Comments on: Corporate Web Site As A Blog

By: Jan Miczaika

Jan Miczaika — Wed, 02 Nov 2005 12:54:41 +0000

Blogs won’t replace corporate web sites for small businesses. They are good for businesses, like VCs, which live off the work of just a few people.

When thinking about the problems small business have, things like acquiring websites/programming/updating their content were mentioned. These can be solved by a hosted CMS, like Homesite.

Large corporations typically provide services and transactions over a website, which preclude blog-formats. Besides, large corporations are more than just the CEO.

What is new about blogs, is an individual speaking, rather than some authorless description of the website.

This may be adopted by some business, but generally only those driven by single (or a few) individuals.

By: Ilkka Huotari

Ilkka Huotari — Mon, 31 Oct 2005 14:30:51 +0000

I would say it depends on the type of business. Some may need a blog (VC's) some a more static site and some can combine. And you can get any type of site done as easily as a blog, there shouldn't be any extra headaches attached to different types of sites, with a service like http://www.editsite.net/ ...

By: Jarrett Collins

Jarrett Collins — Thu, 27 Oct 2005 15:53:04 +0000

Great post, Brad… Blogs as corporate websites (or is it the other way around?) have a much more vibrant feel to them than the old static kind. I forwarded your post to a friend who is writing a book, btw, since I think this is absolutely the model *authors* in particular should adopt. A good example of such a site is Daniel Pink’s, btw (www.danpink.com), complete with a picture of his book — A Whole New Mind — at the top of the page. (Easier to find the book when browsing the shelves at Barnes & Noble, no?) Anyway, I think you’re definitely “on trend” with your thesis here…

By: Taylor

Taylor — Thu, 27 Oct 2005 01:01:13 +0000

Nice post.

I’ve been thinking about this for a while, ever since USV launched their revamped website. Transforming a corporate website completely into a blog takes away one of the most vital aspects of what corp websites should be — instant info.

But a blog for companies, VC firms, schools, anything, should be a vital and core staple in communicating with the rest of the world. Isn’t that what corporate websites are for? Creating connections.

Blogs don’t replace that vital connection, but offer an important supplement, adding the next dimension of publishing the oh-so-critical conversation.

By: Chris Ueland

Chris Ueland — Thu, 27 Oct 2005 00:36:07 +0000

Word of the day – “vociferously”

vo·cif·er·ous adj / vo·cifer·ous·ly adv. /
vo·cifer·ous·ness n.

Synonyms: vociferous, blatant, boisterous, strident, clamorous

http://dictionary.reference.com/search?q=vociferously%20

By: Daniel Nerezov

Daniel Nerezov — Wed, 26 Oct 2005 19:04:00 +0000

Yep. Blogs will replace corporate websites. We invested in hotbusinessblog.com to prove the point.

A whole industry has grown around to evangelize business blogging, for very important reasons which all entrepreneurs should understand.

Speaking of entrepreneurs, if you’re running running a small business, pushing pez dispensers on Ebay or doing the tax returns for people in the neighbourhood- you’d have to be nuts to spend thousands of bucks on webdesigners, hosting and the associated headaches. Just get a blog.

Besides, by blogging you; brand and diffrenciate your business, develop a conversation with web traffic to qualify and convert prospects, are friendly to Google so people can find you, plus a gazillion of other not so shabby things.

Debbie Weil is the expert on business blogging.

Websites are dead. Long live the blog.

By: Texas Venture Capital Web 2.0 Blog

Texas Venture Capital Web 2.0 Blog — Wed, 26 Oct 2005 18:58:17 +0000

Corporate Website as a Blog

Several weeks ago we migrated the M | Ventures website and my blog, Texas VC, into a single site (i.e. you are on it) that is housed on WordPress. Weblogs Work blogged about it here.
Architel, one of our companies, is in the process of migra…

By: Dee Rambeau

Dee Rambeau — Wed, 26 Oct 2005 18:19:38 +0000

Brad,
I respectfully submit http://www.mediaroom.com a product which my company DVCO Technology built and is selling exclusively through PR Newswire to its client. Each corporate mediaroom has RSS feeds of its news releases. I agree that it is a long time coming, but you need to be patient with traditional PR folks…they’re not the quickest adopters of new technology. That said, we’ve got hundreds of clients using the service, many of which are represented on mediaroom.com and I’m comfortable saying that they’ve all had tremendous reponses from the journalists that follow them.

By: Mike

Mike — Wed, 26 Oct 2005 15:54:17 +0000

Nice one, Brad. I guess the really non-techie, simple question to ask is: Is there anything corporates cannot achieve with a blog that they would achieve with their (a) more ‘traditional’ static-content site?