Comments on: Google Acquires dMarc Broadcasting, Strategic Thinkers Rejoice http://www.feld.com/wp/archives/2006/01/google-acquires-dmarc-broadcasting-strategic-thinkers-rejoice.html Tue, 14 Feb 2012 01:23:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nik Cubrilovic http://www.feld.com/wp/archives/2006/01/google-acquires-dmarc-broadcasting-strategic-thinkers-rejoice.html/comment-page-1#comment-2119 Nik Cubrilovic Thu, 19 Jan 2006 04:45:24 +0000 http://www.feld.com/wp/?p=811#comment-2119 Brad I understand that spotrunner is offline TV ads not online. The pent-up demand is with rich online advertising. We are developing a network for video, audio, pictures and text (distributed via Omnidrive) which makes it much smarter, easier and targetted for the advertisers. I can't see anybody getting close to dominating this market, and I don't understand why the new services only handle one type of advertising media instead of all (so to run a '360' campaign an advertiser will need accounts at a number of different places and try to manage them all) Brad I understand that spotrunner is offline TV ads not online. The pent-up demand is with rich online advertising. We are developing a network for video, audio, pictures and text (distributed via Omnidrive) which makes it much smarter, easier and targetted for the advertisers.

I can’t see anybody getting close to dominating this market, and I don’t understand why the new services only handle one type of advertising media instead of all (so to run a ’360′ campaign an advertiser will need accounts at a number of different places and try to manage them all)

]]> By: getvendors http://www.feld.com/wp/archives/2006/01/google-acquires-dmarc-broadcasting-strategic-thinkers-rejoice.html/comment-page-1#comment-2118 getvendors Wed, 18 Jan 2006 10:32:06 +0000 http://www.feld.com/wp/?p=811#comment-2118 Kudos to Google for its search technology and strategic acquisitions but with all the fanfare around Google admittedly it has done little to serve the needs of advertisers. Keyword based targeting is quite useful but overture came up with tha idea. Agreed, without the popularity of "googling" that ad model would not have gained any signficance but still it is not Google's baby. Further, Google pushing the same ads into content network was very much monopolistic (they had the huge advertiser base so they could do that). There was no ad "sense" as such in showing text ads on the content pages. Now they are allowing image ads but then where is the innovation (charging model is CPM. It is same as the banner ad which existed from 95). So Google has yet to show us innovation in ad technology. Unfortunately, they have monopoly over web traffic, one of the finest portal (aol), and now they are expanding their wings into video content and advertising network. I fear Google may provide the best services to consumers but throttle the advertisers without giving meaningful returns. We hear Google click costs are just absurd (especially, in top markets such as SF Bay Area) Without innovative technology on ad front, Google might become an elite field for brand adverisements and corporate campaigns (including eBay/shopping.com etc) and no longer be a direct marketing medium for majority of small businesses. Keith Hollins <a href="http://www.GetVendors.com" rel="nofollow">http://www.GetVendors.com</a> All About Quality Service Pros Kudos to Google for its search technology and strategic acquisitions but with all the fanfare around Google admittedly it has done little to serve the needs of advertisers. Keyword based targeting is quite useful but overture came up with tha idea. Agreed, without the popularity of “googling” that ad model would not have gained any signficance but still it is not Google’s baby. Further, Google pushing the same ads into content network was very much monopolistic (they had the huge advertiser base so they could do that). There was no ad “sense” as such in showing text ads on the content pages. Now they are allowing image ads but then where is the innovation (charging model is CPM. It is same as the banner ad which existed from 95). So Google has yet to show us innovation in ad technology. Unfortunately, they have monopoly over web traffic, one of the finest portal (aol), and now they are expanding their wings into video content and advertising network. I fear Google may provide the best services to consumers but throttle the advertisers without giving meaningful returns. We hear Google click costs are just absurd (especially, in top markets such as SF Bay Area) Without innovative technology on ad front, Google might become an elite field for brand adverisements and corporate campaigns (including eBay/shopping.com etc) and no longer be a direct marketing medium for majority of small businesses.

Keith Hollins
http://www.GetVendors.com
All About Quality Service Pros

]]>