with education, the students of today will be the ones in the work force soon, so it is our job to take the reins and push through.

  • Thomas

    Maybe if the VCs shared more of the pie with entrepreneurs and all of the employees at these start-ups that risk everything on one company, then they would get higher quality and more of them.
    So:
    Okay VCs, Time to Step Up.

  • vruz

    Actually I think you're both right and wrong, Brad.
    Entrepreneurs are typically optimistic, but that doesn't mean they have to be unrealistic.
    Leadership is in part about leading the way, when the way is blocked we have to think two and three times before embarking other people in our trip for fortune.

    Acknowledging reality in order to move forward and find a way out is the most optimistic thing one can ever do.
    Whether those thoughts should be expressed in a public blog, we may agree or disagree there, but my point is, precisely… there's no leadership without finding out, searching for and showing others the way forward.

    And that's what they're doing.

  • Marc

    Kudos. I'm sick of the negativity being spewed here in the Valley. So what?! Now we actually have to build a REAL company. People should have been doing this anyway. Embrace the economy. I wrote about this as well: http://www.mylifestartingup.com

  • http://intensedebate.com/people/chase_barf55451 chase_barf55451

    Brad – I couldn't agree with you more. Fear, doom, and gloom does nothing but poison the mind and the spirit.

  • Sanjay Dattatri

    Maybe you will like this video I made:
    http://sanjaydattatri.blogspot.com/2008/10/its-no…

  • Samuel Diamond

    There is a difference between gloom and doom, and rationalizing how the market will affect the future of a company.

    This time around, you can't look at the internet structure, or look at the economy, and say " Yea – whatever."

    Although it is great motivation, people have to remember to have a good idea of just how the world works. It isn't even that hard to look beyond the fodder:

    1. Barrel was up $120. Business models couldn't survive. Manufacturing went up.
    2. Small letdown in growth; people didn't buy as much to pay for housing.
    3. Tightening credit as more people couldn't pay loans; gains sheet for companies based off loans.
    4. Every product imaginable becomes 2X more expensive ( Corn, oil, plastics, gas, cereal, fruits.). Multiple that by everything you buy for business or pleasure or sustaining.
    5. All of this killed the housing, where most of the bank money is at. People don't buy houses, and some can't afford it with the 50 dollar barrel lifestyle.
    6. Those people can't pay, and the banks can't survive.

    Now for the future:

    7. The spiraling will force a have vs. have-nots model of internet business.
    8. Certain things that were free from the ISP end will start withering away or become more expensive ( ie: Bandwidth caps ).
    9. Servers that handle sites will need more money for energy use. This will hurt some companies already struggling in the ad revenue dept.
    10. Companies will balkinize, breaking into smaller fragments as it becomes more of a concern to be a "leader" than to keep up with a crumbling revenue-dry network.
    11. Bigger companies will take advantage of the long-tail, buying the smaller companies or recreating business models and keeping them in-house ( ie: ESPN develops its own ad network, ties with parent company Disney ).
    12. Offline structures become more important, but a little precarious as there is much more tension due to the recession.

    I can go on and on, and I can be wrong, but I make sure I list the bad, then I can go about creating the good. Never say " Yea – whatever." to any forecast. Be a leader, but have a head on your shoulders. Alan Greenspan just apologized for doing the exact opposite of the latter.

  • Write Way Designs, I

    I agree! As they say, "if you're not part of the solution, then you're part of the problem." Everyone needs to take charge!

  • NaS

    in the world, 75+ countries and increasing: November is for Global Entrepreneurship Week! Care to join us and let entrepreneurs take over the world (instead of just watching politicians talking down on each other)? http://unleashingideas.org

    Need all the support we can get!

  • tess

    During the .bom 2000 collapse, did all the "great" start-ups survive? and why did they not survive?

  • Jason Kiesel

    Great post. The sky is not falling as many would have you believe. I'm going about my business until my business goes away (which isn't any time soon). Media outlets love to fear monger. This entire crisis is, after all, predicated on human psychology.

    Jason Kiesel
    Founder & CEO
    http://www.freedomspeaks.com

  • Samuel Diamond

    I would give a huge influence to Jared Diamond, and this man:

    http://en.wikipedia.org/wiki/Arnold_J._Toynbee