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I sat stunned this morning as I read that AT&T (the “new name” for SBC) is going to spend $1 billion on a branding campaign.
For that? Now, I’m well known for hating money wasted on marketing, but $1 billion for that? You’ve got to be fucking kidding me. I can imagine about 1 billion better uses for the money. Apparently, they’ve spent lots of high powered marketing energy (and money, I expect) replacing the “Reach out and touch someone” slogan with “Your world, delivered.” Excellent. If I’d been on the “branding committee”, I would have recommended “We Suck Less.”
This just in – Intel also announced that they are going to do a major overhaul of their branding, replacing “Intel Inside” with “Leap ahead.” Double excellent.
Seth – the world needs you man – go save these guys from themselves.