Comments on: What Happens To CPM’s When The Economy Turns Down? http://www.feld.com/wp/archives/2007/11/what-happens-to-cpms-when-the-economy-turns-down.html Tue, 14 Feb 2012 01:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kyle S http://www.feld.com/wp/archives/2007/11/what-happens-to-cpms-when-the-economy-turns-down.html/comment-page-1#comment-5778 Kyle S Tue, 06 Nov 2007 19:04:31 +0000 http://www.feld.com/wp/?p=1882#comment-5778 If no one clicks on the ads, CPM will indeed trend toward zero - otherwise, what is the value prop for the advertiser? As I've said (and seen others say) elsewhere, I frequently see CPM ads for Classmates.com. Who on earth would click such an ad from within facebook? A very good reason to be bearish, IMHO. If no one clicks on the ads, CPM will indeed trend toward zero – otherwise, what is the value prop for the advertiser?

As I’ve said (and seen others say) elsewhere, I frequently see CPM ads for Classmates.com. Who on earth would click such an ad from within facebook? A very good reason to be bearish, IMHO.

]]> By: Jim http://www.feld.com/wp/archives/2007/11/what-happens-to-cpms-when-the-economy-turns-down.html/comment-page-1#comment-5777 Jim Mon, 05 Nov 2007 14:49:27 +0000 http://www.feld.com/wp/?p=1882#comment-5777 Many of those "embarrassing" ads look like CPA or CPA arbitrage ads. And if they are there they are probably working at some level and they are probably already paying a tiny CPM. Many of those “embarrassing” ads look like CPA or CPA arbitrage ads. And if they are there they are probably working at some level and they are probably already paying a tiny CPM.

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