Each day, consumers conduct more than two million online searches for user manuals and self-support information on products ranging from consumer electronics to kitchen appliances. Many of these searches end in frustration, because this information can be difficult to find. In our house, we have a “manual drawer” which quickly turns into a “crap drawer” that – not surprisingly – never has the actual manual that I’m looking for (picture gnomes stealing underwear.)
A new company, OwnerIQ, solves this common and frustrating problem by collecting and organizing user manuals and other self-support information online, making it easy to find. Jay Habegger, from Colorado now living in Boston, started OwnerIQ (he sold his last company, Bitpipe, to TechTarget in 2004). Earlier this summer, OwnerIQ closed a $2 million Series A… Read more
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