Brad's Books and Organizations

Books

Books

Organizations

Organizations

Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

« swipe left for tags/categories

swipe right to go back »

Lijit Acquires BigSwerve

Comments (10)

I love it when companies I’m an investor in use an acquisition strategy.  My good friend and long time co-investor Fred Wilson calls it a "venture rollup."  It’s very different than a traditional "rollup" or "consolidation" (which is typically revenue based.)  Fred described it really well when talking about NewsGator’s acquisition of FeedDemon in 2005.

When he (Feld) finds a sector where he’s early in the development of the market, he gets in, figures it out, builds a management team, and then gets busy convicing others to join the party. That’s the play book for the venture rollup.

Todd Vernon – Lijit’s CEO – talks about why BigSwerve is important to him.  While BigSwerve is a tiny company (the founder Raj Bala and some outsourced developers), they’ve done some very interesting things that address my Dark Matter of the Blogosphere thoughts from last summer.

As a special bonus, if you want to see the magic of Lijit, continue reading.  When I started writing this post, I remembered that Fred had coined the phrase "venture rollup" a while ago but I couldn’t remember what post it was on.  I went to his site and did a search via Lijit on "venture rollup feld".  The first result was the post I wanted.  I then went to Google and did "venture rollup feld".  No where in sight.  I then did "a vc venture rollup feld".  Result #4.  Lijit wins. 

If you have a blog and don’t use Lijit for search, try it and make yourself (and more importantly – your readers – happy.  And to those of you out there that want to add to the blogosphere’s dark matter and tell me the period goes inside the quotations, I know – it just looked funny because of the hyperlinks.

  • Rob

    How close do you get with this search “venture rollup feld site:avc.blogs.com”

    • http://www.feld.com Brad Feld

      Terrible. All Google finds are the monthly archive pages vs. the individual post. The post isn't even listed!

      • http://learntoduck.com micah

        The added benefit of Lijit (the first benefit is the increased trust one has in the results of a search, given your trust of the publisher), is that context is applied prior to the search versus through the query itself. My favorite example of this is doing a search for “nda” on Brad's blog gives you highly contextual results, whereas the same search on Google provides the National Dance Association, New Drug Application and the National Demolition Association – because there is no context to the search, it HAS to be applied in the query itself.

        (Disclaimer: As a “reformed” search engine marketer, it was one of the things that made Lijit so interesting to me, and lead to my decision to join their team.)

      • http://falseprecision.typepad.com/my_weblog/ Todd Vernon

        Thanks for the mention Brad, Rob – Brad is right, for specific publisher search we generally blow away Google Site Search and for searches of a social graph of connected people you would pull your hair out doing that with Google Custom Search. But more importantly Google gives you no feedback or statistics of what readers are doing. Check out Brads Stats page here http://www.lijit.com/users/bfeld/stats. I still laugh that the top Google search that brings people to Feld Thoughts is “ibrick” from “Boca Raton”, common where else are you going to get that :-)

  • http://nothingtosay.firstround.com Chris Fralic

    Brad – appreciate all your help with BigSwerve/Lijit. I was channeling you at the Miami Marathon this weekend – ran with a guy who finished his 50th marathon on his 50th birthday on Sunday in Miami. And you know how there are often bands playing along course? Well there was one playing Rock Band – complete with large screen TV so all the runners could see…

  • http://intensedebate.com/people/todd_vernon84 todd_vernon84

    Thanks for the mention Brad, Rob – Brad is right, for specific publisher search we generally blow away Google Site Search and for searches of a social graph of connected people you would pull your hair out doing that with Google Custom Search. But more importantly Google gives you no feedback or statistics of what readers are doing. Check out Brads Stats page here http://www.lijit.com/users/bfeld/stats. I still laugh that the top Google search that brings people to Feld Thoughts is “ibrick” from “Boca Raton”, common where else are you going to get that :-)

  • http://steven.loi.tumblr.com Steven Loi

    I absolutely agree with this post! I'd had several painful and frustrating experiences as well with searching for a post within blogs. Two years ago when I started first following all the web excitement news, the first site users reference in SV is TechCrunch. But for the longest time, there no *damn* way to do a search. I would read an article that I felt had some great stats or a neat startup profiled, come across the thought months later and having to sit for about 30-45 minutes going back page after page of that blog.

    TC have not installed Lijit yet, but at least they do have a search now. I love Lijit — first tried it on redeye.firstround.com's blog.

  • http://www.ventureblogalist.com ventureblogalist

    Todd. Great move. I was wondering if Lijit will expose the BigS front-end search tools to the web?

    I was using one of those tools to find new bloggers by getting a list of all commenters on my favorite blogs. For example, tell me the URLs of every commenter on techcrunch. This is a great source for finding new blogs but currently is too manual a process to research..I would guess 50% of commenters on techrunch link to their own blog in their comment.

  • http://chaolam.wordpress.com Chao Lam

    url.com doesn't do too badly:
    http://search.url.com/q/venture+rollup+feld

  • http://chaolam.wordpress.com Chao Lam

    url.com doesn't do too badly:
    http://search.url.com/q/venture+rollup+feld

  • Rob

    How close do you get with this search "venture rollup feld site:avc.blogs.com"

  • http://intensedebate.com/people/bfeld bfeld

    Terrible. All Google finds are the monthly archive pages vs. the individual post. The post isn't even listed!

  • Steven Loi

    I absolutely agree with this post! I'd had several painful and frustrating experiences as well with searching for a post within blogs. Two years ago when I started first following all the web excitement news, the first site users reference in SV is TechCrunch. But for the longest time, there no *damn* way to do a search. I would read an article that I felt had some great stats or a neat startup profiled, come across the thought months later and having to sit for about 30-45 minutes going back page after page of that blog.

    TC have not installed Lijit yet, but at least they do have a search now. I love Lijit — first tried it on redeye.firstround.com's blog.

  • Chris Fralic

    Brad – appreciate all your help with BigSwerve/Lijit. I was channeling you at the Miami Marathon this weekend – ran with a guy who finished his 50th marathon on his 50th birthday on Sunday in Miami. And you know how there are often bands playing along course? Well there was one playing Rock Band – complete with large screen TV so all the runners could see…

  • http://intensedebate.com/people/micah105 micah105

    The added benefit of Lijit (the first benefit is the increased trust one has in the results of a search, given your trust of the publisher), is that context is applied prior to the search versus through the query itself. My favorite example of this is doing a search for "nda" on Brad's blog gives you highly contextual results, whereas the same search on Google provides the National Dance Association, New Drug Application and the National Demolition Association – because there is no context to the search, it HAS to be applied in the query itself.

    (Disclaimer: As a "reformed" search engine marketer, it was one of the things that made Lijit so interesting to me, and lead to my decision to join their team.)

  • ventureblogalist

    Todd. Great move. I was wondering if Lijit will expose the BigS front-end search tools to the web?

    I was using one of those tools to find new bloggers by getting a list of all commenters on my favorite blogs. For example, tell me the URLs of every commenter on techcrunch. This is a great source for finding new blogs but currently is too manual a process to research..I would guess 50% of commenters on techrunch link to their own blog in their comment.

  • http://www.my-wedding-chair-covers.com Melesha

    I agree url.com is very good

  • http://www.discountplacecards.com wedding chair covers

    I certainly agree Google is not the best place to do blog searches.

Build something great with me