I hate the 2.0 label. Hate it hate it hate it. Hate it. However, I’ve heard the phrase “Enterprise 2.0” 3,625 times in the past two weeks. All my enterprise friends are using it. All the big companies I work with have been using it. All the analysts have been using it. It’s even in Wikipedia. I yield.
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Someday, there will be an Enterprise 3.0, where we realize that we’ve created so much collaboration that no one ever sits down and produces any real, actual work, thus it provides instrumental conditioning with a shock or something if you spend too much time on social networking.