Matt Blumberg has a good thoughtful post up on the notion of the “We Media Deal.”  Matt spends a lot of time paying attention to the transition from “Old Media” to “New Media” to “Next Media” (or “We Media”).  Matt posits that We Media has two components:

1. The value of the service to you increases in lock-step as you contribute more data to it.
2. The more transparent the value exchange, the more willing you are to share your data.

Worth a careful read if you are developing anything that interacts with end users.