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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Other Stuff vs. Whole Foods

Comments (5)

If you live in Boulder, you know that this is the epicenter of the natural foods and all things good for you revolution.  We all love our natural, sugar free, gluten free, no animals killed or harmed in any way deodorant, but we know it doesn’t work for shit.

Todd Vernon – CEO of Lijit – has come up with a killer Idea in the Natural Food Space.  Since he’s got his hands full with Lijit, he just wants someone to do it.  The entire idea is up on his blog – the following picture is the teaser.

It’s in the spirit of Just Gas, but a little more diversified.

  • Anonymous

    Speak for yourself. Are you seriously claiming that the movement towards natural and organic products is entirely bogus? That's a pretty outrageous claim.

    • http://www.feld.com Brad Feld

      I love natural and organic stuff. It just gets a little silly some times. This was called “satire” – poking a little fun at the reality that we all know and love in Boulder. It was not a “serious claim” of any sort – just humor.

      • eric Norlin

        I *love* it. When I used to live in Denver, I was constantly talking about how good the meat from Whole Foods was, and constantly complaining about the fact that I couldn't buy Coke or a bag of Doritos there.

        Maybe instead of “other stuff,” we call it “processed stuff?” Or is that too provocative? ;-)

  • http://sco.tt Scott Yates

    There is a place for other stuff, it's called “Safeway.”

    And “Whole Paycheck” has much more edible food than health food stores of days gone by. Boulderites of yore can all sing a few lines from “I wanna work at Alfalfa's.”

    I was recently in NYC and saw the Whole Foods on 14th Street. It's clearly about more than just health food these days; that store was absolutely packed and there was a line to get to a cash register and they had like 54 checkout stands!

  • http://www.intela.com Jim – Intela

    Recent Boulder moment while in line at Snarfs. One Boulder pompous bike dude in bright tight fitting outfit with helmet still on to another, “Is the food here 'all natural' or is it crap?” Other bike dude who despite obnoxious outfit seems to get it, “I don't know but its good.”

  • http://intensedebate.com/people/bfeld bfeld

    I love natural and organic stuff. It just gets a little silly some times. This was called "satire" – poking a little fun at the reality that we all know and love in Boulder. It was not a "serious claim" of any sort – just humor.

  • Anonymous

    Speak for yourself. Are you seriously claiming that the movement towards natural and organic products is entirely bogus? That's a pretty outrageous claim.

  • eric Norlin

    I *love* it. When I used to live in Denver, I was constantly talking about how good the meat from Whole Foods was, and constantly complaining about the fact that I couldn't buy Coke or a bag of Doritos there.

    Maybe instead of "other stuff," we call it "processed stuff?" Or is that too provocative? ;-)

  • http://intensedebate.com/people/jim122 jim122

    Recent Boulder moment while in line at Snarfs. One Boulder pompous bike dude in bright tight fitting outfit with helmet still on to another, "Is the food here 'all natural' or is it crap?" Other bike dude who despite obnoxious outfit seems to get it, "I don't know but its good."

  • Scott Yates

    There is a place for other stuff, it's called "Safeway."

    And "Whole Paycheck" has much more edible food than health food stores of days gone by. Boulderites of yore can all sing a few lines from "I wanna work at Alfalfa's."

    I was recently in NYC and saw the Whole Foods on 14th Street. It's clearly about more than just health food these days; that store was absolutely packed and there was a line to get to a cash register and they had like 54 checkout stands!

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