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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Getting A VC’s Attention

Comments (3)

I regularly get asked "how do you get a VC’s attention?"  Fred Wilson at Union Square Ventures just demonstrated – on his blog – how this works.

Last week while Working On Vacation, Fred was screwing around with FriendFeed.  He wrote a post titled Ten Things I’d Like FriendFeed To DoBret Taylor from FriendFeed immediately commented on the post "Thanks for the thoughtful comments. Wanted to let you know we all read them here at FriendFeed, and I agree with you on almost every single request."  A few days later FriendFeed implemented the ability to post an @reply to twitter from FriendFeed.

Result: Fred posts I Just Fell In Love With FriendFeedFor those of you that don’t know, Twitter is one of Fred’s investments.  So – the fact that FriendFeed rapidly integrated with his investment is the clincher.

Now – the "post an @reply to Twitter" feature is no big deal.  SocialThing – one of the TechStars companies – that does something similar but different to FriendFeed – has had this feature for a while.  The feature is not the magic.  Listening to your customers (in the case a prominent VC blogger – who’s attention is in high demand) and reacting to requests quickly and publicly is.

I’ve had similar experiences over the years with great entrepreneurs.  The first one was within a month after I started blogging when I got connected with Dick Costolo at FeedBurner.  If you go way back in my blog archives to June 4, 2004 (eek) you’ll see Feedburner signals improved feed stats coming soonI wasn’t yet an investor, nor did I realize that "Feedburner" was really spelled "FeedBurner" but Costolo was all over me (and Fred) and we both fell in love with him (and FeedBurner.)

Speaking of Dick Costolo, yesterday he had an insightful tweet about M&A and Sex which Paul Kedrosky picked up.  What a deliciously self referential world I live in.  I wonder how good his 14 year old is at Rock Band?  I guess we’ll find out tonight.

  • http://fredwilson.vc/ fred wilson

    dick and feedburner were like bret and friendfeed. too bad we aren't invested in friendfeed brad

  • http://www.oakslade.com/blog/post-production/how-clients-watch-online/ Darran Foxon

    I work with an early-stage VC fund in the UK; one of our portfolio media companies was producing a series of films for a senior VP at American Express. The entrepreneurs wanted to use FTP-software to showcase the work. We pointed out that it “ain't the friendliest bit of software”. Over the weekend, the team identified and installed a PHP-based viewing system. They even blagged the URL http://www.watchyouredit.com . The result; a happy investor seeing a quick and effective response and, more importantly, a very happy customer

  • Dan V.

    I couldn't agree more. It's often those little impressions which make a big difference, not the elaborate presentation in the boardroom. I work for an angel investment network in Milwaukee and was given the daunting task of finding a top tier speaker for an upcoming event. I was amazed at the generous responses and kind offers we received from entrepreneurs such as Dick Costolo, Craig Newmark, and yourself. Having met a wide range of entrepreneurs over the last several years it is easy to identify those who become successful based on hard work and knowledge of their audience.

  • http://intensedebate.com/people/fred_wilson917 fred_wilson917

    dick and feedburner were like bret and friendfeed. too bad we aren't invested in friendfeed brad

  • Darran Foxon

    I work with an early-stage VC fund in the UK; one of our portfolio media companies was producing a series of films for a senior VP at American Express. The entrepreneurs wanted to use FTP-software to showcase the work. We pointed out that it "ain't the friendliest bit of software". Over the weekend, the team identified and installed a PHP-based viewing system. They even blagged the URL http://www.watchyouredit.com . The result; a happy investor seeing a quick and effective response and, more importantly, a very happy customer

  • http://intensedebate.com/people/dan_v7577 dan_v7577

    I couldn't agree more. It's often those little impressions which make a big difference, not the elaborate presentation in the boardroom. I work for an angel investment network in Milwaukee and was given the daunting task of finding a top tier speaker for an upcoming event. I was amazed at the generous responses and kind offers we received from entrepreneurs such as Dick Costolo, Craig Newmark, and yourself. Having met a wide range of entrepreneurs over the last several years it is easy to identify those who become successful based on hard work and knowledge of their audience.

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