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Hi, I’m Brad Feld, a managing director at the Foundry Group who lives in Boulder, Colorado. I invest in software and Internet companies around the US, run marathons and read a lot.

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Ben and Jerry’s Flavor Graveyard

Comments (4)

As an unrepentant Ben and Jerry’s worshiper (thanks to my dad for my ice cream addiction). I’m always sad when my favorite flavor disappears.  I like everything chocolate – the stranger the better – and they’ve had some strange ones (Makin’ Whoopie Pie or Reverse Chocolate Chunk anyone?)

These flavors got sent to the Ben and Jerry Cemootary.  I guess enough folks like me believe in ice cream resurrection so you can now vote to have them come back to life.  Vote now.

And – in a hat tip to Seth Godin’s Cow – it’s Purple!

  • http://www.nivi.com/blog Nivi

    Check out Soy Delicious’ Decadent line. I like the Peanut Butter Zig Zag.

    Much healthier, organic ingredients, tastes good, no milk fat.

    This is a suggestion for the man who is reading the Raw Food Detox Diet.

  • http://www.customervision.com Brian Keairns

    What a brilliant idea. They get to resurrect am orphaned product and create a cult classic. At the same time they are getting all their committed customers to think about the flavors they love and about how fun and creative Ben and Jerry’s flavors are.

    Most companies do a terrible job in managing discontinued products. Mismanaging discontinued products can be one of the best ways to get on the wrong side of loyal customers. To turn this classic area of customer dissatisfaction into an asset is really smart.

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