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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Field Programmable Gatorade

Comments (8)

As part of my running habit, I typically run on a treadmill in the winter when I travel to a cold city (it’s just a lot easier than schlepping warm clothes around and finding my way around a strange city in the dark.)  I woke up in Chicago today, headed downstairs to the “fitness room”, and spent some time on the treadmill.  Usually I’d watch a movie or MTV, but neither was happening on the TV attached to the treadmill so I ended up being stuck with CNBC.  Closed captioning was on because of the little sign on the TV that said “get headphones from the front desk” which was five floors below me and I was already a minute into my run when I figured out that a headset wasn’t going to magically appear (I guess I wasn’t the first person to be perplexed that there were no headphones easily available.)

CNBC was a comedy show this morning.  I never watch Squawk Box (or CNBC for that matter).  Joe Kernen – the anchor – could give Jon Stewart a run for his money.  When setting up his interview with the CFO of Xilinx who’s stock was trading down 5% after their earnings release yesterday, Joe said something like “Xilinx makes field programmable gatorade.  If you want green, you can have green flavored.  If you want orange, you can have orange flavored.  I have no idea what a field programmable gate array is – I just like saying it.”

Later in the show, after Becky Quick interviewed a smiling talking head about the a lawsuit filed by The Center for Science in the Public Interest against Kellogg and Viacom about junk food advertising aimed at kids, Joe once again went on a rant saying “but – I don’t want to tell my kid no when he asks for those fatty french fries – because I want a fish filet sandwich.  Where are the pop tarts – give me a pop tart.”

To top it off, I think the person transcribing the closed captioning must not have spoken very good English (or didn’t know how to type, or was stoned) – the text streaming across my screen (i.e. “Moto rollover” for our friendly neighborhood Chicago-based cell phone manufacturer) was more fun than my morning Suduko puzzle.

  • http://adambullied.typepad.com/write_that_down/2006/01/maria_bartiromo.html Write That Down

    Maria Bartiromo

    Brad Feld has a pretty funny post about watching CNBC. I used to watch CNBC pretty much all the time when I would work out. Now that I don’t work out and have become a semi-blob, I don’t get to

  • http://www.kerabu.com hillaryjohnson

    Funnily enough, I happened to be drinking some gatorade watermelon ice when I clicked on this headline, and just about blew it out my nose cracking up. My dad actually works with field programmable gate arrays, and every time he tells someone what his company does, they give him that RCA dog head tilt that indicates they’re thinking, “Hm, here I thought he was a tech guy, what’s this now with the sports beverages?”

    Gate Array humor is a precious commodity, so I’ve passed this post on to where it will do the most good. Cheers, Hillary

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